# Connect Recharge to TikTok and automate your tasks

## Why integrate Recharge with TikTok

The Recharge to TikTok integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

### Stay ahead of subscription churn

When a payment fails or a subscription is paused, MESA triggers the right response automatically — a follow-up task, a tag update, a notification to your team. Retention actions happen before revenue slips away.

### Keep subscriber records accurate across tools

Every subscription change in Recharge — new, upgraded, cancelled, or paused — updates the matching record in your CRM, spreadsheet, or data warehouse. Your team always works from current data.

### Alert your team to high-value subscriber events

When a subscriber hits a milestone, upgrades their plan, or cancels after a long tenure, MESA sends a targeted alert to Slack or email. Your team can act while the moment still matters.

### Sync Shopify audiences to TikTok Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding TikTok Ads audience. Your campaigns always target the right people without manual list exports or scheduled syncs.

### Build retargeting audiences from Shopify customer behavior

When a customer abandons checkout, completes a first purchase, or crosses a spend threshold, MESA adds them to the right TikTok Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

### Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a TikTok Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without monitoring ad accounts separately.

## Build any Recharge and TikTok automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

###### Lead Created
Starts when an instant form lead is submitted.

- Request ID
- Entry
- Time

###### Address Created
Starts when an address is created.

###### Address Updated
Starts when an address is modified.

###### Charge Created
Starts when a charge is created.

###### Charge Deleted
Starts when a charge is removed.

###### Charge Failed
Starts when a charge failed.

###### Charge Max Retries Reached
Starts when a charge reached its' maxed retry.

###### Charge Paid
Starts when a charge is processed.

###### Charge Refunded
Starts when a charge is refunded.

###### Charge Uncaptured
Starts when a charge is uncaptured.

###### Charge Upcoming
Starts when a charge is due soon.

###### Charge Updated
Starts when a charge is modified.

###### Checkout Processed
Starts when a checkout is processed.

###### Customer Activated
Starts when a customer account is enabled.

###### Customer Created
Starts when a customer is created.

###### Customer Deactivated
Starts when a customer account is terminated.

###### Customer Deleted
Starts when a customer is removed.

###### Customer Payment Method Updated
Starts when a customer's payment method is modified.

###### Customer Updated
Starts when a customer account is modified.