Connect Google Analytics to Smile.io and automate your tasks

Why integrate Google Analytics with Smile.io

The Google Analytics to Smile.io integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Send Shopify order and customer events to Google Analytics automatically

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.

Trigger Shopify workflows when Google Analytics surfaces a conversion signal

When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.

Alert your team when Google Analytics flags an unusual traffic pattern

When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.

Keep loyalty data in sync with your marketing tools

When a customer earns or redeems points in Smile.io, MESA updates their record across your stack — email platform, CRM, Shopify tags. Every tool reflects where each customer stands in your program.

Enroll customers in your loyalty program automatically

When a customer meets a condition in Shopify — first purchase, spend threshold, product type — MESA adds them to Smile.io without any manual steps. Your program grows as your store does.

Trigger rewards at the moments that matter most

When a customer hits a milestone — a birthday, a VIP tier, a win-back window — MESA triggers the right Smile.io action and can notify them through your preferred channel. No manual monitoring required.

Build any Google Analytics and Smile.io automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Create Activity

Create an activity.

• Activity

Create Points Transaction

Add or remove points from a customer’s points balance by creating a points transaction.

Get List of Customers

Obtain a list of customers.

• ID
• First Name
• Last Name
• Email
• Date Of Birth
• Points Balance
• Referral URL
• Vip Tier ID
• State
• Created At
• Updated At

Retrieve Customer

Grab all details about a customer.

• ID
• First Name
• Last Name
• Email
• Date Of Birth
• Points Balance
• Referral URL
• Vip Tier ID
• State
• Created At
• Updated At

Add Payment Info

Create an event when an user has submitted their payment information.

Add Shipping Info

Create an event when an user has submitted their shipping information.

Add To Cart

Create an event when an item is added to a cart for purchase.

Add To Wishlist

Create an event when an item is added to a wishlist.

Attach Items to Transaction

Send item details in a Google Analytics transaction.

Begin Checkout

Create an event when an user has begun a checkout.

Create Event

Start a new Google Analytics event.

• Event Category
• Event Action
• Event Label
• Event Value
• Anonymous Client ID

Create Transaction

Send client data to Google Analytics.

• Transaction ID
• Transaction Revenue
• Transaction Tax
• Transaction Shipping
• Transaction Affiliation
• Currency Code
• Anonymous Client ID

Earn Virtual Currency

Create an event that measures the awarding of virtual currency.

Generate Lead

Create an event when a lead has been generated.

Join Group

Create an event when an user joins a group such as a guild, team, or family.

Level Up

Create an event when a player has leveled up.

Login

Create an event when an user has logged in.

Post Score

Create an event when an user posts a score.

Purchase

Create an event when one or more items is purchased by an user.

Refund

Create an event when a refund is issued.

Remove from Cart

Create an event when an item is removed from a cart.

Search

Create an event to contextualize search operations.

Select Content

Create an event when an user has selected some content of a certain type.

Select Item

Create an event when an item is selected from a list.

Select Promotion

Create an event when a promotion is selected from a list.

Share

Create an event when an user has shared content.

Sign Up

Create an event when an user has signed up for an account.

Spend Virtual Currency

Create an event that measures the sale of virtual goods in your app.

Tutorial Begin

Create an event that signifies the start of the on-boarding process.

Tutorial Complete

Create an event that signifies an user's completion of your on-boarding process.

Unlock Achievement

Create an event when an user has unlocked an achievement.

View Cart

Create an event when an user viewed their cart.

View Item

Create an event when some content was shown to an user.

View Item List

Create an event when an user has been presented with a list of items of a certain category.

View Promotion

Create an event that signifies an promotion was viewed from a list.

View Search Results

Create an event when an user has been presented with the results of a search.