Connect Google Analytics to Slack and automate your tasks

Why integrate Google Analytics with Slack

The Google Analytics to Slack integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Send Shopify order and customer events to Google Analytics automatically

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.

Trigger Shopify workflows when Google Analytics surfaces a conversion signal

When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.

Alert your team when Google Analytics flags an unusual traffic pattern

When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.

Alert your team the moment stock runs low

MESA watches inventory levels across your catalog and sends a Slack message the instant a threshold is hit. Your team can act before customers ever see a stockout.

Keep your team in the loop on every order

When an order comes in with specific conditions — high value, wholesale, flagged address — MESA sends a Slack alert instantly. No one has to check dashboards to know what needs attention.

Replace manual status updates with automatic ones

When a fulfillment status changes in Shopify, MESA posts the update to the right Slack channel. Your ops team always knows where orders stand without chasing tracking numbers.

Build any Google Analytics and Slack automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Channel Archived

Starts when a channel is archived.

• Type
• Channel
• User
• Is Moved
• Event Ts

Channel Created

Starts when a channel is created.

• ID
• Name
• Is Channel
• Is Group
• Is Im
• Is Mpim
• Is Private
• Created
• Is Archived
• Is General
• Unlinked
• Name Normalized
• Is Shared
• Is Org Shared
• Is Pending Ext Shared
• Pending Shared
• Context Team ID
• Updated
• Parent Conversation
• Creator
• Is Ext Shared
• Shared Team Ids
• Pending Connected Team Ids
• Is Member
• Last Read
• Topic
• Purpose
• Previous Names
• Priority
• Success

Channel Deleted

Starts when a channel is deleted.

• Type
• Channel
• Actor ID
• Event Ts

Channel Renamed

Starts when a channel is renamed.

• Type
• Channel

Private Channel Received Message

Starts when a message is sent in a private channel.

• Type
• User
• Text
• Ts

Public Channel Received Message

Starts when a message is sent in a public channel.

• Type
• User
• Text
• Ts

User Joined Channel

Starts when a user joins a channel.

• Subtype
• User
• Text
• Type
• Ts
• Channel
• Event Ts
• Channel Type

Add Emoji Reaction

Add an emoji reaction to a message.

• Success
• Data

Archive Channel

Archive a channel.

• Success
• Data

Create Channel

Create a channel.

• Name
• Is Private

Create Reminder

Create a reminder.

• Text
• Timestamp
• Team ID
• User

Delete Message

Remove a message.

• Channel
• Ts
• Success

Find User by Email

Find a user by an email address.

• ID
• Team ID
• Name
• Deleted
• Color
• Real Name
• Tz
• Tz Label
• Tz Offset
• Profile
• Is Admin
• Is Owner
• Is Primary Owner
• Is Restricted
• Is Ultra Restricted
• Is Bot
• Updated
• Is App User
• Has 2fa

Get List of Channel's Messages

Obtain a list of a channel's messages.

• Type
• User
• Text
• Ts
• Thread Ts
• Team
• Subtype
• Bot Link
• Bot ID

Get List of Channels

Obtain a list of channels.

• ID
• Name
• Is Channel
• Is Group
• Is Im
• Created
• Creator
• Is Archived
• Is General
• Unlinked
• Name Normalized
• Is Shared
• Is Ext Shared
• Is Org Shared
• Pending Shared
• Is Pending Ext Shared
• Is Member
• Is Private
• Is Mpim
• Updated
• Topic
• Purpose
• Previous Names
• Num Members

Get List of Members in Channel

Obtain a list of members in a channel.

• 0

Get List of Team's Users

Obtain a list of users in a team.

Get List of Thread's Replies

Obtain a list of replies from a specific thread.

• Type
• User
• Text
• Ts
• Thread Ts
• Team
• Subtype
• Bot Link
• Bot ID

Invite User to Channel

Invite a user to a channel.

• ID
• Name
• Is Channel
• Is Group
• Is Im
• Created
• Creator
• Is Archived
• Is General
• Unlinked
• Name Normalized
• Is Read Only
• Is Shared
• Is Ext Shared
• Is Org Shared
• Pending Shared
• Is Pending Ext Shared
• Is Member
• Is Private
• Is Mpim
• Last Read
• Topic
• Purpose
• Previous Names

Kick User from Channel

Remove a user from a channel.

• Success
• Data

Send Message

Post a new message to a specific channel.

• Channel
• Ts
• Success

Set Conversation Topic

Set a topic for a conversation.

• ID
• Name
• Is Channel
• Is Group
• Is Im
• Is Mpim
• Is Private
• Created
• Is Archived
• Is General
• Unlinked
• Name Normalized
• Is Shared
• Is Frozen
• Is Org Shared
• Is Pending Ext Shared
• Pending Shared
• Parent Conversation
• Creator
• Is Ext Shared
• Shared Team Ids
• Pending Connected Team Ids
• Is Member
• Last Read
• Latest
• Unread Count
• Unread Count Display
• Topic
• Purpose
• Previous Names

Update Message

Modify a message.

• Channel
• Message
• Timestamp

Add Payment Info

Create an event when an user has submitted their payment information.

Add Shipping Info

Create an event when an user has submitted their shipping information.

Add To Cart

Create an event when an item is added to a cart for purchase.

Add To Wishlist

Create an event when an item is added to a wishlist.

Attach Items to Transaction

Send item details in a Google Analytics transaction.

Begin Checkout

Create an event when an user has begun a checkout.

Create Event

Start a new Google Analytics event.

• Event Category
• Event Action
• Event Label
• Event Value
• Anonymous Client ID

Create Transaction

Send client data to Google Analytics.

• Transaction ID
• Transaction Revenue
• Transaction Tax
• Transaction Shipping
• Transaction Affiliation
• Currency Code
• Anonymous Client ID

Earn Virtual Currency

Create an event that measures the awarding of virtual currency.

Generate Lead

Create an event when a lead has been generated.

Join Group

Create an event when an user has joined a group such as a guild, team, or family.

Level Up

Create an event when a player has leveled up.

Login

Create an event when an user has logged in.

Post Score

Create an event when an user posts a score.

Purchase

Create an event when one or more items is purchased by an user.

Refund

Create an event when a refund is issued.

Remove from Cart

Create an event when an item is removed from a cart.

Search

Create an event to contextualize search operations.

Select Content

Create an event when an user has selected some content of a certain type.

Select Item

Create an event when an item is selected from a list.

Select Promotion

Create an event when a promotion is selected from a list.

Share

Create an event when an user has shared content.

Sign Up

Create an event when an user has signed up for an account.

Spend Virtual Currency

Create an event that measures the sale of virtual goods in your app.

Tutorial Begin

Create an event that signifies the start of the on-boarding process.

Tutorial Complete

Create an event that signifies an user's completion of your on-boarding process.

Unlock Achievement

Create an event when an user has unlocked an achievement.

View Cart

Create an event when an user viewed their cart.

View Item

Create an event when some content was shown to an user.

View Item List

Create an event when an user has been presented with a list of items of a certain category.

View Promotion

Create an event that signifies an promotion was viewed from a list.

View Search Results

Create an event when an user has been presented with the results of a search.