# Connect Omnisend to TikTok and automate your tasks

## Why integrate Omnisend with TikTok

The Omnisend to TikTok integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

### Keep Omnisend contacts current as customers shop in Shopify

When a customer's behavior changes in Shopify — a new purchase, a tag update, a loyalty tier change — MESA updates their Omnisend contact profile in real time. Your segments and automations always reflect who your customers are right now, not who they were at the last sync.

### Trigger Omnisend automations from any Shopify event

When an order is placed, a subscription starts, or a customer hits a milestone, MESA sends the signal to Omnisend and starts the right automation. Your email and SMS marketing runs on the full range of what happens in your store, not just native Shopify triggers.

### Suppress the right customers from campaigns at the right time

When a customer files a return, opens a support ticket, or enters a sensitive window, MESA updates their Omnisend contact status or tags automatically. Your campaigns reach the right people without anyone managing list hygiene by hand between sends.

### Sync Shopify audiences to TikTok Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding TikTok Ads audience. Your campaigns always target the right people without manual list exports or scheduled syncs.

### Build retargeting audiences from Shopify customer behavior

When a customer abandons checkout, completes a first purchase, or crosses a spend threshold, MESA adds them to the right TikTok Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

### Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a TikTok Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without monitoring ad accounts separately.

## Build any Omnisend and TikTok automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

###### Lead Created

Starts when an instant form lead is submitted.

- Request ID

- Entry

- Time

###### Cart Created

Starts when a cart is created.

- Contact ID

- Cart ID

- Email

- Phone

- Created At

- Updated At

- Currency

- Cart Sum

- Cart Recovery URL

- Products

###### Order Created

Starts when an order is created.

- Order ID

- Email

- Phone

- Contact ID

- Order Number

- Cart ID

- Shipping Method

- Tracking Code

- Courier Title

- Courier URL

- Order URL

- Source

- Discount Code

- Discount Value

- Discount Type

- Currency

- Order Sum

- Sub Total Sum

- Discount Sum

- Tax Sum

- Shipping Sum

- Created At

- Updated At

- Canceled Date

- Cancel Reason

- Payment Method

- Payment Status

- Fulfillment Status

- Contact Note

- Billing Address

- Shipping Address

- Products

- Custom Fields

###### Product Created

Starts when a product is created.

- Product ID

- Title

- Status

- Description

- Currency

- Product URL

- Vendor

- Type

- Created At

- Updated At

- Tags

- Category Ids

- Images

- Variants

###### Create Ad

Create a TikTok ad.

- Advertiser ID

- Adgroup ID

- Creatives

###### Create Campaign

Create a new campaign.

- Advertiser ID

- Budget

- Budget Mode

- Objective Type

- Campaign Name

###### Upload Image

Upload an image to your TikTok Business account.

- Format

- File Name

- Height

- Image ID

- Create Time

- ID

- Size

- URL

- Displayable

- Material ID

- Width

- Modify Time

- Signature

###### Trigger Custom Event

Trigger a custom event to Omnisend.

###### Retrieve Campaign

Grab all details about the campaign.

###### Update Campaign

Modify an existing campaign.

- Advertiser ID

- Budget

- Budget Mode

- Objective Type

- Campaign Name

- Campaign ID

###### Integrate Omnisend with TikTok today.

Enjoy a 7-day free trial. Get your first workflow in minutes.