# Connect Relay to Segment and automate your tasks

## Activity reports

MESA's Relay to Segment integration is the fastest way to sync data between the two — without touching a line of code. Choose which fields to send, how they're formatted, and when the sync happens. Start with a pre-built template, customize it with AI, or build something completely unique in under 10 minutes.

[Try MESA for free](/content/pricing/index.html)

★★★★★ 4.9 rating on Shopify App Store

## Why integrate Relay with Segment

The Relay to Segment integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

### Break sprawling automations into manageable pieces

Relay lets one workflow hand off to another, so each piece stays focused and easy to maintain. Update or reuse a single step without touching everything downstream.

### Catch workflow failures before they cost you an order

When a workflow errors, Relay routes the failure to another workflow that retries the task, alerts your team, or reroutes the order. Nothing silently drops.

### Let AI decide how to handle a broken workflow

Your AI assistant reviews the failed step, the data involved, and past outcomes, then chooses whether to retry, escalate, or reroute the task. No manual triage required.

### Send Shopify order and customer events to Segment in real time

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event to Segment automatically. Your customer data platform reflects what's actually happening in your store without a custom data pipeline or manual export step.

### Trigger Shopify workflows from Segment audience signals

When a customer enters or exits a Segment audience — a high-value cohort, a churn-risk segment, a product-affinity group — MESA kicks off the right action in Shopify. Your store responds to how customers behave across your full data stack, not just their order history.

### Keep Segment customer profiles current as Shopify data changes

When a customer's tags, order history, or lifecycle stage changes in Shopify, MESA updates the corresponding Segment profile. Your downstream tools — email platforms, ad networks, analytics — all receive accurate customer data from a single source of truth without anyone reconciling the platforms manually.

## Build any Relay and Segment automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

###### Group

Associate an identified user with a group and record custom traits about the group.
- Success

###### Identify

Tie actions to a user and record traits about the user.
- Success

###### Track

Record any actions your users do.
- Success

###### Trigger Workflow

Pass to Workflow - Hand off execution to another workflow by name.
- Task ID
- Error

## Expert support included

MESA includes hands-on support from automation experts who know how to get things done.

### Free workflow setup

We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week.

### Fast response times

Average first response: Same day. Critical issues: Immediate escalation. Complex builds: 24-48 hours.

### Managed services available

Personalized workflow reviews, and quarterly check-ins to identify new opportunities as your business grows.

### Real humans, always

Chat with real automation experts (not bots). Email support 9am-5pm PST. Google Meet sessions for complex workflows.

## Integrate Relay with Segment today.

Enjoy a 7-day free trial. Get your first workflow in minutes.

[Try MESA today →](/content/pricing/index.html)