How To Reduce Abandoned Carts On Your Shopify Stores | MESA Blog

Abandoned Carts: A Plague to a Shopify Store

Some 70% of carts are abandoned for reasons varying from unexpected shipping fees to consumers using carts as wishlists. 85.65% of those abandons occur on mobile.

The shame of abandoned carts means someone was very close to completing the checkout process.

Abandoned carts should be considered a new step in the sales funnel. Rather than having “lost” a customer, you’ve gained data on cart abandoners that can improve your marketing workflows. By leveraging that data, you can entice customers back.

How To Reduce Abandoned Carts Shopify

Time needed: 30 minutes.

As a Shopify store owner, it’s important to set up a strategy to reduce cart abandonment and maximize conversions from your carts.

  1. Add exit-intent popups
    Your first line of defense in cart abandonment is to avoid an abandoned cart.
    A pop up can create urgency around current offers like Free Shipping, present an active discount code, or ask for their email address.

  2. Setup a retargeting marketing campaign
    Google Ads via a remarketing campaign is a great ecommerce strategy when shoppers abandon the checkout process. Without an email address, you can't market to them. So, your only option is retargeting them across other websites they're visiting.

  3. Setup an abandoned cart email campaign
    Email is one of the most effective tactics for re-engaging consumers. Automate your cart abandonment email campaign and send reminders. An abandoned cart email sent within the first 24 hours should have an average open rate of 40%, with 50% of cart abandoners finishing their purchase.

  4. Follow-up on social channels
    Just like your Google Ads retargeted campaign, you can market to potential customers on Facebook. Having multiple brand impressions positively impacts your abandoned cart conversions.

  5. Engage repeat visitors on chat
    Talk to your shoppers! Engaging with returning shoppers via chat apps can help you learn what is holding them back from purchasing.

Exit Intent Pop-ups

Given that most shopping cart abandonment happens for reasons other than “no intention to purchase,” you have valuable seconds to recover that cart.
Exit intent pop-ups appear when a visitor indicates their intent to leave your site by moving the pointer toward the exit button on the browser.
Average exit intent pop-ups boost conversions 5-10%.

Suggested Messages for Exit Intent Pop-ups

Recommended Apps for Exit Intent Pop-ups

Retargeting Ads

Retargeting ads allow you to follow your would-be customer with the items they want to purchase.
These ads have a CTR that is 10xs higher than non-retargeted ads.

Recommended Apps for Retargeting Ads

Abandoned Shopping Carts Email Reminder

Email follow-ups are effective for reminding visitors about their purchases.
On average, emails sent after 20 minutes have a conversion rate of 5.2%, which drops to 4.5% after one hour and to 2.6% after 24 hours.

Email Content Ideas

  1. Include images of the items in the cart.
  2. Link them directly to their checkout page.
  3. Offer a discount code or free shipping.
  4. Ask if there’s anything you can do to help.

Recommended Apps for Email Reminders

On-site Notifications

Another way to reduce cart abandonment is to engage them throughout the checkout process with on-site notifications.

Recommended Apps for On-site Notifications

Shopping Assistance Chat

Providing assistance on the checkout page can help resolve customer confusion quickly.

Recommended Apps for Shopping Assistance Chat

Web Push Notifications

Web push notifications keep online shoppers engaged after they abandon the cart with automated reminders about their abandoned cart.

Recommended Apps for Web Push Notifications

Facebook Messenger

Facebook Messenger is a promising channel to re-engage customers by reminding them of their abandoned cart.

Recommended Apps for Facebook Messenger

Get Personal

If you're running a small Shopify store, manually sending an email from your personal account can be effective. Ask if there’s anything you can help with or if offering Free Shipping would sway their decision.

Frequently Asked Questions

Why am I getting so many abandoned carts Shopify?

What do you do with abandoned carts on Shopify?

Can you see abandoned carts on Shopify?

Can I delete abandoned checkouts on Shopify?