Connect Google Analytics to Printful and automate your tasks

Why integrate Google Analytics with Printful

The Google Analytics to Printful integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Send Shopify order and customer events to Google Analytics automatically

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.

Trigger Shopify workflows when Google Analytics surfaces a conversion signal

When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.

Alert your team when Google Analytics flags an unusual traffic pattern

When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.

Send Shopify orders to Printful for fulfillment automatically

When an order is placed in Shopify, MESA routes it to Printful with the right product details, variants, and shipping information already attached. Your print-on-demand fulfillment starts the moment a customer checks out without anyone manually submitting the order.

Keep Shopify product and variant data in sync with Printful

When a product is added, updated, or repriced in Shopify, MESA reflects the change in Printful. Your fulfillment partner always works from accurate product data without a manual sync step between your store and your print provider.

Update Shopify the moment Printful ships an order

When Printful generates a tracking number and marks an order as shipped, MESA writes the update back to Shopify and triggers any downstream actions — a Klaviyo notification, a customer tag, a loyalty point. Your post-purchase workflow starts the moment Printful ships, not when someone checks the dashboard.

Build any Google Analytics and Printful automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Order Canceled

Starts when an order is canceled.

Order Created

Starts when an order is created.

Order Failed

Starts when an order has failed.

Order Updated

Starts when an order is updated.

Package Returned

Starts when a package is returned.

Package Shipped

Starts when a package is shipped.

Add File

Upload a new file to the library by providing URL of the file.

• Type
• ID
• URL
• Options
• Hash
• Filename
• Mime Type
• Size
• Width
• Height
• Dpi
• Status
• Created
• Thumbnail URL
• Preview URL
• Visible

Approve Design

Uses the confirm hash of an approval sheet to approve a design and remove the hold on an order.

• Message

Calculate Shipping Rates

Obtain a list of available shipping options and rates for a given list of products.

• Code
• Result

Calculate Tax Rate

Calculate sales tax rate for a given address if required.

• Code
• Result

Cancel Order

Cancel a pending order or draft. Charged amount is returned to the store owner's credit card.

• ID
• External ID
• Store
• Status
• Shipping
• Shipping Service Name
• Created
• Updated
• Recipient
• Items
• Branding Items
• Incomplete Items
• Costs
• Retail Costs
• Pricing Breakdown
• Shipments
• Gift
• Packing Slip

Change Packing Slip

Modifies packing slip information of the currently authorized Printful store.

• Code
• Result

Confirm Draft for Fulfillment

Approve a draft order for fulfillment. Store owner's credit card is charged when the order is submitted for fulfillment.

• ID
• External ID
• Store
• Status
• Shipping
• Shipping Service Name
• Created
• Updated
• Recipient
• Items
• Branding Items
• Incomplete Items
• Costs
• Retail Costs
• Pricing Breakdown
• Shipments
• Gift
• Packing Slip

Create Mockup Generation Task

Create an asynchronous mockup generation task.

• Variant Ids
• Format
• Width
• Product Options
• Option Groups
• Options
• Files
• Product Template ID

Create New Sync Product

Create a new sync product together with its sync variants.

• Sync Product
• Sync Variants

Create Order

Create a new order and optionally submits it for fulfillment.

• ID
• External ID
• Store
• Status
• Shipping
• Shipping Service Name
• Created
• Updated
• Recipient
• Items
• Branding Items
• Incomplete Items
• Costs
• Retail Costs
• Pricing Breakdown
• Shipments
• Gift
• Packing Slip

Create Sync Variant

Create a new sync variant for an existing sync product.

• ID
• External ID
• Sync Product ID
• Name
• Synced
• Variant ID
• Retail Price
• Currency
• Is Ignored
• Sku
• Product
• Files
• Options
• Main Category ID
• Warehouse Product Variant ID

Delete Product Template

Remove a product template.

• Success

Delete Sync Product

Remove a sync product with all of its sync variants.

• Sync Product
• Sync Variants

Delete Sync Variant

Remove a single sync variant.

• Sync Variant
• Sync Product

Disable Webhook Support /Webhooks

Removes the webhook URL and all event types from the store. Method returns current webhook configuration after the update.

Estimate Order Costs

Calculates the estimated order costs including item costs, print costs, shipping, and taxes.

• Costs
• Retail Costs

Get List of Approval Sheets

Obtain a list of approval sheets confirming suggested changes to files of on hold orders.

• ID
• Status
• Confirm Hash
• Submitted Design
• Recommended Design
• Approval Sheet

Get List of Available Thread Colors from Provided Image URL

Obtain a list of colors in hexadecimal format.

• 0

Get List of Categories

Obtain a list of catalog categories available in Printful.

• ID
• Parent ID
• Image URL
• Size
• Title

Get List of Countries

Obtain a list of countries and states that are accepted by Printful.

• Code
• Name
• States

Get List of Countries for Tax Calculation

Obtain a list of countries that require sales tax calculation.

• Code
• Result

Get List of Layout Templates

Obtain a list of templates that can be used for client-side positioning.

• Version
• Min Dpi
• Variant Mapping
• Templates
• Conflicting Placements

Get List of Orders

Obtain a list of orders from your store.

• ID
• External ID
• Store
• Status
• Shipping
• Shipping Service Name
• Created
• Updated
• Recipient
• Items
• Branding Items
• Incomplete Items
• Costs
• Retail Costs
• Pricing Breakdown
• Shipments
• Gift
• Packing Slip

Get List of Product Variant Print Files

Obtain a list of print files available for products variants.

• Product ID
• Available Placements
• Printfiles
• Variant Printfiles
• Option Groups
• Options

Get List of Products

Obtain a list of products available in Printful.

• ID
• Main Category ID
• Type
• Type Name
• Title
• Brand
• Model
• Image
• Variant Count
• Currency
• Files
• Options
• Is Discontinued
• Avg Fulfillment Time
• Description
• Techniques

Get List of Sync Products

Obtain a list of sync product objects from your custom Printful store.

• ID
• External ID
• Name
• Variants
• Synced
• Thumbnail
• Thumbnail URL
• Is Ignored

Get List of Templates

Obtain a list of templates.

• Items

Get List of Warehouse Products

Obtain a list of warehouse products from your store.

• ID
• Name
• Status
• Currency
• Image URL
• Retail Price
• Variants

Get Scopes for Token /Oauth/Scopes

Returns a list of scopes associated with the token

Get Webhook Configuration /Webhooks

Returns configured webhook URL and list of webhook event types enabled for the store

Retrieve Basic Information About a Store

Grab all details about a store's basic information.

• ID
• Type
• Name

Retrieve Category

Grab all details about a category.

• ID
• Parent ID
• Image URL
• Size
• Title

Retrieve File

Grab all details about a file.

• Type
• ID
• URL
• Options
• Hash
• Filename
• Mime Type
• Size
• Width
• Height
• Dpi
• Status
• Created
• Thumbnail URL
• Preview URL
• Visible

Retrieve Mockup Generation Task Result

Grab all details about an asynchronous mockup generation task result.

• Task Key
• Status
• Error
• Mockups
• Printfiles

Retrieve Order

Grab all details about an order.

• ID
• External ID
• Store
• Status
• Shipping
• Shipping Service Name
• Created
• Updated
• Recipient
• Items
• Branding Items
• Incomplete Items
• Costs
• Retail Costs
• Pricing Breakdown
• Shipments
• Gift
• Packing Slip

Retrieve Product

Grab all details about a specific product and a list of variants for the product.

• Product
• Variants

Retrieve Product Size Guide

Grab all details about the size guide for a specific product.

• Product ID
• Available Sizes
• Size Tables

Retrieve Product Template

Grab all details about a product template.

• ID
• Product ID
• External Product ID
• Title
• Available Variant Ids
• Option Data
• Colors
• Sizes
• Mockup File URL
• Placements
• Created At
• Updated At

Retrieve Sync Product

Grab all details about a single sync product and its sync variants.

• Sync Product
• Sync Variants

Retrieve Sync Variant

Grab all details about a single sync variant.

• Sync Variant
• Sync Product

Retrieve Variant

Grabs all details about a specific variant and its product.

• Variant
• Product

Retrieve Warehouse Product Data

Grab all details about a warehouse product data.

• ID
• Name
• Status
• Currency
• Image URL
• Retail Price
• Variants

Set Up Webhook Configuration /Webhooks

Allows enabling a webhook URL for the store and selecting webhook event types that will be sent to this URL.

Update Order

Modify an unsubmitted order and optionally submits it for the fulfillment.

• ID
• External ID
• Store
• Status
• Shipping
• Shipping Service Name
• Created
• Updated
• Recipient
• Items
• Branding Items
• Incomplete Items
• Costs
• Retail Costs
• Pricing Breakdown
• Shipments
• Gift
• Packing Slip

Update Sync Product

Modifies an existing sync product with its sync variants.

• Sync Product
• Sync Variants

Update Sync Variant

Modifies an existing sync variant.

• ID

Add Payment Info

Create an event when a user has submitted their payment information.

Add Shipping Info

Create an event when a user has submitted their shipping information.

Add To Cart

Create an event when an item is added to a cart for purchase.

Add To Wishlist

Create an event when an item is added to a wishlist.

Attach Items to Transaction

Send item details in a Google Analytics transaction.

Begin Checkout

Create an event when a user has begun a checkout.

Create Event

Start a new Google Analytics event.

• Event Category
• Event Action
• Event Label
• Event Value
• Anonymous Client ID

Create Transaction

Send client data to Google Analytics.

• Transaction ID
• Transaction Revenue
• Transaction Tax
• Transaction Shipping
• Transaction Affiliation
• Currency Code
• Anonymous Client ID

Earn Virtual Currency

Create an event that measures the awarding of virtual currency.

Generate Lead

Create an event when a lead has been generated.

Join Group

Create an event when a user joins a group such as a guild, team, or family.

Level Up

Create an event when a player has leveled up.

Login

Create an event when a user has logged in.

Post Score

Create an event when a user posts a score.

Purchase

Create an event when one or more items is purchased by a user.

Refund

Create an event when a refund is issued.

Remove from Cart

Create an event when an item is removed from a cart.

Search

Create an event to contextualize search operations.

Select Content

Create an event when a user has selected some content of a certain type.

Select Item

Create an event when an item is selected from a list.

Select Promotion

Create an event when a promotion is selected from a list.

Share

Create an event when a user has shared content.

Sign Up

Create an event when a user has signed up for an account.

Spend Virtual Currency

Create an event that measures the sale of virtual goods in your app.

Tutorial Begin

Create an event that signifies the start of the onboarding process.

Tutorial Complete

Create an event that signifies a user's completion of your onboarding process.

Unlock Achievement

Create an event when a user has unlocked an achievement.

View Cart

Create an event when a user viewed their cart.

View Item

Create an event when some content was shown to a user.

View Item List

Create an event when a user has been presented with a list of items of a certain category.

View Promotion

Create an event that signifies a promotion was viewed from a list.

View Search Results

Create an event when a user has been presented with the results of a search.