Connect Rivo to Segment and automate your tasks

Describe to build

Activity reports

Fully supported

MESA's Rivo to Segment integration is the fastest way to sync data between the two — without touching a line of code. Choose which fields to send, how they're formatted, and when the sync happens. Start with a pre-built template, customize it with AI, or build something completely unique in under 10 minutes.

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★★★★★ 4.9 rating on Shopify App Store

Why integrate Rivo with Segment

The Rivo to Segment integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Keep loyalty status current across your marketing tools

When a customer earns or redeems points in Rivo, MESA updates their record in Klaviyo, Shopify, and connected platforms in real time. Your segments, flows, and CRM always reflect where each customer stands in your program without manual list updates.

Enroll customers in Rivo based on Shopify purchase behavior

When a customer hits a condition in Shopify — a first purchase, a spend threshold, a product category — MESA adds them to Rivo and sets the right starting tier. Your loyalty program grows with your customer base without anyone managing enrollments by hand.

Trigger loyalty rewards at the moments that drive retention

When a customer reaches a milestone — a repeat purchase, a referral, a VIP threshold — MESA triggers the right Rivo action and can notify them through your preferred channel. Your program responds to behavior in real time, not on a delayed sync cycle.

Send Shopify order and customer events to Segment in real time

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event to Segment automatically. Your customer data platform reflects what's actually happening in your store without a custom data pipeline or manual export step.

Trigger Shopify workflows from Segment audience signals

When a customer enters or exits a Segment audience — a high-value cohort, a churn-risk segment, a product-affinity group — MESA kicks off the right action in Shopify. Your store responds to how customers behave across your full data stack, not just their order history.

Keep Segment customer profiles current as Shopify data changes

When a customer's tags, order history, or lifecycle stage changes in Shopify, MESA updates the corresponding Segment profile. Your downstream tools — email platforms, ad networks, analytics — all receive accurate customer data from a single source of truth without anyone reconciling the platforms manually.

Build any Rivo and Segment automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Customer VIP Tier Updated

Starts when a customer VIP tier is modified.

• ID
• Vip Tier ID
• Started At
• Internal Note
• External Note
• Customer
• Vip Tier

Loyalty Points Earned

Starts when loyalty points are earned.

• ID
• Points Amount
• Applied At
• Internal Note
• External Note
• Event Type
• Source
• Customer

Points Redemption Created

Starts when points are redeemed.

• Applied At
• Code
• Customer
• Expires At
• ID
• Name
• Points Amount
• Referred Email
• Refunded At
• Reward
• Terms Of Service
• Reward ID
• Source
• Used At

Group

Associate an identified user with a group and record custom traits about the group.

• Success

Identify

Tie actions to a user and record traits about the user.

• Success

Track

Record any actions your users do.

• Success

Add Points to Customer's Points Balance

Create a points event to adjust a customers points balance.

• Type
• ID
• Attributes

Create Points Redemption

Redeem a reward for points.

• Customer Identifier
• Reward ID
• Points Amount

Create Referral

Create a referral.

Get List of Customers

Obtain a list of customers.

• Type
• ID
• Attributes

Get List of Earning Rules

Obtain a list of earning rules.

• Type
• ID
• Attributes

Get List of Points Events

Obtain a list of points events.

• Type
• ID
• Attributes

Get List of Points Redemptions

Obtain a list of points redemptions.

• Type
• ID
• Attributes

Get List of Referrals

Obtain a list of referrals.

Get List of Rewards

Obtain a list of rewards.

• Type
• ID
• Attributes

Get List of VIP Tiers

Obtain a list of VIP tiers.

• Type
• ID
• Attributes

Retrieve Customer

Grab all details about a customer.

• Type
• ID
• Attributes

Retrieve VIP Tier

Grab all details about a VIP tier.

• Type
• ID
• Attributes

Update Customer

Modify a customer.

• Dob

Update Customer's VIP Tier

Update a customer's VIP tier.

• Vip Tier ID
• Internal Note
• Skip Email

Expert support included

MESA includes hands-on support from automation experts who know how to get things done.

Free workflow setup

We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week.

Fast response times

Average first response: Same day. Critical issues: Immediate escalation. Complex builds: 24-48 hours.

Managed services available

Personalized workflow reviews, and quarterly check-ins to identify new opportunities as your business grows.

Real humans, always

Chat with real automation experts (not bots). Email support 9am-5pm PST. Google Meet sessions for complex workflows.

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