Create or Update a HubSpot Contact from a Typeform Response

9 min setup

No coding required

Runs automatically

Convert Typeform submissions into HubSpot contacts with smart list segmentation based on responses. Send lead data from forms directly to your CRM, update existing contact records, and organize prospects into targeted lists for better follow-up campaigns. Note, it is required that one of the questions in your survey collect an email address.

How it works

6 steps to start automatically creating or updating HubSpot contacts from Typeform submissions

Form Response Created

App connector: [Typeform](/content/apps/typeform/integrate "View Typeform integration page"/index.html)• Time to complete: 2 minutes

Why this matters: This trigger activates your workflow every time someone submits your Typeform, ensuring no lead gets missed.

Search for Contact

App connector: [HubSpot](/content/apps/hubspot/integrate "View HubSpot integration page"/index.html)• Time to complete: 0 minutes (Auto-configured)

Why this matters: This step prevents duplicate contacts by checking if someone with the same email already exists in your HubSpot database.

Path 1 Rule - Has Existing Contact

App connector: [Paths](/content/apps/paths/integrate "View Paths integration page"/index.html)• Time to complete: 0 minutes (Auto-configured)

Why this matters: This path handles existing contacts by routing them to the update action when a matching email is found in HubSpot.

Update Contact

App connector: [HubSpot](/content/apps/hubspot/integrate "View HubSpot integration page"/index.html)• Time to complete: 1 minute

Why this matters: This step refreshes existing contact information with new data from the Typeform, keeping your HubSpot database current without creating duplicates.

Path 2 Rule - No Existing Contact

App connector: [Paths](/content/apps/paths/integrate "View Paths integration page"/index.html)• Time to complete: 0 minutes (Auto-configured)

Why this matters: This path handles new contacts by routing them to the create action when no matching email is found in HubSpot.

Create Contact

App connector: [HubSpot](/content/apps/hubspot/integrate "View HubSpot integration page"/index.html)• Time to complete: 3 minutes

Why this matters: This step adds completely new contacts to your HubSpot database, ensuring no new leads are lost from your Typeform submissions.

Frequently asked questions

What happens if someone submits the same Typeform multiple times with different information?

The workflow will update their existing HubSpot contact with the latest Typeform responses. Previous data gets overwritten for the mapped fields, but unmapped properties remain unchanged.

Can I map Typeform multiple choice or rating questions to HubSpot properties?

Yes, you can map any Typeform field type to compatible HubSpot properties. Multiple choice answers appear as text values, and rating scores transfer as numbers to numeric HubSpot fields.

Will this work if my Typeform has conditional logic that shows different questions to different users?

Absolutely. The workflow captures whatever answers each respondent provides, regardless of which questions they saw. You can map both required and optional fields to accommodate varying response patterns.