# Connect Help Scout to Mixpanel and automate your tasks ## Activity reports Fully supported MESA's Help Scout to Mixpanel integration is the fastest way to sync data between the two — without touching a line of code. Choose which fields to send, how they're formatted, and when the sync happens. Start with a pre-built template, customize it with AI, or build something completely unique in under 10 minutes. ## Start your first automated workflow Use pre-made workflow templates to get started quickly. #### Capture New Help Scout Ticket Activity in Mixpanel Events [View template](/content/templates/help-scout-ticket-events-mixpanel/index.html) #### Send Closed Help Scout Ticket Details to Mixpanel as Events [View template](/content/templates/track-closed-help-scout-tickets-mixpanel-events/index.html) ## Why integrate Help Scout with Mixpanel The Help Scout to Mixpanel integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code. ### Give your support team full Shopify context on every conversation When a customer reaches out in Help Scout, MESA pulls their Shopify order history, tags, and customer details into the conversation. Your team responds with the full picture without switching between tools to find it. ### Create and update Shopify customer records from Help Scout conversations When a key detail is captured or a contact is updated in Help Scout, MESA writes it to the corresponding Shopify customer record. Your store and your support platform stay in sync without anyone reconciling them manually. ### Trigger Help Scout conversations from Shopify order and fulfillment events When an order ships, a delivery is delayed, or a return is filed in Shopify, MESA opens or updates the right Help Scout conversation automatically. Your support team gets ahead of customer questions before they arrive. ### Send Shopify order and customer events to Mixpanel automatically When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Mixpanel in real time. Your product analytics reflect what's actually happening in your store without a custom data pipeline or manual exports. ### Trigger Shopify workflows from Mixpanel behavioral signals When a customer's behavior in Mixpanel crosses a threshold — a drop in engagement, a high-intent action, a funnel completion — MESA kicks off the right workflow in Shopify. Your store responds to how customers behave across your full product experience, not just their order history. ### Keep customer cohorts current as Shopify data changes When a customer's order history, tags, or lifecycle stage changes in Shopify, MESA updates the corresponding Mixpanel user profile. Your cohorts and funnels always reflect the full picture of each customer without anyone reconciling the two platforms manually. ## Build any Help Scout and Mixpanel automation MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running. ###### Beacon Chat Chat Created Starts when a chat is created. - ID - Customer ID - Created At - Threads ###### Beacon Chat Customer Replied Starts when a customer replies to a Beacon Chat message. - ID - Customer ID - Created At - Threads ###### Conversation Agent Reply Created Starts when a conversation agent reply is created. - ID - Number - Threads - Type - Folder ID - Status - State - Subject - Preview - Mailbox ID - Assignee - Created By - Created At - Closed By - Closed By User - Closed At - User Updated At - Customer Waiting Since - Source - Tags - Cc - Bcc - Primary Customer - Snooze - Next Event - Custom Fields - Embedded - Links ###### Conversation Assigned Starts when a conversation is assigned. - ID - Number - Threads - Type - Folder ID - Status - State - Subject - Preview - Mailbox ID - Assignee - Created By - Created At - Closed By - Closed By User - Closed At - User Updated At - Customer Waiting Since - Source - Tags - Cc - Bcc - Primary Customer - Snooze - Next Event - Custom Fields - Embedded - Links ###### Conversation Created Starts when a conversation is created. - ID - Number - Threads - Type - Folder ID - Status - State - Subject - Preview - Mailbox ID - Assignee - Created By - Created At - Closed By - Closed By User - Closed At - User Updated At - Customer Waiting Since - Source - Tags - Cc - Bcc - Primary Customer - Snooze - Next Event - Custom Fields - Embedded - Links ###### Conversation Custom Fields Changed Starts when a conversation custom field is changed. - ID - Number - Threads - Type - Folder ID - Status - State - Subject - Preview - Mailbox ID - Assignee - Created By - Created At - Closed By - Closed By User - Closed At - User Updated At - Customer Waiting Since - Source - Tags - Cc - Bcc - Primary Customer - Snooze - Next Event - Custom Fields - Embedded - Links ###### Conversation Customer Reply Created Starts when a customer reply is created. - ID - Number - Threads - Type - Folder ID - Status - State - Subject - Preview - Mailbox ID - Assignee - Created By - Created At - Closed By - Closed By User - Closed At - User Updated At - Customer Waiting Since - Source - Tags - Cc - Bcc - Primary Customer - Snooze - Next Event - Custom Fields - Embedded - Links ###### Conversation Deleted Starts when a conversation is deleted. ###### Conversation Merged Starts when a conversation is merged. - ID - Number - Threads - Type - Folder ID - Status - State - Subject - Preview - Mailbox ID - Assignee - Created By - Created At - Closed By - Closed By User - Closed At - User Updated At - Customer Waiting Since - Source - Tags - Cc - Bcc - Primary Customer - Snooze - Next Event - Custom Fields - Embedded - Links ###### Conversation Moved Starts when a conversation is moved. - ID - Number - Threads - Type - Folder ID - Status - State - Subject - Preview - Mailbox ID - Assignee - Created By - Created At - Closed By - Closed By User - Closed At - User Updated At - Customer Waiting Since - Source - Tags - Cc - Bcc - Primary Customer - Snooze - Next Event - Custom Fields - Embedded - Links ###### Conversation Note Created Starts when a conversation note is created. - ID - Number - Threads - Type - Folder ID - Status - State - Subject - Preview - Mailbox ID - Assignee - Created By - Created At - Closed By - Closed By User - Closed At - User Updated At - Customer Waiting Since - Source - Tags - Cc - Bcc - Primary Customer - Snooze - Next Event - Custom Fields - Embedded - Links ###### Conversation Status Changed Starts when a conversation status is changed. - ID - Number - Threads - Type - Folder ID - Status - State - Subject - Preview - Mailbox ID - Assignee - Created By - Created At - Closed By - Closed By User - Closed At - User Updated At - Customer Waiting Since - Source - Tags - Cc - Bcc - Primary Customer - Snooze - Next Event - Custom Fields - Embedded - Links ###### Conversation Tags Updated Starts when a conversation tag is updated. - ID - Number - Threads - Type - Folder ID - Status - State - Subject - Preview - Mailbox ID - Assignee - Created By - Created At - Closed By - Closed By User - Closed At - User Updated At - Customer Waiting Since - Source - Tags - Cc - Bcc - Primary Customer - Snooze - Next Event - Custom Fields - Embedded - Links ###### Customer Created Starts when a customer is created. - ID - First Name - Last Name - Emails - Created At - Photo URL - Phone - Job Title - Organization - Background - Social Profiles - Address ###### Customer Deleted Starts when a customer is deleted. - ID - First Name - Last Name - Emails - Created At - Photo URL - Phone - Job Title - Organization - Background - Social Profiles - Address ###### Customer Updated Starts when a customer is updated. - ID - First Name - Last Name - Emails - Created At - Photo URL - Phone - Job Title - Organization - Background - Social Profiles - Address ###### Message Survey Response Received Starts when a response to a message survey is received. - ID - Conversation ID - Rating - Comment - Submitted At ###### Satisfaction Ratings Starts when a satisfaction rating is given. - Rating ID - Conversation ID - Score - Comment - Created At ###### Tag Created Starts when a tag is created. - ID - Tag - Color ###### Tag Deleted Starts when a tag is deleted. - ID - Tag - Color ###### Tag Updated Starts when a tag is updated. - ID - Tag - Color ###### Analyze Event Frequency Track how often users perform specific events. ###### Analyze User Retention See how often users return after their first event. ###### Average Events by Time Calculate the average of a value across events over time. ###### Bucket Events by Value Group event values into numeric ranges. - Series - Values ###### Create an Event Send a new event to Mixpanel. ###### Delete a Profile Permanently remove a user or group profile. ###### Delete Profile Properties Remove specific properties from a user profile. ###### Download Event Data Retrieve event data. - Event - Properties ###### Get Funnel Report Data View results from a saved funnel report. - Dates ###### Get Insight Report Data Pull data from your saved insights. - Computed At - Date Range - Headers - Series ###### Get Profile Details Retrieve a user or group profile’s information. - Page - Page Size - Session ID - Status - Total - Results ###### Get Today’s Top Events See today’s most frequent events and compare to yesterday. - Amount - Event - Percent Change ###### Get Top Event Properties See the most common properties tied to an event. ###### Get Top Events (Last 31 Days) View the most common events over the past month. ###### Get Top Property Values View the most frequent values for a specific property. ###### List Lookup Tables View available lookup tables in your project. - Code - Status - Results ###### List Saved Cohorts View all saved user cohorts. - Count - Is Visible - Description - Created - Project ID - ID - Name ###### List Saved Funnels Get all saved funnel reports in your project. - Funnel ID - Name ###### Overwrite Profile Properties Replace all profile properties with new values. ###### Segment Events by Property View events grouped by selected properties. - Series - Values ###### Set Profile Properties Add or update profile properties without removing existing ones. ###### Sum Events by Time Calculate the total of a value across events over time. - Status - Computed At - Results ###### Summarize Event Counts Over Time Get unique, total, or average event counts over time. - Series - Values ###### Summarize Property Values Over Time Get unique, total, or average property data over time. - Series - Values ###### View Profile’s Event Activity See all events performed by a profile. - Status - Results ###### Add Customer Thread to Conversation Adds a customer thread to a conversation. - ID ###### Add Note to Conversation Add a note to a conversation. - ID ###### Create Chat Thread Start a chat thread. - Customer - Text - Imported - Created At - Attachments ###### Create Conversation Create a conversation in an inbox with at least one thread. - Customer - Subject - Auto Reply - Imported - Type - Assign To - Mailbox ID - Status - Created At - Threads - Tags - Fields - User - Closed At ###### Create Customer Create a customer. - First Name - Last Name - Phone - Photo URL - Job Title - Photo Type - Background - Location - Organization - Gender - Age - Emails - Phones - Chats - Social Profiles - Websites - Address - Properties ###### Create Email Create an email. - Value - Type ###### Create Reply Thread Start a reply thread. - Customer - Text - Draft - Imported - Status - User - Cc - Bcc - Created At - Attachments ###### Delete Conversation Remove a conversation. ###### Delete Customer Remove a customer. ###### Delete Scheduled Thread Unschedule a thread. ###### Delete User Remove a user. ###### Get List of Conversation's Threads Obtain a list of a conversation's threads. - ID - Type - Status - State - Created At - Created By - Body - Source - Customer - Saved Reply ID - Assigned To - To - Cc - Bcc - Rating - Scheduled - Embedded ###### Get List of Conversations Obtain a list of conversations. - ID - Number - Threads - Type - Folder ID - Status - State - Subject - Preview - Mailbox ID - Assignee - Created By - Created At - Closed By - Closed By User - Closed At - User Updated At - Customer Waiting Since - Source - Tags - Cc - Bcc - Primary Customer - Snooze - Next Event - Custom Fields - Embedded - Links ###### Get List of Customers Obtain a list of customers. - ID - First Name - Last Name - Gender - Job Title - Location - Organization - Photo Type - Photo URL - Age - Created At - Updated At - Background - Draft - Embedded - Links ###### Get List of Emails Obtain a list of emails. - ID - Value - Type - Links ###### Publish Thread Schedule Publish a scheduled thread. The draft thread is turned into a reply/forward thread, and the message is sent to the customer. ###### Retrieve Conversation Grab all details about a conversation. - ID - Number - Threads - Type - Folder ID - Status - State - Subject - Preview - Mailbox ID - Assignee - Created By - Created At - Closed By - Closed By User - Closed At - User Updated At - Customer Waiting Since - Source - Tags - Cc - Bcc - Primary Customer - Snooze - Next Event - Custom Fields - Embedded - Links ###### Retrieve Customer Grab all details about a customer. - ID - First Name - Last Name - Gender - Job Title - Location - Organization - Photo Type - Photo URL - Age - Created At - Updated At - Background - Draft - Embedded - Links ###### Retrieve User Grab all details about a user. - ID - First Name - Last Name - Email - Role - Timezone - Photo URL - Created At - Updated At - Type - Mention - Initials - Job Title - Phone - Alternate Emails ###### Update Conversation Modify a conversation. - Subject - Auto Reply - Imported - Type - Assign To - Mailbox ID - Status - Tags - Fields - Threads ###### Update Conversation's Tags Modify a conversation's tags. - Tags ###### Update Customer Modify a customer. ###### Update Snooze Snooze a conversation. - Snoozed Until ###### Update Thread Schedule Schedule a reply/forward thread. - Scheduled For - Unschedule On Customer Reply - Send As Creator ## Integrate Help Scout with Mixpanel today. 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