Convert Shopify Draft Orders to HubSpot Deals | Automate Sales Tracking
Convert Shopify Draft Orders to HubSpot Deals
10 min setup
No coding required
Runs automatically
Easily track potential sales by automatically converting Shopify draft orders into HubSpot deals. This MESA workflow template creates a new HubSpot deal for each Shopify draft order and ensures accurate contact associations. If the Shopify customer already exists as a contact in HubSpot, MESA will link the deal to the contact. If the customer doesn’t exist, MESA will create the contact in HubSpot and then associate it with the deal. Streamline tracking, minimize manual input, and maintain a synchronized, up-to-date sales pipeline across platforms.
How it works
8 steps to start converting Shopify draft orders to HubSpot deals automatically
Draft Order Created
- App connector: [Shopify](/content/apps/shopify/integrate "View Shopify integration page"/index.html) • Time to complete: 0 minutes (Auto-configured)
- Why this matters: This trigger captures draft orders the moment they're created in Shopify, enabling immediate CRM tracking of quotes and custom orders that represents potential revenue before it converts to actual sales.
Create Deal
- App connector: [HubSpot](/content/apps/hubspot/integrate "View HubSpot integration page"/index.html) • Time to complete: 3 minutes
- Why this matters: Establishes the draft order as a tracked opportunity in HubSpot's CRM, giving sales teams visibility into potential revenue and enabling pipeline management for custom orders and quotes.
Search for Contact
- App connector: [HubSpot](/content/apps/hubspot/integrate "View HubSpot integration page"/index.html) • Time to complete: 0 minutes (Auto-configured)
- Why this matters: Looks for an existing HubSpot contact before creating a new one, preventing duplicate contact records and maintaining clean CRM data when customers have placed previous orders or been entered manually.
Path 1 Rule (Existing Contact)
- App connector: [Paths](/content/apps/paths/integrate "View Paths integration page"/index.html) • Time to complete: 0 minutes (Auto-configured)
- Why this matters: When a contact already exists in HubSpot, this path associates the new deal directly with that existing contact, maintaining relationship history and preventing duplicate contact creation.
Create Contact Association (Path 1)
- App connector: [HubSpot](/content/apps/hubspot/integrate "View HubSpot integration page"/index.html) • Time to complete: 0 minutes (Auto-configured)
- Why this matters: Links the new deal to the existing contact in HubSpot, creating the relationship that enables proper pipeline tracking, contact activity history, and sales reporting for customers you've worked with before.
Path 2 Rule (New Contact)
- App connector: [Paths](/content/apps/paths/integrate "View Paths integration page"/index.html) • Time to complete: 0 minutes (Auto-configured)
- Why this matters: When no matching contact exists in HubSpot, this path creates a new contact record from the draft order customer information, ensuring every deal has an associated contact for proper CRM tracking.
Create Contact (Path 2)
- App connector: [HubSpot](/content/apps/hubspot/integrate "View HubSpot integration page"/index.html) • Time to complete: 0 minutes (Auto-configured)
- Why this matters: Establishes a new contact record in HubSpot for first-time customers, populating their email, first name, and last name from the draft order to create a complete contact profile.
Create Contact Association (Path 2)
- App connector: [HubSpot](/content/apps/hubspot/integrate "View HubSpot integration page"/index.html) • Time to complete: 0 minutes (Auto-configured)
- Why this matters: Links the new deal to the newly created contact in HubSpot, completing the CRM setup for first-time customers and ensuring the deal is properly associated for tracking and reporting.
Frequently asked questions
What happens if the same draft order creates multiple deals?
Each time a draft order is created, this workflow runs once and creates one deal. However, if a draft order is deleted and recreated, it would create a new deal. Consider adding logic to check for existing deals with the same draft order ID to prevent duplicates if this is a concern for your workflow.
Can I customize the deal name format?
Yes, edit the "Create Deal" step and modify the dealname field. The default format includes customer name, draft order number, email, and ID, but you can rearrange, add, or remove any of these elements to match your naming conventions.
Will this work for draft orders that convert to regular orders?
This workflow only triggers when draft orders are created. When a draft order is completed and converts to a regular order, you'll need a separate workflow to update the deal stage in HubSpot to reflect the conversion.