Connect Google Analytics to TikTok and automate your tasks

Why integrate Google Analytics with TikTok

The Google Analytics to TikTok integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Send Shopify order and customer events to Google Analytics automatically

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.

Trigger Shopify workflows when Google Analytics surfaces a conversion signal

When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.

Alert your team when Google Analytics flags an unusual traffic pattern

When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.

Sync Shopify audiences to TikTok Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding TikTok Ads audience. Your campaigns always target the right people without manual list exports or scheduled syncs.

Build retargeting audiences from Shopify customer behavior

When a customer abandons checkout, completes a first purchase, or crosses a spend threshold, MESA adds them to the right TikTok Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a TikTok Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without monitoring ad accounts separately.

Build any Google Analytics and TikTok automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Lead Created

Starts when an instant form lead is submitted.

• Request ID
• Entry
• Time

Create Ad

Create a TikTok ad.

• Advertiser ID
• Adgroup ID
• Creatives

Create Ad Group

Create a new ad group.

• Advertiser ID
• Adgroup Name
• Campaign ID
• Budget Mode
• Budget
• Placement Type
• Placement
• External Type
• Location
• Schedule Type
• Schedule Start Time
• Optimize Goal
• Billing Event
• Cpv Video Duration
• Bid
• External Action
• Schedule End Time

Create Campaign

Create a new campaign.

• Advertiser ID
• Budget
• Budget Mode
• Objective Type
• Campaign Name

Custom Report

Create a custom report.

List Ad Group

Obtain a list of ad groups.

• Total Number
• Page
• Page Size
• Total Page

List Ads

Obtain a list of ads.

• Total Number
• Page
• Page Size
• Total Page

List Campaigns

Obtain a list of campaigns.

• Total Number
• Page
• Page Size
• Total Page

Retrieve Ad Group Summary Report

Query the daily reporting data of ad groups within a certain period of time.

Retrieve Auction Campaign Summary Report

Query the daily reporting data of auction campaigns within a certain period of time.

Update Ad

Modify an existing ad.

• Advertiser ID
• Adgroup ID
• Creatives

Update Ad Group

Modify an existing ad group.

• Advertiser ID
• Adgroup Name
• Adgroup ID
• Operation System
• Category
• Keywords
• Location
• Schedule Type
• Schedule End Time
• Dayparting
• Bid
• Conversion Bid
• Budget Mode
• Budget
• Bid Type

Update Ad Group Status

Delete, disable, or enable an existing ad group.

• Advertiser ID
• Adgroup Ids
• Opt Status

Update Ad Status

Delete, disable, or enable an existing ad.

Update Campaign

Modify an existing campaign.

• Advertiser ID
• Budget
• Budget Mode
• Objective Type
• Campaign Name
• Campaign ID

Update Campaign Status

Delete, disable, or enable an existing campaign.

• Advertiser ID
• Campaign Ids
• Opt Status

Upload Image

Upload an image to your TikTok Business account.

• Format
• File Name
• Height
• Image ID
• Create Time
• ID
• Size
• URL
• Displayable
• Material ID
• Width
• Modify Time
• Signature

Upload Video

Upload a video to your TikTok Business account.

• Poster URL
• Format
• URL
• File Name
• Video ID
• Displayable
• Material ID
• Height
• Width
• Bit Rate
• Create Time
• Modify Time
• Allowed Placements
• Signature
• Duration
• Allow Download
• ID
• Size

Add Payment Info

Create an event when an user has submitted their payment information.

Add Shipping Info

Create an event when an user has submitted their shipping information.

Add To Cart

Create an event when an item is added to a cart for purchase.

Add To Wishlist

Create an event when an item is added to a wishlist.

Attach Items to Transaction

Send item details in a Google Analytics transaction.

Begin Checkout

Create an event when an user has begun a checkout.

Create Event

Start a new Google Analytics event.

• Event Category
• Event Action
• Event Label
• Event Value
• Anonymous Client ID

Create Transaction

Send client data to Google Analytics.

• Transaction ID
• Transaction Revenue
• Transaction Tax
• Transaction Shipping
• Transaction Affiliation
• Currency Code
• Anonymous Client ID

Earn Virtual Currency

Create an event that measures the awarding of virtual currency.

Generate Lead

Create an event when a lead has been generated.

Join Group

Create an event when an user joins a group such as a guild, team, or family.

Level Up

Create an event when a player has leveled up.

Login

Create an event when an user has logged in.

Post Score

Create an event when an user posts a score.

Purchase

Create an event when one or more items is purchased by an user.

Refund

Create an event when a refund is issued.

Remove from Cart

Create an event when an item is removed from a cart.

Search

Create an event to contextualize search operations.

Select Content

Create an event when an user has selected some content of a certain type.

Select Item

Create an event when an item is selected from a list.

Select Promotion

Create an event when a promotion is selected from a list.

Share

Create an event when an user has shared content.

Sign Up

Create an event when an user has signed up for an account.

Spend Virtual Currency

Create an event that measures the sale of virtual goods in your app.

Tutorial Begin

Create an event that signifies the start of the on-boarding process.

Tutorial Complete

Create an event that signifies an user's completion of your on-boarding process.

Unlock Achievement

Create an event when an user has unlocked an achievement.

View Cart

Create an event when an user viewed their cart.

View Item

Create an event when some content was shown to an user.

View Item List

Create an event when an user has been presented with a list of items of a certain category.

View Promotion

Create an event that signifies an promotion was viewed from a list.

View Search Results

Create an event when an user has been presented with the results of a search.