sendlane
Connect Segment to Sendlane and automate your tasks
Why integrate Segment with Sendlane
The Segment to Sendlane integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.
Send Shopify order and customer events to Segment in real time
When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event to Segment automatically. Your customer data platform reflects what's actually happening in your store without a custom data pipeline or manual export step.
Trigger Shopify workflows from Segment audience signals
When a customer enters or exits a Segment audience — a high-value cohort, a churn-risk segment, a product-affinity group — MESA kicks off the right action in Shopify. Your store responds to how customers behave across your full data stack, not just their order history.
Keep Segment customer profiles current as Shopify data changes
When a customer's tags, order history, or lifecycle stage changes in Shopify, MESA updates the corresponding Segment profile. Your downstream tools — email platforms, ad networks, analytics — all receive accurate customer data from a single source of truth without anyone reconciling the platforms manually.
Keep Sendlane profiles current as customers shop in Shopify
When a customer's behavior changes in Shopify — a new purchase, a tag update, a loyalty tier change — MESA updates their Sendlane profile in real time. Your segments and automations always reflect who your customers are right now, not who they were at the last sync.
Trigger Sendlane automations from any Shopify event
When an order is placed, a subscription starts, or a customer hits a milestone, MESA sends the signal to Sendlane and starts the right automation. Your email and SMS marketing runs on the full range of what happens in your store, not just native Shopify triggers.
Suppress the right customers from campaigns at the right time
When a customer files a return, opens a support ticket, or enters a sensitive window, MESA updates their Sendlane status or tags automatically. Your campaigns reach the right people without anyone managing list hygiene by hand.
Build any Segment and Sendlane automation
MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.
Add Contact Custom Field
Add a custom field on a contact.
- ID
- Custom Field ID
- Name
- Value
- Created At
Add Contact Tag
Add a contact tag.
Add SMS Consent to Contact
Add SMS consent to a contact. This must be enabled in your account by contacting Sendlane support.
Create and Add Contact to List
Create and add a new contact to a list.
- Contacts
Create Custom Field
Create a custom field.
- ID
- Name
- Type
- Created At
Create Domain Suppression
Create a domain suppression.
- ID
- Domain
Create Email Suppression
Create an email suppression.
- List ID
Create List
Create a list.
- Name
- Description
- Sender ID
Create Sender
Create a sender.
- ID
- Address 1
- City
- Company
- Country
- From Email
- From Name
- Reply Email
- State Code
- Postal Code
- Is Default
- Created At
- Updated At
- Deleted At
Create Tag
Create a tag.
- ID
- Name
- Audience Count
- Created At
Delete Contact
Remove a contact from a list.
- Message
Get List of Contacts
Obtain a list of contacts from a contact list.
- ID
- Custom Fields
- First Name
- Is Active
- Integration Customer
- Last Name
- Lifetime Value
- Lists
- Phone
- Sms Consent
- Tags
Get List of Segments
Obtain a list of segments.
- ID
- Name
- List ID
- Match
- Last Count
- Processed At
- Created At
- Is In Progress
Retrieve Campaign
Grab all details about a campaign.
- ID
- Name
- Status
- Scheduled At
- Sent At
- Created At
- Updated At
Unsubscribe Contact
Unsubscribe a contact.
- Message
Update Custom Field
Modify a custom field.
- ID
- Name
- Type
- Created At
Update List
Modify a list.
- Name
- Description
- Sender ID
Update Sender
Modify a sender.
- ID
- Address 1
- City
- Company
- Country
- From Email
- From Name
- Reply Email
- State Code
- Postal Code
- Is Default
- Created At
- Updated At
- Deleted At
Group
Associate an identified user with a group and record custom traits about the group.
- Success
Identify
Tie actions to a user and record traits about the user.
- Success
Track
Record any actions your users do.
- Success
Expert support included
Free workflow setup
We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week.
Fast response times
Average first response: Same day. Critical issues: Immediate escalation. Complex builds: 24-48 hours.
Managed services available
Personalized workflow reviews, and quarterly check-ins to identify new opportunities as your business grows.
Real humans, always
Chat with real automation experts (not bots). Email support 9am-5pm PST. Google Meet sessions for complex workflows.
Integrate Segment with Sendlane today.
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