# Abandoned Carts: A Plague to a Shopify Store Some [70% of carts](https://baymard.com/lists/cart-abandonment-rate) are abandoned for reasons varying from unexpected shipping fees to consumers using carts as wishlists. [85.65%](https://www.oberlo.com/blog/abandoned-carts) of those abandons occur on mobile. The shame of abandoned carts means someone was very close to completing the checkout process. Abandoned carts should be considered a new step in the sales funnel. Rather than having “lost” a customer, you’ve gained data on cart abandoners that can improve your [marketing workflows](/content/blog/11-marketing-automation-workflows-for-shopify-stores/index.html). By leveraging that data, you can entice customers back. ## How To Reduce Abandoned Carts Shopify Time needed: 30 minutes. As a Shopify store owner, it’s important to set up a strategy to reduce cart abandonment and maximize conversions from your carts. 1. **Add exit-intent popups** Your first line of defense in cart abandonment is to avoid an abandoned cart. A pop up can create urgency around current offers like Free Shipping, present an active discount code, or ask for their email address. 2. **Setup a retargeting marketing campaign** Google Ads via a remarketing campaign is a great ecommerce strategy when shoppers abandon the checkout process. Without an email address, you can't market to them. So, your only option is retargeting them across other websites they're visiting. 3. **Setup an abandoned cart email campaign** Email is one of the most effective tactics for re-engaging consumers. Automate your cart abandonment email campaign and send reminders. An abandoned cart email sent within the first 24 hours should have an average open rate of 40%, with 50% of cart abandoners finishing their purchase. 4. **Follow-up on social channels** Just like your Google Ads retargeted campaign, you can market to potential customers on Facebook. Having multiple brand impressions positively impacts your abandoned cart conversions. 5. **Engage repeat visitors on chat** Talk to your shoppers! Engaging with returning shoppers via chat apps can help you learn what is holding them back from purchasing. ## Exit Intent Pop-ups Given that most shopping cart abandonment happens for reasons other than “no intention to purchase,” you have valuable seconds to recover that cart. Exit intent pop-ups appear when a visitor indicates their intent to leave your site by moving the pointer toward the exit button on the browser. Average [exit intent pop-ups](https://www.ventureharbour.com/do-exit-intent-popups-actually-increase-conversions-in-2017/) boost conversions 5-10%. ### Suggested Messages for Exit Intent Pop-ups - **Direct them to a customer service chat.** - Get a store rep to help a visitor having problems completing their purchase. - **Offer free shipping on the cart.** - Unexpected shipping fees contribute to cart abandonment. - **Offer a discount code on the cart if they purchase in the next X minutes.** - **Ask them a single-question about why they abandoned the cart.** - This likely won’t recover the cart but helps gather data on cart abandonment reasons. ### Recommended Apps for Exit Intent Pop-ups - [JustUno](https://apps.shopify.com/justuno-pop-ups-email-conversion): A lead capture tool for showing targeted offers. **Pricing:** Free plan available. 15-day free trial. Next plan starts at $29/month - [Optimonk](https://apps.shopify.com/optimonk): Create engaging online shopping experiences. **Pricing:** Free plan available. Next plan starts at $29/month ## Retargeting Ads Retargeting ads allow you to follow your would-be customer with the items they want to purchase. These ads have a CTR that is [10xs higher](https://blog.spiralytics.com/retargeting-statistics) than non-retargeted ads. ### Recommended Apps for Retargeting Ads - [Adroll](https://apps.shopify.com/adroll-retargeting): An easy connection to create dynamic ads. **Pricing:** Free plan available. 30-day free trial. Extra fees may apply. - [Ako Retargeting Facebook Ads](https://apps.shopify.com/ako-retargeting): Optimize conversion rates and recover shopping cart abandonment. **Pricing:** Free plan available. Extra fees may apply. ## Abandoned Shopping Carts Email Reminder Email follow-ups are effective for reminding visitors about their purchases. On average, emails sent after 20 minutes have a conversion rate of 5.2%, which drops to 4.5% after one hour and to 2.6% after 24 hours. ### Email Content Ideas 1. Include images of the items in the cart. 2. Link them directly to their checkout page. 3. Offer a discount code or free shipping. 4. Ask if there’s anything you can do to help. ### Recommended Apps for Email Reminders - [Kit Karts](https://apps.shopify.com/kitkarts): A powerful abandoned cart recovery tool. **Pricing:** $9.99/month. 14-day free trial included. - [MESA](http://app.getmesa.com/install): All-in-one solution for abandoned cart automation. **Pricing:** Free plan available. 7-day free trial included. ## On-site Notifications Another way to reduce cart abandonment is to engage them throughout the checkout process with on-site notifications. ### Recommended Apps for On-site Notifications - [POP! Sales & Live Activity Pop](https://apps.shopify.com/shoppop): Create trust and urgency for your products. **Pricing:** Free plan available. 7-day free trial included. Next plans start at $29/month. ## Shopping Assistance Chat Providing assistance on the checkout page can help resolve customer confusion quickly. ### Recommended Apps for Shopping Assistance Chat - [Tidio](https://apps.shopify.com/tidio-chat): Consolidate all your chat communications into one panel. **Pricing:** Free plan available. Next plans start at $19/month. ## Web Push Notifications Web push notifications keep online shoppers engaged after they abandon the cart with automated reminders about their abandoned cart. ### Recommended Apps for Web Push Notifications - [PushOwl](https://apps.shopify.com/pushowl): Automated notifications for abandoned carts. **Pricing:** Free plan available. 14-day free trial included. Next plans start at $19/month. ## Facebook Messenger Facebook Messenger is a promising channel to re-engage customers by reminding them of their abandoned cart. ### Recommended Apps for Facebook Messenger - [Facebook Chat Box](https://apps.shopify.com/facebook-chat-box): Provides customer support via Messenger. **Pricing:** Free ## Get Personal If you're running a small Shopify store, manually sending an email from your personal account can be effective. Ask if there’s anything you can help with or if offering Free Shipping would sway their decision. ## Frequently Asked Questions ### Why am I getting so many abandoned carts Shopify? - Ensure your payment gateway is configured and you can accept online payments. Checkout factors can cause abandonment. ### What do you do with abandoned carts on Shopify? - Enable Shopify to send abandoned cart emails automatically under Settings > Checkout. ### Can you see abandoned carts on Shopify? - Yes. From the Shopify admin site, click Order then Abandoned Checkouts. ### Can I delete abandoned checkouts on Shopify? - Yes. Just be cautious as deletion cannot be undone.