Tag Engaged Customers on Shopify | Track Loyal Brand Advocates

Tag Engaged Shopify Customers Who Leave Multiple Reviews

5 min setup

No coding required

Runs automatically

Identify and reward your most engaged customers by tagging those who leave more than two reviews. This MESA workflow template automatically adds an “engaged” tag to customers after they submit at least two reviews, helping you recognize loyal advocates for your brand. Perfect for building customer loyalty programs or targeting special offers. Ensure Fera is installed on your Shopify store before using this template.

How it works

5 steps to start automatically tagging customers who become repeat reviewers

Review Created

App connector: [Fera](/content/apps/fera/integrate "View Fera integration page"/index.html)• Time to complete: 0 minutes (Auto-configured)

Why this matters: This trigger monitors your Fera reviews in real-time, starting the workflow instantly when any customer submits a new review.

Retrieve Customer

App connector: [Fera](/content/apps/fera/integrate "View Fera integration page"/index.html)• Time to complete: 0 minutes (Auto-configured)

Why this matters: This step fetches the customer's complete review history from Fera, which is essential for counting their total reviews and determining if they qualify for tagging.

Filter: 2+ Reviews Required

App connector: [Filter](/content/apps/filter/integrate "View Filter integration page"/index.html)• Time to complete: 1 minute

Why this matters: This condition prevents the workflow from tagging customers who haven't reached your minimum review threshold, ensuring only truly engaged repeat reviewers get tagged.

Retrieve Customer

App connector: [Shopify](/content/apps/shopify/integrate "View Shopify integration page"/index.html)• Time to complete: 0 minutes (Auto-configured)

Why this matters: This step connects the Fera customer data to your Shopify customer record, enabling the workflow to apply tags in your main customer database.

Add Tag to Customer

App connector: [Shopify](/content/apps/shopify/integrate "View Shopify integration page"/index.html)• Time to complete: 1 minute

Why this matters: This final action applies your chosen tag to qualifying customers in Shopify, making them easy to identify and segment for future marketing campaigns.

Frequently asked questions

Can I set different review thresholds for different product categories?

This workflow uses a single threshold for all reviews, but you can create multiple copies of this template with different thresholds and use filters to target specific product types or customer segments based on their review patterns.

Will customers get re-tagged every time they leave a new review?

No, Shopify's tagging system won't create duplicate tags. If a customer already has your chosen tag, adding it again won't change anything, so the workflow can run safely on every new review without creating tag duplicates.

What happens if a customer's Fera account isn't connected to their Shopify profile?

The workflow will stop at the "Retrieve Customer" step because it can't find a matching Shopify customer record. Make sure your Fera integration properly links customer accounts between the two platforms for this automation to work reliably.

Make this template your own!

Customize this workflow even further:

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Avg. App Store rating 4.9/5

Merchant reviews 157

Avg. time saved per week 3.5 hrs

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