Create Pinterest Pins for New Shopify Products

4 min setup
No coding required
Runs automatically

Expand your product reach by automatically sharing new Shopify products on Pinterest. This MESA workflow template creates a Pinterest pin whenever a new product is added in Shopify, saving you time and helping more people discover your brand. Use Pinterest’s visual platform to boost product visibility, attract new audiences, and drive traffic to your store effortlessly.

How it works

3 steps to start creating Pinterest pins when you add new products to your Shopify store

Product Created

App connector: [Shopify](/content/apps/shopify/integrate "View Shopify integration page"/index.html)• Time to complete: 0 minutes (Auto-configured)

Why this matters: This trigger monitors your Shopify store and kicks off the entire workflow whenever you publish a new product, ensuring every product gets promoted on Pinterest without manual effort.

This step automatically detects when you create and publish a new product in your Shopify admin. No configuration is required - it captures the basic product information (ID, title, creation timestamp) as soon as the product goes live in your store. This data gets passed to the next step to retrieve complete product details for creating the Pinterest pin.

Retrieve Product

App connector: [Shopify](/content/apps/shopify/integrate "View Shopify integration page"/index.html)• Time to complete: 0 minutes (Auto-configured)

Why this matters: This step fetches the complete product information needed to create an effective Pinterest pin, including the product description, images, and pricing that makes pins engaging and clickable.

The workflow automatically pulls the full product details from Shopify using the product ID from the trigger. This includes the product title, description (body_html), featured image, and all other product data needed for Pinterest. No configuration is needed - the step runs automatically and formats the data for the Pinterest pin creation. The retrieved product information gets processed and cleaned up before being sent to Pinterest.

Create Pin

App connector: [Pinterest](/content/apps/pinterest/integrate "View Pinterest integration page"/index.html)• Time to complete: 2 minutes

Why this matters: This step publishes your product to Pinterest with properly formatted content and images, turning your Shopify inventory into discoverable pins that can drive traffic and sales back to your store.

You'll configure which Pinterest board receives your new pins and provide your Pinterest Ad Account ID. The workflow automatically formats the pin using your product title, strips HTML formatting from the product description for clean text, and uses the product's featured image. You'll need to specify the Board ID (found in your Pinterest board URL) and your Pinterest Ad Account ID (available in Pinterest Business settings). The pin gets created with optimized formatting that includes your product details and a direct link back to your store.

Frequently asked questions

What happens if my product doesn't have a featured image?

The workflow will fail at the "Create Pin" step since Pinterest requires an image for every pin. Make sure all your Shopify products have at least one image before activating this workflow, or add a condition step to skip products without images.

Can I customize which product information appears in the Pinterest pin?

Absolutely. You can modify the pin title and description fields in the "Create Pin" step to include custom text, product prices, SKU numbers, or any other product data available from Shopify instead of using the default title and description format.

Make this template your own!

Customize this workflow even further:

• Customize the pin description format
• Create pins on multiple boards simultaneously
• Add conditional logic for specific products
• Schedule pin publishing for optimal times

You're in good company

Avg. App Store rating

4.9/5

Merchant reviews

157

Avg. time saved per week

3.5 hrs

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