Add New Shopify Customer Emails to Klaviyo List

4 min setup

No coding required

Runs automatically

Streamline your email marketing by automatically adding new Shopify customers to a Klaviyo list. This MESA workflow template eliminates manual data entry, reducing errors and preventing duplicate profiles. Save time and maintain up-to-date contact information, ensuring every new customer is included in your email campaigns for efficient and targeted engagement.

How it works

3 steps to add new Shopify customers to your Klaviyo email lists

Customer Created

App connector: [Shopify](/content/apps/shopify/integrate "View Shopify integration page"/index.html)• Time to complete: 0 minutes (Auto-configured)

Why this matters: This trigger detects every new customer account created in your Shopify store and starts the workflow with their profile data.

Filter: Has Valid Email Address

App connector: [Filter](/content/apps/filter/integrate "View Filter integration page"/index.html)• Time to complete: 0 minutes (Auto-configured)

Why this matters: This step prevents the workflow from attempting to subscribe customers who don't have email addresses, avoiding errors and keeping your Klaviyo list clean.

Subscribe Customer to Klaviyo List

App connector: [Klaviyo](/content/apps/klaviyo/integrate "View Klaviyo integration page"/index.html)• Time to complete: 2 minutes

Why this matters: This action adds the qualified customer to your specified Klaviyo email list with proper marketing consent, enabling you to send targeted email campaigns.

Frequently asked questions

Will customers who already exist in Klaviyo be affected?

No, if a customer email already exists in your chosen Klaviyo list, the workflow will simply update their subscription status without creating duplicates or overwriting existing profile data.

What happens if someone creates a customer account without an email address?

The Filter step catches customers without email addresses and stops the workflow for those profiles, preventing subscription errors while allowing valid email addresses to proceed normally.

Can I add customers to multiple Klaviyo lists with this workflow?

This template adds customers to one list, but you can duplicate the Subscribe Profile step and configure each copy with a different list ID to simultaneously add new customers to multiple lists.

Make this template your own!

Customize this workflow even further:

• Add customer segmentation
• Use conditional logic to route different customer types to specific Klaviyo lists based on order value, location, or product purchased.
• Trigger welcome email sequences
• Connect this workflow to Klaviyo's flow triggers to automatically start personalized welcome email campaigns for new subscribers.
• Update customer profiles with Shopify data
• Sync additional customer information like purchase history, tags, or custom fields from Shopify to create richer Klaviyo profiles.
• Create backup subscriber lists
• Set up parallel actions to add customers to multiple Klaviyo lists or create redundant subscriber databases for campaign testing.

You're in good company

Avg. App Store rating

4.9/5

Merchant reviews

157

Avg. time saved per week

3.5 hrs

"MESA has been a game changer for us. And, if you ever get stuck, their support team is always super helpful."

• PetFriendly: "It's like Zapier but exactly designed for Shopify. I have been able to complete all the workflows that I've needed."

• Zailys: "The MESA team has been amazing at helping us set up our automations. We would highly recommend this app!"

• Rothy's: "The MESA team has been amazing at helping us set up our automations. We would highly recommend this app!"