Connect Tally to TikTok and automate your tasks

Why integrate Tally with TikTok

The Tally to TikTok integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Turn Tally form submissions into Shopify customer records

When someone fills out a Tally form — an inquiry, an application, a pre-order request — MESA creates or updates their record in Shopify automatically. Your store knows about the customer before they ever place an order.

Trigger Shopify workflows from form responses

When a Tally submission meets a condition — a product preference, a budget range, a wholesale inquiry — MESA kicks off the right workflow in Shopify. Your forms become the starting point for automation, not just a data collection step.

Route form submissions to the right person on your team

When a Tally form comes in, MESA reads the responses and sends the details to the right channel — a Slack message, a ClickUp task, an email. The right person gets the context they need without anyone triaging submissions manually.

Sync Shopify audiences to TikTok Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding TikTok Ads audience. Your campaigns always target the right people without manual list exports or scheduled syncs.

Build retargeting audiences from Shopify customer behavior

When a customer abandons checkout, completes a first purchase, or crosses a spend threshold, MESA adds them to the right TikTok Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a TikTok Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without monitoring ad accounts separately.

Build any Tally and TikTok automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Lead Created

Starts when an instant form lead is submitted.

• Request ID
• Entry
• Time

Form Submitted

Starts when a form is submitted.

Create Ad

Create a TikTok ad.

• Advertiser ID
• Adgroup ID
• Creatives

Create Ad Group

Create a new ad group.

• Advertiser ID
• Adgroup Name
• Campaign ID
• Budget Mode
• Budget
• Placement Type
• Placement
• External Type
• Location
• Schedule Type
• Schedule Start Time
• Optimize Goal
• Billing Event
• Cpv Video Duration
• Bid
• External Action
• Schedule End Time

Create Campaign

Create a new campaign.

• Advertiser ID
• Budget
• Budget Mode
• Objective Type
• Campaign Name

Custom Report

Create a custom report.

List Ad Group

Obtain a list of ad groups.

• Total Number
• Page
• Page Size
• Total Page

List Ads

Obtain a list of ads.

• Total Number
• Page
• Page Size
• Total Page

List Campaigns

Obtain a list of campaigns.

• Total Number
• Page
• Page Size
• Total Page

Retrieve Ad Group Summary Report

Query the daily reporting data of ad groups within a certain period of time.

Retrieve Auction Campaign Summary Report

Query the daily reporting data of auction campaigns within a certain period of time.

Update Ad

Modify an existing ad.

• Advertiser ID
• Adgroup ID
• Creatives

Update Ad Group

Modify an existing ad group.

• Advertiser ID
• Adgroup Name
• Adgroup ID
• Operation System
• Category
• Keywords
• Location
• Schedule Type
• Schedule End Time
• Dayparting
• Bid
• Conversion Bid
• Budget Mode
• Budget
• Bid Type

Update Ad Group Status

Delete, disable, or enable an existing ad group.

• Advertiser ID
• Adgroup Ids
• Opt Status

Update Ad Status

Delete, disable, or enable an existing ad.

Update Campaign

Modify an existing campaign.

• Advertiser ID
• Budget
• Budget Mode
• Objective Type
• Campaign Name
• Campaign ID

Update Campaign Status

Delete, disable, or enable an existing campaign.

• Advertiser ID
• Campaign Ids
• Opt Status

Upload Image

Upload an image to your TikTok Business account.

• Format
• File Name
• Height
• Image ID
• Create Time
• ID
• Size
• URL
• Displayable
• Material ID
• Width
• Modify Time
• Signature

Upload Video

Upload a video to your TikTok Business account.

• Poster URL
• Format
• URL
• File Name
• Video ID
• Displayable
• Material ID
• Height
• Width
• Bit Rate
• Create Time
• Modify Time
• Allowed Placements
• Signature
• Duration
• Allow Download
• ID
• Size

Get List of Form's Questions

Obtain a list of form's questions.

• ID
• Type
• Title
• Is Title Modified By User
• Form ID
• Is Deleted
• Number Of Responses
• Created At
• Updated At
• Fields

Get List of Form's Submissions

Obtain a list of form submissions with their responses.

• Answers
• Response ID
• Form ID
• Submitted At
• Respondent ID

Get List of Forms

Obtain a list of forms.

• ID
• Name
• Workspace ID
• Status
• Number Of Submissions
• Is Closed
• Created At
• Updated At

Retrieve Form

Grab all details about a form.

• ID
• Name
• Workspace ID
• Status
• Number Of Submissions
• Is Closed
• Created At
• Updated At

Retrieve Form Submission

Grab all details about a form submission.

• Answers
• Response ID
• Form ID
• Submitted At
• Respondent ID

Expert support included

MESA includes hands-on support from automation experts who know how to get things done.

Free workflow setup

We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week.

Fast response times

Average first response: Same day. Critical issues: Immediate escalation. Complex builds: 24-48 hours.

Managed services available

Personalized workflow reviews, and quarterly check-ins to identify new opportunities as your business grows.

Real humans, always

Chat with real automation experts (not bots). Email support 9am-5pm PST. Google Meet sessions for complex workflows.

Integrate Tally with TikTok today.

Enjoy a 7-day free trial. Get your first workflow in minutes.