# Connect Omnisend to Segment and automate your tasks

## Why integrate Omnisend with Segment

The Omnisend to Segment integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

### Keep Omnisend contacts current as customers shop in Shopify

When a customer's behavior changes in Shopify — a new purchase, a tag update, a loyalty tier change — MESA updates their Omnisend contact profile in real time. Your segments and automations always reflect who your customers are right now, not who they were at the last sync.

### Trigger Omnisend automations from any Shopify event

When an order is placed, a subscription starts, or a customer hits a milestone, MESA sends the signal to Omnisend and starts the right automation. Your email and SMS marketing runs on the full range of what happens in your store, not just native Shopify triggers.

### Suppress the right customers from campaigns at the right time

When a customer files a return, opens a support ticket, or enters a sensitive window, MESA updates their Omnisend contact status or tags automatically. Your campaigns reach the right people without anyone managing list hygiene by hand between sends.

### Send Shopify order and customer events to Segment in real time

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event to Segment automatically. Your customer data platform reflects what's actually happening in your store without a custom data pipeline or manual export step.

### Trigger Shopify workflows from Segment audience signals

When a customer enters or exits a Segment audience — a high-value cohort, a churn-risk segment, a product-affinity group — MESA kicks off the right action in Shopify. Your store responds to how customers behave across your full data stack, not just their order history.

### Keep Segment customer profiles current as Shopify data changes

When a customer's tags, order history, or lifecycle stage changes in Shopify, MESA updates the corresponding Segment profile. Your downstream tools — email platforms, ad networks, analytics — all receive accurate customer data from a single source of truth without anyone reconciling the platforms manually.

## Build any Omnisend and Segment automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

###### Cart Created

Starts when a cart is created.

- Contact ID
- Cart ID
- Email
- Phone
- Created At
- Updated At
- Currency
- Cart Sum
- Cart Recovery URL
- Products

###### Order Created

Starts when an order is created.

- Order ID
- Email
- Phone
- Contact ID
- Order Number
- Cart ID
- Shipping Method
- Tracking Code
- Courier Title
- Courier URL
- Order URL
- Source
- Discount Code
- Discount Value
- Discount Type
- Currency
- Order Sum
- Sub Total Sum
- Discount Sum
- Tax Sum
- Shipping Sum
- Created At
- Updated At
- Canceled Date
- Cancel Reason
- Payment Method
- Payment Status
- Fulfillment Status
- Contact Note
- Billing Address
- Shipping Address
- Products
- Custom Fields

###### Product Created

Starts when a product is created.

- Product ID
- Title
- Status
- Description
- Currency
- Product URL
- Vendor
- Type
- Created At
- Updated At
- Tags
- Category Ids
- Images
- Variants

###### Create Campaign Action Start

Start a new campaign action.

###### Create Cart

Create a new cart.

- Cart ID
- Email
- Phone
- Contact ID
- Created At
- Updated At
- Currency
- Cart Sum
- Cart Recovery URL
- Products

###### Create Contact

Create a new contact.

- Email
- Email Status
- Sms Phone Number
- Sms Status
- First Name
- Last Name
- Country
- Country Code
- State
- City
- Address
- Postal Code
- Gender
- Birthdate
- Custom Properties

## Integrate Omnisend with Segment today.

Enjoy a 7-day free trial. Get your first workflow in minutes.