# Connect Tally to TikTok and automate your tasks

## Why integrate Tally with TikTok

The Tally to TikTok integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

### Turn Tally form submissions into Shopify customer records

When someone fills out a Tally form — an inquiry, an application, a pre-order request — MESA creates or updates their record in Shopify automatically. Your store knows about the customer before they ever place an order.

### Trigger Shopify workflows from form responses

When a Tally submission meets a condition — a product preference, a budget range, a wholesale inquiry — MESA kicks off the right workflow in Shopify. Your forms become the starting point for automation, not just a data collection step.

### Route form submissions to the right person on your team

When a Tally form comes in, MESA reads the responses and sends the details to the right channel — a Slack message, a ClickUp task, an email. The right person gets the context they need without anyone triaging submissions manually.

### Sync Shopify audiences to TikTok Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding TikTok Ads audience. Your campaigns always target the right people without manual list exports or scheduled syncs.

### Build retargeting audiences from Shopify customer behavior

When a customer abandons checkout, completes a first purchase, or crosses a spend threshold, MESA adds them to the right TikTok Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

### Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a TikTok Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without monitoring ad accounts separately.

## Build any Tally and TikTok automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

###### Lead Created
Starts when an instant form lead is submitted.
- Request ID
- Entry
- Time

###### Form Submitted
Starts when a form is submitted.

###### Create Ad
Create a TikTok ad.
- Advertiser ID
- Adgroup ID
- Creatives

###### Create Ad Group
Create a new ad group.
- Advertiser ID
- Adgroup Name
- Campaign ID
- Budget Mode
- Budget
- Placement Type
- Placement
- External Type
- Location
- Schedule Type
- Schedule Start Time
- Optimize Goal
- Billing Event
- Cpv Video Duration
- Bid
- External Action
- Schedule End Time

###### Create Campaign
Create a new campaign.
- Advertiser ID
- Budget
- Budget Mode
- Objective Type
- Campaign Name

###### Custom Report
Create a custom report.

###### List Ad Group
Obtain a list of ad groups.
- Total Number
- Page
- Page Size
- Total Page

###### List Ads
Obtain a list of ads.
- Total Number
- Page
- Page Size
- Total Page

###### List Campaigns
Obtain a list of campaigns.
- Total Number
- Page
- Page Size
- Total Page

###### Retrieve Ad Group Summary Report
Query the daily reporting data of ad groups within a certain period of time.

###### Retrieve Auction Campaign Summary Report
Query the daily reporting data of auction campaigns within a certain period of time.

###### Update Ad
Modify an existing ad.
- Advertiser ID
- Adgroup ID
- Creatives

###### Update Ad Group
Modify an existing ad group.
- Advertiser ID
- Adgroup Name
- Adgroup ID
- Operation System
- Category
- Keywords
- Location
- Schedule Type
- Schedule End Time
- Dayparting
- Bid
- Conversion Bid
- Budget Mode
- Budget
- Bid Type

###### Update Ad Group Status
Delete, disable, or enable an existing ad group.
- Advertiser ID
- Adgroup Ids
- Opt Status

###### Update Ad Status
Delete, disable, or enable an existing ad.

###### Update Campaign
Modify an existing campaign.
- Advertiser ID
- Budget
- Budget Mode
- Objective Type
- Campaign Name
- Campaign ID

###### Update Campaign Status
Delete, disable, or enable an existing campaign.
- Advertiser ID
- Campaign Ids
- Opt Status

###### Upload Image
Upload an image to your TikTok Business account.
- Format
- File Name
- Height
- Image ID
- Create Time
- ID
- Size
- URL
- Displayable
- Material ID
- Width
- Modify Time
- Signature

###### Upload Video
Upload a video to your TikTok Business account.
- Poster URL
- Format
- URL
- File Name
- Video ID
- Displayable
- Material ID
- Height
- Width
- Bit Rate
- Create Time
- Modify Time
- Allowed Placements
- Signature
- Duration
- Allow Download
- ID
- Size

###### Get List of Form's Questions
Obtain a list of form's questions.
- ID
- Type
- Title
- Is Title Modified By User
- Form ID
- Is Deleted
- Number Of Responses
- Created At
- Updated At
- Fields

###### Get List of Form's Submissions
Obtain a list of form submissions with their responses.
- Answers
- Response ID
- Form ID
- Submitted At
- Respondent ID

###### Get List of Forms
Obtain a list of forms.
- ID
- Name
- Workspace ID
- Status
- Number Of Submissions
- Is Closed
- Created At
- Updated At

###### Retrieve Form
Grab all details about a form.
- ID
- Name
- Workspace ID
- Status
- Number Of Submissions
- Is Closed
- Created At
- Updated At

###### Retrieve Form Submission
Grab all details about a form submission.
- Answers
- Response ID
- Form ID
- Submitted At
- Respondent ID

## Expert support included

MESA includes hands-on support from automation experts who know how to get things done.

### Free workflow setup
We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week.

### Fast response times
Average first response: Same day. Critical issues: Immediate escalation. Complex builds: 24-48 hours.

### Managed services available
Personalized workflow reviews, and quarterly check-ins to identify new opportunities as your business grows.

### Real humans, always
Chat with real automation experts (not bots). Email support 9am-5pm PST. Google Meet sessions for complex workflows.

## Integrate Tally with TikTok today.

Enjoy a 7-day free trial. Get your first workflow in minutes.