# Connect Smartrr to TikTok and automate your tasks

### Why integrate Smartrr with TikTok

The Smartrr to TikTok integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

### Sync subscription data with your marketing and CRM tools

When a customer subscribes, skips, or cancels in Smartrr, MESA updates their record across your connected platforms. Your email segments, loyalty program, and CRM always reflect current subscription status.

### Trigger retention workflows the moment a subscriber churns

When a cancellation or failed payment happens in Smartrr, MESA kicks off the right response — a win-back email, a Slack alert, a tag update in Shopify. You catch churn signals before they become lost customers.

### Tag and segment subscribers based on their behavior

As customers interact with their Smartrr subscription — upgrading, pausing, adding products — MESA updates their Shopify tags and customer fields in real time. Your segments stay accurate without manual list management.

### Sync Shopify audiences to TikTok Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding TikTok Ads audience. Your campaigns always target the right people without manual list exports or scheduled syncs.

### Build retargeting audiences from Shopify customer behavior

When a customer abandons checkout, completes a first purchase, or crosses a spend threshold, MESA adds them to the right TikTok Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

### Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a TikTok Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without monitoring ad accounts separately.

## Build any Smartrr and TikTok automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

###### Lead Created

Starts when an instant form lead is submitted.

- Request ID  
- Entry  
- Time

###### Payment Method Update

Starts when a payment method is updated.

###### Subscription Activate

Starts when a subscription is activated.

###### Subscription Cancel

Starts when a subscription is cancelled.

- Total Estimated Tax  
- Total Discounts  
- Total Line Items Price  
- Total Line Items Price After Discount  
- Total Estimated Net  
- Total Shipping  
- Frequency Unit  
- Delivery Frequency  
- Payment Frequency  
- Shopify ID  
- ID  
- Upcoming Three Deliveries  
- Shipping Address  
- Variants  
- Status

###### Subscription Create

Starts when a subscription is created.

###### Subscription Failed Payment

Starts when a payment failed for a subscription.

###### Subscription Gift

Starts when a subscription is gifted.

###### Subscription Pause

Starts when a subscription is paused.

###### Subscription Send Now

Starts when a subscription is sent now.

###### Subscription Set Next Date

Starts when a subscription's next date is set.

###### Subscription Skip

Starts when a subscription is skipped.

###### Subscription Successful Payment

Starts when a successful payment was made for a subscription.

###### Subscription Unskip

Starts when a subscription is unskipped.

###### Subscription Upcoming Order

Starts when a subscription has an upcoming order.

## Integrate Smartrr with TikTok today.

Enjoy a 7-day free trial. Get your first workflow in minutes.