Connect Paths to Yotpo and automate your tasks

Why integrate Paths with Yotpo

The Paths to Yotpo integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Route orders by value, tag, or product type

When an order is placed, Paths evaluates its conditions and sends it down the right branch. High-value orders, wholesale accounts, and standard fulfillment each follow a tailored sequence — without manual sorting.

Give VIP customers a different experience

MESA identifies customers by tag, order history, or location and routes them through the appropriate path. First-time buyers, loyalty members, and wholesale accounts each get the right follow-up automatically.

Handle fulfillment exceptions without manual triage

When a fulfillment event fires, Paths checks whether it's a standard shipment, expedited, or backorder and routes each to the correct next step. Your team only gets involved when it actually matters.

Trigger post-review workflows the moment feedback arrives

When a customer submits a review in Yotpo, MESA kicks off the right next step — updating a Shopify tag, enrolling them in a Klaviyo flow, creating a follow-up task in ClickUp. Your response to customer feedback starts automatically, not when someone checks the review dashboard.

Sync review data with your marketing and retention tools

When a review is submitted in Yotpo, MESA updates the customer's record in Shopify and connected platforms with their rating, sentiment, and product feedback. Your segments and flows reflect what customers actually think, not just what they bought.

Alert your team when a negative review needs immediate attention

When a low-rating review comes in, MESA notifies the right person through Slack or email before it ages. Your team responds while the customer is still reachable and the situation is still recoverable.

Build any Paths and Yotpo automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Review Created

Starts when a review is created.

• ID
• Source App Key
• Title
• Content
• User ID
• Score
• Deleted
• App Key
• Created At
• Updated At
• New
• User Type
• Verified Buyer
• Archived
• Shop Owner
• Twitter Pushed
• Facebook Pushed
• Review Source Type ID
• Votes Up
• Votes Down
• Review Type ID
• Source Review ID
• Sentiment
• Escalated
• Customer Email

Review Updated

Starts when a review is modified.

• ID
• Source App Key
• Title
• Content
• User ID
• Score
• Deleted
• App Key
• Created At
• Updated At
• New
• User Type
• Verified Buyer
• Archived
• Shop Owner
• Twitter Pushed
• Facebook Pushed
• Review Source Type ID
• Votes Up
• Votes Down
• Review Type ID
• Source Review ID
• Sentiment
• Escalated
• Customer Email

Create Review

Create a review.

• Domain
• Sku
• Product Title
• Product Description
• Product URL
• Product Image URL
• Display Name
• Email
• Review Content
• Review Title
• Review Score
• Signature
• Time Stamp
• Reviewer Type
• Order Metadata
• Delivery Type
• Custom Properties
• Product Metadata
• Customer Metadata

List Product

Obtain a list of products.

List Product Reviews

Obtain a list of product reviews.

List Promoted Products

Obtain a list of promoted products.

List Review

Obtain a list of reviews.

List Top Reviews

Obtain a list of top reviews.

Retrieve Review

Grab all details about the review.

Paths

Create if / else conditions for more precise flow controls.

Expert support included

MESA includes hands-on support from automation experts who know how to get things done.

Free workflow setup

We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week.

Fast response times

Average first response: Same day. Critical issues: Immediate escalation. Complex builds: 24-48 hours.

Managed services available

Personalized workflow reviews, and quarterly check-ins to identify new opportunities as your business grows.

Real humans, always

Chat with real automation experts (not bots). Email support 9am-5pm PST. Google Meet sessions for complex workflows.

Integrate Paths with Yotpo today.

Enjoy a 7-day free trial. Get your first workflow in minutes.