HubSpot to Relay Integration | MESA

Connect HubSpot to Relay and automate your tasks

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Fully supported

MESA's HubSpot to Relay integration is the fastest way to sync data between the two — without touching a line of code. Choose which fields to send, how they're formatted, and when the sync happens. Start with a pre-built template, customize it with AI, or build something completely unique in under 10 minutes.

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★★★★★ 4.9 rating on Shopify App Store

Why integrate HubSpot with Relay

The HubSpot to Relay integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Keep HubSpot contacts current as customers shop in Shopify

When a customer places an order, updates their details, or hits a lifecycle milestone in Shopify, MESA updates their HubSpot contact record automatically. Your CRM reflects who your customers are right now without a manual sync or scheduled export.

Create HubSpot deals from Shopify wholesale and B2B orders

When a qualifying order comes in — a wholesale account, a high-value purchase, a first-time B2B customer — MESA creates a deal in HubSpot with the order details already attached. Your sales team follows up with context, not just a name.

Trigger HubSpot workflows from Shopify customer behavior

When a customer crosses a spend threshold, earns a loyalty tier, or shows a churn signal in Shopify, MESA sends the event to HubSpot and starts the right sequence. Your CRM automation runs on live commerce signals, not just form fills and email opens.

Break sprawling automations into manageable pieces

Relay lets one workflow hand off to another, so each piece stays focused and easy to maintain. Update or reuse a single step without touching everything downstream.

Catch workflow failures before they cost you an order

When a workflow errors, Relay routes the failure to another workflow that retries the task, alerts your team, or reroutes the order. Nothing silently drops.

Let AI decide how to handle a broken workflow

Your AI assistant reviews the failed step, the data involved, and past outcomes, then chooses whether to retry, escalate, or reroute the task. No manual triage required.

Build any HubSpot and Relay automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Company Created

Starts when a company is created.

Company Updated

Starts when a company is modified.

Contact Created

Starts when a contact is created.

Contact Updated

Starts when a contact is modified.

Deal Created

Starts when a deal is created.

Deal Updated

Starts when a deal is modified.

Invoice Created

Starts when an invoice is created.

Invoice Updated

Starts when an invoice is modified.

Line Item Created

Starts when a new product or service is added to a deal, invoice, quote, or subscription in HubSpot. Note: This is not related to line items in Shopify orders.

Line Item Updated

Starts when a product or service on a deal, invoice, quote, or subscription in HubSpot is modified. Note: This is not related to line items in Shopify orders.

Trigger Workflow

Pass to Workflow - Hand off execution to another workflow by name.

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MESA AI assistant

Describe your task...

You've known what your store should be doing. Now it can. Describe the task then MESA handles it from there.