# Connect Smile.io to Zendesk and automate your tasks

## Why integrate Smile.io with Zendesk

The Smile.io to Zendesk integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

### Keep loyalty data in sync with your marketing tools

When a customer earns or redeems points in Smile.io, MESA updates their record across your stack — email platform, CRM, Shopify tags. Every tool reflects where each customer stands in your program.

### Enroll customers in your loyalty program automatically

When a customer meets a condition in Shopify — first purchase, spend threshold, product type — MESA adds them to Smile.io without any manual steps. Your program grows as your store does.

### Trigger rewards at the moments that matter most

When a customer hits a milestone — a birthday, a VIP tier, a win-back window — MESA triggers the right Smile.io action and can notify them through your preferred channel. No manual monitoring required.

### Create Zendesk tickets from Shopify order events automatically

When an order is flagged — a failed fulfillment, a return request, a delayed shipment — MESA opens a ticket in Zendesk with the order details already attached. Your support team works the issue without hunting for context.

### Keep Shopify customer data current when tickets are resolved

When a Zendesk ticket is closed or a resolution is logged, MESA updates the customer's record in Shopify — tags, notes, fields. Your store reflects what your support team learned without anyone syncing it manually.

### Route support tickets based on order and customer details

When a ticket arrives in Zendesk, MESA reads the associated Shopify data — order value, customer tier, product type — and applies the right tags, priority, or assignee. Every ticket lands with the right team from the start.

## Build any Smile.io and Zendesk automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

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