# Tag Shopify Customers at Lifetime Spending Milestones 4 min setup No coding required Runs automatically Identify and reward your VIP customers by automatically tagging them when they reach a lifetime spending threshold. This MESA workflow template adds a “VIP” tag to Shopify customers who hit a specified milestone, allowing you to recognize top buyers with exclusive perks, personalized messages, or special discounts. Enhance customer loyalty by acknowledging and engaging your most valuable customers. ## How it works 4 steps to tag your high-value customers as VIPs when they reach your spending milestone ### Order Created App connector: [Shopify](/content/apps/shopify/integrate "View Shopify integration page"/index.html)• Time to complete: 0 minutes (Auto-configured) **Why this matters:** This trigger monitors every new order in your store and kicks off the workflow to check if the customer should be tagged as a VIP based on their lifetime spending. ### Retrieve Customer App connector: [Shopify](/content/apps/shopify/integrate "View Shopify integration page"/index.html)• Time to complete: 0 minutes (Auto-configured) **Why this matters:** This step pulls the customer's complete profile including their lifetime spending total, which is essential for determining if they qualify for VIP status. ### Filter: Check spending threshold App connector: [Filter](/content/apps/filter/integrate "View Filter integration page"/index.html)• Time to complete: 1 minute **Why this matters:** This condition determines which customers qualify for VIP status by comparing their lifetime spending against your defined threshold. ### Customer Add Tag App connector: [Shopify](/content/apps/shopify/integrate "View Shopify integration page"/index.html)• Time to complete: 0 minutes (Auto-configured) **Why this matters:** This action applies the "VIP" tag to qualifying customers, making it easy to identify and create special experiences for your highest-value customers. ## Frequently asked questions ### Will existing customers with high spending get tagged when I activate this? No, this workflow only runs when new orders are placed. Existing high-spending customers will only get the VIP tag after they make another purchase that triggers the workflow. ### Can I change the VIP tag name to something else? Yes, you can edit the tag name in Step 4 from "VIP" to any custom tag like "Premium Customer" or "High Value" to match your store's terminology. ### What happens if a customer's total spending drops below the threshold due to refunds? The workflow doesn't remove VIP tags automatically. Once a customer is tagged as VIP, the tag remains even if refunds reduce their lifetime spending below your threshold. ## Make this template your own! Customize this workflow even further: - Set multiple VIP tiers - Send VIP welcome notifications - Track VIP metrics in spreadsheets - Create VIP-only product access ## You're in good company Avg. App Store rating: 4.9/5 Merchant reviews: 157 Avg. time saved per week: 3.5 hrs **MESA has been a game changer for us. And, if you ever get stuck, their support team is always super helpful.** - - - - - **PetFriendly** **It's like Zapier but exactly designed for Shopify. I have been able to complete all the workflows that I've needed.** - - - - - **Zailys** **The MESA team has been amazing at helping us set up our automations. We would highly recommend this app!** - - - - - **Rothy's**