# Connect Mailchimp to TikTok and automate your tasks

## Why integrate Mailchimp with TikTok

The Mailchimp to TikTok integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

### Keep Mailchimp audiences current as customers shop

When a customer's behavior changes in Shopify — a new purchase, a tag update, a loyalty tier change — MESA updates their Mailchimp profile in real time. Your segments and campaigns always reflect who your customers are right now, not who they were at the last sync.

### Trigger Mailchimp campaigns from any Shopify event

When an order is placed, a product is reviewed, or a customer hits a milestone, MESA sends the signal to Mailchimp and starts the right campaign or automation. Your email marketing runs on the full range of what happens in your store, not just native Shopify triggers.

### Suppress the right customers from campaigns at the right time

When a customer files a return, opens a support ticket, or enters a sensitive window, MESA updates their Mailchimp status or tags automatically. Your campaigns reach the right people without anyone managing list hygiene by hand.

### Sync Shopify audiences to TikTok Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding TikTok Ads audience. Your campaigns always target the right people without manual list exports or scheduled syncs.

### Build retargeting audiences from Shopify customer behavior

When a customer abandons checkout, completes a first purchase, or crosses a spend threshold, MESA adds them to the right TikTok Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

### Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a TikTok Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without monitoring ad accounts separately.

## Build any Mailchimp and TikTok automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

###### Lead Created

Starts when an instant form lead is submitted.

- Request ID
- Entry
- Time

###### Create Ad

Create a TikTok ad.

- Advertiser ID
- Adgroup ID
- Creatives

###### Create Ad Group

Create a new ad group.

- Advertiser ID
- Adgroup Name
- Campaign ID
- Budget Mode
- Budget
- Placement Type
- Placement
- External Type
- Location
- Schedule Type
- Schedule Start Time
- Optimize Goal
- Billing Event
- Cpv Video Duration
- Bid
- External Action
- Schedule End Time

###### Create Campaign

Create a new campaign.

- Advertiser ID
- Budget
- Budget Mode
- Objective Type
- Campaign Name

###### Custom Report

Create a custom report.

###### List Ad Group

Obtain a list of ad groups.

- Total Number
- Page
- Page Size
- Total Page

###### List Ads

Obtain a list of ads.

- Total Number
- Page
- Page Size
- Total Page

###### List Campaigns

Obtain a list of campaigns.

- Total Number
- Page
- Page Size
- Total Page

###### Retrieve Ad Group Summary Report

Query the daily reporting data of ad groups within a certain period of time.

###### Retrieve Auction Campaign Summary Report

Query the daily reporting data of auction campaigns within a certain period of time.

###### Update Ad

Modify an existing ad.

- Advertiser ID
- Adgroup ID
- Creatives

###### Update Ad Group

Modify an existing ad group.

- Advertiser ID
- Adgroup Name
- Adgroup ID
- Operation System
- Category
- Keywords
- Location
- Schedule Type
- Schedule End Time
- Dayparting
- Bid
- Conversion Bid
- Budget Mode
- Budget
- Bid Type

###### Update Ad Group Status

Delete, disable, or enable an existing ad group.

- Advertiser ID
- Adgroup Ids
- Opt Status

###### Update Ad Status

Delete, disable, or enable an existing ad.

###### Update Campaign

Modify an existing campaign.

- Advertiser ID
- Budget
- Budget Mode
- Objective Type
- Campaign Name
- Campaign ID

###### Update Campaign Status

Delete, disable, or enable an existing campaign.

- Advertiser ID
- Campaign Ids
- Opt Status

###### Upload Image

Upload an image to your TikTok Business account.

- Format
- File Name
- Height
- Image ID
- Create Time
- ID
- Size
- URL
- Displayable
- Material ID
- Width
- Modify Time
- Signature

###### Upload Video

Upload a video to your TikTok Business account.

- Poster URL
- Format
- URL
- File Name
- Video ID
- Displayable
- Material ID
- Height
- Width
- Bit Rate
- Create Time
- Modify Time
- Allowed Placements
- Signature
- Duration
- Allow Download
- ID
- Size

## Expert support included

MESA includes hands-on support from automation experts who know how to get things done.

### Free workflow setup

We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week.

### Fast response times

Average first response: Same day. Critical issues: Immediate escalation. Complex builds: 24-48 hours.

### Managed services available

Personalized workflow reviews, and quarterly check-ins to identify new opportunities as your business grows.

### Real humans, always

Chat with real automation experts (not bots). Email support 9am-5pm PST. Google Meet sessions for complex workflows.

## Integrate Mailchimp with TikTok today.

Enjoy a 7-day free trial. Get your first workflow in minutes.