Connect Segment to Thanks.io and automate your tasks

Why integrate Segment with Thanks.io

The Segment to Thanks.io integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Send Shopify order and customer events to Segment in real time

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event to Segment automatically. Your customer data platform reflects what's actually happening in your store without a custom data pipeline or manual export step.

Trigger Shopify workflows from Segment audience signals

When a customer enters or exits a Segment audience — a high-value cohort, a churn-risk segment, a product-affinity group — MESA kicks off the right action in Shopify. Your store responds to how customers behave across your full data stack, not just their order history.

Keep Segment customer profiles current as Shopify data changes

When a customer's tags, order history, or lifecycle stage changes in Shopify, MESA updates the corresponding Segment profile. Your downstream tools — email platforms, ad networks, analytics — all receive accurate customer data from a single source of truth without anyone reconciling the platforms manually.

Send a handwritten postcard the moment an order is placed

When a Shopify order is placed, MESA triggers a Thanks.io postcard to the customer's shipping address automatically. Your store delivers a physical, personal touch without anyone writing or mailing a single card by hand.

Reach lapsed customers with direct mail when digital channels go quiet

When a customer passes a re-engagement threshold in Shopify — no purchase in 90 days, a dropped loyalty tier, an unsubscribed email — MESA triggers a Thanks.io postcard to their address. Your win-back effort reaches them on a channel that doesn't compete with a crowded inbox.

Send direct mail at the loyalty milestones that matter most

When a customer hits a VIP tier, a spend threshold, or a significant anniversary in Shopify, MESA triggers a Thanks.io card with a personalized message. Your best customers receive a physical acknowledgment at the moment it means the most without anyone manually curating the send list.

Build any Segment and Thanks.io automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Create Preview

Create a preview of a postcard, notecard, or letter.

• Message
• Handwriting Style
• Type

Create Recipient

Create a recipient.

• Mailing List
• Name
• Address
• Address 2
• City
• Province
• Postal Code
• Country
• Dob
• Custom1
• Custom2

Delete Recipient

Remove a recipient.

List Build Image

Obtain a list of image builder.

List Handwriting Style

Obtain a list of handwriting styles.

• Handwriting Style ID
• Name

List Image Template

Obtain a list of image templates.

• ID
• User ID
• Sub Account ID
• Type
• Name
• Image
• Canva ID
• Default
• Created At
• Updated At

List Letters

Obtain a list of letters.

• ID
• Lob ID
• Title
• Front Image URL
• Front Thumbnail URL
• Back Image URL
• Back Thumbnail URL
• Available
• Default
• Created At
• Updated At

List Mailing List

Obtain a list of mailing lists.

• ID
• User ID
• Sub Account ID
• Type
• Description
• File
• Field Map
• Shape Data
• Total Recipients
• Processed
• Created At
• Updated At
• Leads Data
• Deleted At

List Message Template

Obtain a list of message templates.

• ID
• User ID
• Sub Account ID
• Handwriting Style ID
• Name
• Content
• Default
• Created At
• Updated At
• Type

Order Stats

Obtain a summary of stats for orders.

• Delivered
• Processing
• Printed
• In Transit
• In Local Area
• Processed For Delivery
• Re Routed
• Returned To Sender
• Failed
• Total Cost
• Total Requests
• Total Sent

Retrieve Letter

Grab all details about the letter.

• ID
• Lob ID
• Title
• Front Image URL
• Front Thumbnail URL
• Back Image URL
• Back Thumbnail URL
• Available
• Default
• Created At
• Updated At

Retrieve Mailing List

Grab all details about a mailing list.

• Current Page
• Data
• First Page URL
• From
• Last Page
• Last Page URL
• Next Page URL
• Path
• Per Page
• Prev Page URL
• To
• Total

Retrieve Order

Grab all details about an order.

• Order
• Stats
• Errors
• Returned

Retrieve Recipient

Grab all details about the recipient.

• ID
• Mailing List ID
• Session ID
• Name
• Address
• Address 2
• City
• Province
• Postal Code
• Country
• Dob
• Custom1
• Custom2
• Deliverability
• Can Deliver
• Created At
• Updated At
• Mailing List

Send Letter

Mail a letter to a customer.

• Center
• Distance
• Address Count
• Cost

Send Notecard

Mail a notecard to a customer.

• Type
• Message
• Email Cc
• Method
• Style
• Front Image
• Transaction ID
• Total Estimated Recipients
• Authorization Total
• Leads Fee
• Envelope ID
• Sub Account ID
• Return Name
• Return Address
• Return Address 2
• Return City
• Return Province
• Return Postal Code
• Allow Share
• Session ID
• User ID
• Updated At
• Created At
• ID
• Display Status
• Display Trigger
• Handwriting Image
• Share URL

Send Postcard

Mail a postcard to a customer.

• Type
• Message
• Email Cc
• Method
• Style
• Front Image
• Transaction ID
• Total Estimated Recipients
• Authorization Total
• Leads Fee
• Size
• Sub Account ID
• Return Name
• Return Address
• Return Address 2
• Return City
• Return Province
• Return Postal Code
• User ID
• Updated At
• Created At
• ID
• Display Status
• Display Trigger
• Handwriting Image

Update Recipient

Modify a recipient.

• Name
• Address
• Address 2
• City
• Province
• Postal Code
• Country
• Dob
• Custom1
• Custom2

Group

Associate an identified user with a group and record custom traits about the group.

• Success

Identify

Tie actions to a user and record traits about the user.

• Success

Track

Record any actions your users do.

• Success

Integrate Segment with Thanks.io today.

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