Google Analytics to ShipStation Integration | MESA
Connect Google Analytics to ShipStation and automate your tasks
Why integrate Google Analytics with ShipStation
The Google Analytics to ShipStation integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.
Send Shopify order and customer events to Google Analytics automatically
When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.
Trigger Shopify workflows when Google Analytics surfaces a conversion signal
When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.
Alert your team when Google Analytics flags an unusual traffic pattern
When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.
Push every Shopify order to ShipStation the moment it's placed
When an order comes in, MESA sends it to ShipStation with the right shipping method, carrier, and fulfillment rules already applied. Your team picks up a ready-to-ship order, not a configuration task.
Route orders to the right warehouse based on what's in the cart
When an order contains specific products, a wholesale flag, or a regional destination, MESA reads the details and sends it to the correct ShipStation fulfillment location. Every order reaches the right facility without manual sorting.
Update Shopify the moment ShipStation marks an order shipped
When ShipStation generates a tracking number and marks an order fulfilled, MESA writes the update back to Shopify and triggers any downstream actions — a Klaviyo notification, a customer tag, a loyalty point. Your post-purchase workflow starts the moment fulfillment does.
Build any Google Analytics and ShipStation automation
MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.
Customer Created
Starts when a customer account is created.
- Customer ID
- Create Date
- Modify Date
- Name
- Company
- Street1
- Street2
- City
- State
- Postal Code
- Country Code
- Phone
- Address Verified
- Marketplace Usernames
- Tags
Customer Updated
Starts when a customer is updated.
Item Created
Starts when an item is created.
- Order ID
- Order Number
- Order Date
- Create Date
- Modify Date
- Payment Date
- Ship By Date
- Order Status
- Customer ID
- Customer Username
- Customer Email
- Bill To
- Ship To
- Items
- Order Total
- Amount Paid
- Tax Amount
- Shipping Amount
- Customer Notes
- Internal Notes
- Gift
- Gift Message
- Payment Method
- Requested Shipping Service
- Carrier Code
- Service Code
- Package Code
- Confirmation
- Ship Date
- Hold Until Date
- Weight
- Dimensions
- Insurance Options
- International Options
- Advanced Options
- Tag Ids
- User ID
- Externally Fulfilled
- Externally Fulfilled By
- Label Messages
Order Created
Starts when a new order is created in any status other than Awaiting Payment.
Order Shipped
Starts when a fulfilled order is shipped.
- Shipment ID
- Order ID
- Order Key
- User ID
- Order Number
- Create Date
- Ship Date
- Shipment Cost
- Insurance Cost
- Tracking Number
- Is Return Label
- Batch Number
- Carrier Code
- Service Code
- Package Code
- Confirmation
- Warehouse ID
- Voided
- Void Date
- Marketplace Notified
- Notify Error Message
- Ship To
- Weight
- Dimensions
- Insurance Options
- Advanced Options
- Shipment Items
- Label Data
- Form Data
Order's Items Shipped
Starts when an item in an order is shipped.
Product Created
Starts when a new product is created.
- Aliases
- Product ID
- Sku
- Name
- Price
- Default Cost
- Length
- Width
- Height
- Weight Oz
- Internal Notes
- Fulfillment Sku
- Create Date
- Modify Date
- Active
- Product Category
- Product Type
- Warehouse Location
- Default Carrier Code
- Default Service Code
- Default Package Code
- Default Intl Carrier Code
- Default Intl Service Code
- Default Intl Package Code
- Default Confirmation
- Default Intl Confirmation
- Customs Description
- Customs Value
- Customs Tariff No
- Customs Country Code
- No Customs
- Tags
Product Updated
Starts when a product is updated.
Shipment Created
Starts when a shipment is created for a recent order.
Add Funds to Carrier Account
Increase the amount of funds to a carrier's account.
- Name
- Code
- Account Number
- Requires Funded Account
- Balance
Add Tag to Order
Attach a tag to an existing order.
- Success
- Message
Assign User to Order
Add a user to an existing order.
Create Label for Order
Create a shipping label for an order.
- Order ID
- Carrier Code
- Service Code
- Package Code
- Confirmation
- Ship Date
- Weight
- Dimensions
- Insurance Options
- International Options
- Advanced Options
- Test Label
Create Label for Shipment
Create a shipping label for a shipment.
- Carrier Code
- Service Code
- Package Code
- Confirmation
- Ship Date
- Weight
- Dimensions
- Ship From
- Ship To
- Insurance Options
- International Options
- Advanced Options
- Test Label
Create Order
Create an order.
Create Ship From Location
Create a ship from location.
- Warehouse Name
- Origin Address
- Return Address
- Is Default
Deactivate Store
Deactivate a specific store.
- Success
- Message
Delete Order
Remove an order.
- Success
- Message
Delete Ship From Location
Delete a ship from location.
- Success
- Message
Get List of Carrier Packages
Obtain a list of packages by carrier code.
- Carrier Code
- Code
- Name
- Domestic
- International
Get List of Carrier Services
Obtain a list of services by carrier code.
- Carrier Code
- Code
- Name
- Domestic
- International
Get List of Customers
Obtain a list of existing customers.
Get List of Fulfillments
Obtain a list of fulfillments.
Get List of Marketplaces
Obtain a list of marketplaces that can be integrated with ShipStation.
- Name
- Marketplace ID
- Can Refresh
- Supports Custom Mappings
- Supports Custom Statuses
- Can Confirm Shipments
Get List of Orders
Obtain a list of existing orders.
- Order ID
- Order Number
- Order Key
- Order Date
- Create Date
- Modify Date
- Payment Date
- Ship By Date
- Order Status
- Customer ID
- Customer Username
- Customer Email
- Bill To
- Ship To
- Items
- Order Total
- Amount Paid
- Tax Amount
- Shipping Amount
- Customer Notes
- Internal Notes
- Gift
- Gift Message
- Payment Method
- Requested Shipping Service
- Carrier Code
- Service Code
- Package Code
- Confirmation
- Ship Date
- Hold Until Date
- Weight
- Dimensions
- Insurance Options
- International Options
- Advanced Options
- Tag Ids
- User ID
- Externally Fulfilled
- Externally Fulfilled By
- Label Messages
Get List of Orders By Tag and Status
Lists all orders that match the specified status and tag.
Get List of Products
Obtain a list of products.
Get List of Resource URL IDs
Obtain a list of resource IDs from a resource URL.
- ID
Get List of Ship From Locations
Obtain a list of ship from locations.
- Warehouse ID
- Warehouse Name
- Origin Address
- Return Address
- Create Date
- Is Default
- Seller Integration ID
- Ext Inventory Identity
- Register Fedex Meter
Get List of Users
Obtain a list of users.
- User ID
- User Name
- Name
Get Shipments
Obtain a list of shipments.
Get Shipping Rates
Obtain a list of shipping rates.
- Service Name
- Service Code
- Shipment Cost
- Other Cost
Get Stores
Obtain a list of installed stores on the ShipStation account.
- Store ID
- Store Name
- Marketplace ID
- Marketplace Name
- Account Name
- Integration URL
- Active
- Company Name
- Phone
- Public Email
- Website
- Refresh Date
- Last Refresh Attempt
- Create Date
- Modify Date
- Auto Refresh
- Status Mappings
Hold Order
Pause an order.
- Success
- Message
List Carriers
Obtain a list of shipping carriers.
- Name
- Code
- Account Number
- Requires Funded Account
- Balance
- Nickname
- Shipping Provider ID
- Primary
Mark Order as Shipped
Classify an order as shipped.
- Order ID
- Order Number
Reactivate Store
Reactivate a specific store.
- Success
- Message
Refresh Store
Initiate a store refresh.
Remove Tag on Order
Delete a tag from an existing order.
- Success
- Message
Restore Order from On Hold
Unpause an order that is currently on hold.
- Success
- Message
Retrieve Carrier
Grab all details about the carrier.
- Name
- Code
- Account Number
- Requires Funded Account
- Balance
- Nickname
- Shipping Provider ID
- Primary
Retrieve Customer
Grab all details about the customer.
Retrieve Order
Grab all details about the order.
Retrieve Product
Grab all details about the product.
Retrieve Ship From Location
Grab all details about the ship from location.
Retrieve Store
Grab all details about the store.
Retrieve Store Refresh Status
Grab all details about the refresh status of a given store.
Unsassign User from Order
Remove a user from an existing order.
- Success
- Message
Update Order
Modify an existing order.
- Order ID
- Order Number
- Order Key
- Order Date
- Create Date
- Modify Date
- Payment Date
- Ship By Date
- Order Status
- Customer ID
- Customer Username
- Customer Email
- Bill To
- Ship To
- Order Total
- Amount Paid
- Tax Amount
- Shipping Amount
- Customer Notes
- Internal Notes
- Gift
- Gift Message
- Payment Method
- Requested Shipping Service
- Carrier Code
- Service Code
- Package Code
- Confirmation
- Ship Date
- Hold Until Date
- Weight
- Dimensions
- Insurance Options
- International Options
- Advanced Options
- Tag Ids
- User ID
- Externally Fulfilled
- Externally Fulfilled By
- Label Messages
Update Product
Update a product's details.
Update Ship From Location
Modify a ship from location's details.
Update Store
Modify a store's details.
Void Shipment Label
Cancel a shipment label.
Add Payment Info
Create an event when a user has submitted their payment information.
Add Shipping Info
Create an event when a user has submitted their shipping information.
Add To Cart
Create an event when an item is added to a cart for purchase.
Add To Wishlist
Create an event when an item is added to a wishlist.
Attach Items to Transaction
Send item details in a Google Analytics transaction.
Begin Checkout
Create an event when a user has begun a checkout.
Create Event
Start a new Google Analytics event.
- Event Category
- Event Action
- Event Label
- Event Value
- Anonymous Client ID
Create Transaction
Send client data to Google Analytics.
- Transaction ID
- Transaction Revenue
- Transaction Tax
- Transaction Shipping
- Transaction Affiliation
- Currency Code
- Anonymous Client ID
Earn Virtual Currency
Create an event that measures the awarding of virtual currency.
Generate Lead
Create an event when a lead has been generated.
Join Group
Create an event when a user joins a group such as a guild, team, or family.
Level Up
Create an event when a player has leveled up.
Login
Create an event when a user has logged in.
Post Score
Create an event when a user posts a score.
Purchase
Create an event when one or more items is purchased by a user.
Refund
Create an event when a refund is issued.
Remove from Cart
Create an event when an item is removed from a cart.
Search
Create an event to contextualize search operations.
Select Content
Create an event when a user has selected some content of a certain type.
Select Item
Create an event when an item is selected from a list.
Select Promotion
Create an event when a promotion is selected from a list.
Share
Create an event when a user has shared content.
Sign Up
Create an event when a user has signed up for an account.
Spend Virtual Currency
Create an event that measures the sale of virtual goods in your app.
Tutorial Begin
Create an event that signifies the start of the on-boarding process.
Tutorial Complete
Create an event that signifies a user's completion of your on-boarding process.
Unlock Achievement
Create an event when a user has unlocked an achievement.
View Cart
Create an event when a user viewed their cart.
View Item
Create an event when some content was shown to a user.
View Item List
Create an event when a user has been presented with a list of items of a certain category.
View Promotion
Create an event that signifies a promotion was viewed from a list.
View Search Results
Create an event when a user has been presented with the results of a search.