Connect Google Analytics to Thanks.io and automate your tasks

Why integrate Google Analytics with Thanks.io

The Google Analytics to Thanks.io integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Send Shopify order and customer events to Google Analytics automatically

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.

Trigger Shopify workflows when Google Analytics surfaces a conversion signal

When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.

Alert your team when Google Analytics flags an unusual traffic pattern

When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.

Send a handwritten postcard the moment an order is placed

When a Shopify order is placed, MESA triggers a Thanks.io postcard to the customer's shipping address automatically. Your store delivers a physical, personal touch without anyone writing or mailing a single card by hand.

Reach lapsed customers with direct mail when digital channels go quiet

When a customer passes a re-engagement threshold in Shopify — no purchase in 90 days, a dropped loyalty tier, an unsubscribed email — MESA triggers a Thanks.io postcard to their address. Your win-back effort reaches them on a channel that doesn't compete with a crowded inbox.

Send direct mail at the loyalty milestones that matter most

When a customer hits a VIP tier, a spend threshold, or a significant anniversary in Shopify, MESA triggers a Thanks.io card with a personalized message. Your best customers receive a physical acknowledgment at the moment it means the most without anyone manually curating the send list.

Build any Google Analytics and Thanks.io automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Create Preview

• Message
• Handwriting Style
• Type

Create Recipient

• Mailing List
• Name
• Address
• Address 2
• City
• Province
• Postal Code
• Country
• Dob
• Custom1
• Custom2

Delete Recipient

List Build Image

Obtain a list of image builder.

List Handwriting Style

Obtain a list of handwriting styles.

• Handwriting Style ID
• Name

List Image Template

Obtain a list of image templates.

• ID
• User ID
• Sub Account ID
• Type
• Name
• Image
• Canva ID
• Default
• Created At
• Updated At

List Letters

Obtain a list of letters.

• ID
• Lob ID
• Title
• Front Image URL
• Front Thumbnail URL
• Back Image URL
• Back Thumbnail URL
• Available
• Default
• Created At
• Updated At

List Mailing List

Obtain a list of mailing lists.

• ID
• User ID
• Sub Account ID
• Type
• Description
• File
• Field Map
• Shape Data
• Total Recipients
• Processed
• Created At
• Updated At
• Leads Data
• Deleted At

List Message Template

Obtain a list of message templates.

• ID
• User ID
• Sub Account ID
• Handwriting Style ID
• Name
• Content
• Default
• Created At
• Updated At
• Type

Order Stats

Obtain a summary of stats for orders.

• Delivered
• Processing
• Printed
• In Transit
• In Local Area
• Processed For Delivery
• Re Routed
• Returned To Sender
• Failed
• Total Cost
• Total Requests
• Total Sent

Retrieve Letter

Grab all details about the letter.

• ID
• Lob ID
• Title
• Front Image URL
• Front Thumbnail URL
• Back Image URL
• Back Image URL
• Available
• Default
• Created At
• Updated At

Retrieve Mailing List

Grab all details about a mailing list.

• Current Page
• Data
• First Page URL
• From
• Last Page
• Last Page URL
• Next Page URL
• Path
• Per Page
• Prev Page URL
• To
• Total

Retrieve Order

Grab all details about an order.

• Order
• Stats
• Errors
• Returned

Retrieve Recipient

Grab all details about the recipient.

• ID
• Mailing List ID
• Session ID
• Name
• Address
• Address 2
• City
• Province
• Postal Code
• Country
• Dob
• Custom1
• Custom2
• Deliverability
• Can Deliver
• Created At
• Updated At
• Mailing List

Send Letter

Mail a letter to a customer.

• Center
• Distance
• Address Count
• Cost

Send Notecard

Mail a notecard to a customer.

• Type
• Message
• Email Cc
• Method
• Style
• Front Image
• Transaction ID
• Total Estimated Recipients
• Authorization Total
• Leads Fee
• Envelope ID
• Sub Account ID
• Return Name
• Return Address
• Return Address 2
• Return City
• Return Province
• Return Postal Code
• Allow Share
• Session ID
• User ID
• Updated At
• Created At
• ID
• Display Status
• Display Trigger
• Handwriting Image
• Share URL

Send Postcard

Mail a postcard to a customer.

• Type
• Message
• Email Cc
• Method
• Style
• Front Image
• Transaction ID
• Total Estimated Recipients
• Authorization Total
• Leads Fee
• Size
• Sub Account ID
• Return Name
• Return Address
• Return Address 2
• Return City
• Return Province
• Return Postal Code
• User ID
• Updated At
• Created At
• ID
• Display Status
• Display Trigger
• Handwriting Image

Update Recipient

Modify a recipient.

• Name
• Address
• Address 2
• City
• Province
• Postal Code
• Country
• Dob
• Custom1
• Custom2

Add Payment Info

Create an event when an user has submitted their payment information.

Add Shipping Info

Create an event when an user has submitted their shipping information.

Add To Cart

Create an event when an item is added to a cart for purchase.

Add To Wishlist

Create an event when an item is added to a wishlist.

Attach Items to Transaction

Send item details in a Google Analytics transaction.

Begin Checkout

Create an event when an user has begun a checkout.

Create Event

Start a new Google Analytics event.

• Event Category
• Event Action
• Event Label
• Event Value
• Anonymous Client ID

Create Transaction

Send client data to Google Analytics.

• Transaction ID
• Transaction Revenue
• Transaction Tax
• Transaction Shipping
• Transaction Affiliation
• Currency Code
• Anonymous Client ID

Earn Virtual Currency

Create an event that measures the awarding of virtual currency.

Generate Lead

Create an event when a lead has been generated.

Join Group

Create an event when an user joins a group such as a guild, team, or family.

Level Up

Create an event when a player has leveled up.

Login

Create an event when an user has logged in.

Post Score

Create an event when an user posts a score.

Purchase

Create an event when one or more items is purchased by an user.

Refund

Create an event when a refund is issued.

Remove from Cart

Create an event when an item is removed from a cart.

Search

Create an event to contextualize search operations.

Select Content

Create an event when an user has selected some content of a certain type.

Select Item

Create an event when an item is selected from a list.

Select Promotion

Create an event when a promotion is selected from a list.

Share

Create an event when an user has shared content.

Sign Up

Create an event when an user has signed up for an account.

Spend Virtual Currency

Create an event that measures the sale of virtual goods in your app.

Tutorial Begin

Create an event that signifies the start of the on-boarding process.

Tutorial Complete

Create an event that signifies an user's completion of your on-boarding process.

Unlock Achievement

Create an event when an user has unlocked an achievement.

View Cart

Create an event when an user viewed their cart.

View Item

Create an event when some content was shown to an user.

View Item List

Create an event when an user has been presented with a list of items of a certain category.

View Promotion

Create an event that signifies an promotion was viewed from a list.

View Search Results

Create an event when an user has been presented with the results of a search.