Connect Google Analytics to Package Tracking and automate your tasks

Why integrate Google Analytics with Package Tracking

The Google Analytics to Package Tracking integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Send Shopify order and customer events to Google Analytics automatically

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.

Trigger Shopify workflows when Google Analytics surfaces a conversion signal

When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.

Alert your team when Google Analytics flags an unusual traffic pattern

When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.

Send customers a same-day delivery heads-up

When a package status changes to Out for Delivery, MESA sends the customer a personalized notification. They know it's coming today — no tracking page required, no "where's my order" email to answer.

Alert your team the moment a delivery fails

When a delivery attempt fails or an exception is flagged, MESA immediately notifies the right person. Your team can act before the customer even knows there's a problem.

Trigger a review request right after delivery

When a package status changes to Delivered, MESA fires a follow-up to the customer — review request, loyalty offer, or cross-sell. The timing is based on actual delivery, not an estimated date.

Build any Google Analytics and Package Tracking automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Shipment Delivered

• Archived
• Courier Code
• Created At
• Customer Email
• Customer Name
• Customer Sms
• Delivery Status
• Destination City
• Destination Country
• Destination Info
• Destination State
• Destination Track Number
• Dimension
• Exchange Number
• ID
• Label
• Latest Checkpoint Time
• Latest Event
• Logistics Channel
• Note
• Order Date
• Order ID
• Order Number
• Origin City
• Origin Country
• Origin Info
• Origin State
• Pieces
• Previously
• Product Type
• Recipient Postcode
• Scheduled Address
• Scheduled Delivery Date
• Service Code
• Signed By
• Source
• Status Info
• Substatus
• Title
• Tracking Courier Account
• Tracking Destination Country
• Tracking Key
• Tracking Number
• Tracking Origin Country
• Tracking Postal Code
• Tracking Ship Date
• Transit Time
• Update At
• Updating
• Weight
• Weight Kg

Shipment Experienced Exception

Shipment Experienced Failed Delivery

Shipment Information Received

Shipment's Status is In Transit

Shipment's Status is Out for Delivery

Shipment's Tracking Expired

Shipment's Tracking is Pending

Create Tracking

Create a tracking.

• Tracking Number
• Courier Code
• Order Number
• Customer Name
• Title
• Language

Detect Tracking Number's Carrier

Obtain a list of detected carriers for a tracking number.

• Courier URL
• Courier Code
• Courier Logo
• Courier Name
• Courier Type
• Courier Phone
• Optional Fields
• Default Language
• Support Language
• Courier Country Iso2
• Tracking Required Fields

Get List of Carriers

Obtain a list of carriers.

Add Payment Info

Create an event when an user has submitted their payment information.

Add Shipping Info

Create an event when an user has submitted their shipping information.

Add To Cart

Create an event when an item is added to a cart for purchase.

Add To Wishlist

Create an event when an item is added to a wishlist.

Attach Items to Transaction

Send item details in a Google Analytics transaction.

Begin Checkout

Create an event when an user has begun a checkout.

Create Event

Start a new Google Analytics event.

• Event Category
• Event Action
• Event Label
• Event Value
• Anonymous Client ID

Create Transaction

Send client data to Google Analytics.

• Transaction ID
• Transaction Revenue
• Transaction Tax
• Transaction Shipping
• Transaction Affiliation
• Currency Code
• Anonymous Client ID

Earn Virtual Currency

Create an event that measures the awarding of virtual currency.

Generate Lead

Create an event when a lead has been generated.

Join Group

Create an event when an user joins a group such as a guild, team, or family.

Level Up

Create an event when a player has leveled up.

Login

Create an event when an user has logged in.

Post Score

Create an event when an user posts a score.

Purchase

Create an event when one or more items is purchased by an user.

Refund

Create an event when a refund is issued.

Remove from Cart

Create an event when an item is removed from a cart.

Search

Create an event to contextualize search operations.

Select Content

Create an event when an user has selected some content of a certain type.

Select Item

Create an event when an item is selected from a list.

Select Promotion

Create an event when a promotion is selected from a list.

Share

Create an event when an user has shared content.

Sign Up

Create an event when an user has signed up for an account.

Spend Virtual Currency

Create an event that measures the sale of virtual goods in your app.

Tutorial Begin

Create an event that signifies the start of the on-boarding process.

Tutorial Complete

Create an event that signifies an user's completion of your on-boarding process.

Unlock Achievement

Create an event when an user has unlocked an achievement.

View Cart

Create an event when an user viewed their cart.

View Item

Create an event when some content was shown to an user.

View Item List

Create an event when an user has been presented with a list of items of a certain category.

View Promotion

Create an event that signifies an promotion was viewed from a list.

View Search Results

Create an event when an user has been presented with the results of a search.