Connect Google Analytics to Loop Returns and automate your tasks

Why integrate Google Analytics with Loop Returns

The Google Analytics to Loop Returns integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Send Shopify order and customer events to Google Analytics automatically

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.

Trigger Shopify workflows when Google Analytics surfaces a conversion signal

When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.

Alert your team when Google Analytics flags an unusual traffic pattern

When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.

Update Shopify customer records when a return is initiated

When a customer starts a return in Loop, MESA updates their Shopify record with the relevant details — return reason, product, order value. Your team and connected tools have the full picture before the return is even completed.

Trigger retention workflows the moment a return is filed

When a customer initiates a return in Loop, MESA kicks off the right response — a Klaviyo win-back flow, a Slack alert to the right team member, a loyalty point adjustment in Rivo. You act on the signal while the customer relationship is still recoverable.

Route high-value return events to your team before they escalate

When a VIP customer, a large-order return, or a repeat returner is flagged in Loop, MESA notifies the right person through Slack or email with the order context already attached. Your team responds before the situation becomes a churn event.

Build any Google Analytics and Loop Returns automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Label Created or Updated

Starts when a label is created or modified.

• Topic
• Trigger
• Return ID
• Order ID
• Provider Order ID
• Carrier
• Tracking Number
• Label Status
• Label Updated At

Restock Requested

Starts when a restock is requested.

• Topic
• Trigger
• ID
• Order ID
• Provider Order ID
• Restock Items

Return Created or Updated

Starts when a return is created or modified.

• Topic
• Trigger
• ID
• State
• Created At
• Order ID
• Order Name
• Provider Order ID
• Order Number
• Customer
• Currency
• Return Product Total
• Return Discount Total
• Return Tax Total
• Return Total
• Return Credit Total
• Exchange Product Total
• Exchange Discount Total
• Exchange Tax Total
• Exchange Total
• Exchange Credit Total
• Gift Card
• Handling Fee
• Refund
• Upsell
• Line Items
• Exchanges
• Carrier
• Tracking Number
• Label Status
• Label Updated At

Cancel Return

Cancel a return.

Close Return

Close a return.

Create Blacklist

Create a blacklist.

• Type
• Value
• Secondary Value

Create Order Link

Generate an order link that will take the user directly to their order.

• Designation
• Name
• Zip

Create Whitelist

Create a whitelist.

• Type
• Value
• Secondary Value

Delete Blacklist

Remove a blacklist.

Delete Whitelist

Remove a whitelist.

Flag Return

Mark a return.

List Blacklist

Obtain a list of blacklists.

• Current Page
• Data
• From
• Last Page
• Next Page URL
• Path
• Per Page
• Prev Page URL
• To
• Total

List Details of Return

Obtain a list of return details.

• ID
• Created At
• Order ID
• Order Name
• Order Number
• State
• Currency
• Refund
• Gift Card
• Exchange
• Return Total
• Line Items
• Customer Email
• Carrier
• Label Status
• Label Updated At
• Tracking Number

List Packages Return

Obtain a list of all packages by tracking statuses or timeframe.

• ID
• Created At
• Updated At
• Return Line Item ID
• Order ID
• Order Name
• State
• Customer Email
• Title
• Sku
• Carrier
• Label Status
• Label Updated At
• Tracking Number

List Returns Return

Obtain a list of returns that were created within a given timeframe.

• ID
• State
• Created At
• Updated At
• Order ID
• Order Name
• Provider Order ID
• Order Number
• Customer
• Currency
• Return Product Total
• Return Discount Total
• Return Tax Total
• Return Total
• Return Credit Total
• Exchange Product Total
• Exchange Discount Total
• Exchange Tax Total
• Exchange Total
• Exchange Credit Total
• Gift Card
• Handling Fee
• Refund
• Upsell
• Line Items
• Exchanges
• Carrier
• Tracking Number
• Label Status
• Label Updated At

List Whitelist

Obtain a list of whitelists.

• Current Page
• Data
• From
• Last Page
• Next Page URL
• Path
• Per Page
• Prev Page URL
• To
• Total

Process Return

Return the funds to the customer.

Retrieve Blacklist

Grab all details about the blacklist.

• ID
• Created At
• Type
• Value
• Secondary Value

Retrieve Whitelist

Grab all details about the whitelist.

• ID
• Created At
• Type
• Value
• Secondary Value

Add Payment Info

Create an event when an user has submitted their payment information.

Add Shipping Info

Create an event when an user has submitted their shipping information.

Add To Cart

Create an event when an item is added to a cart for purchase.

Add To Wishlist

Create an event when an item is added to a wishlist.

Attach Items to Transaction

Send item details in a Google Analytics transaction.

Begin Checkout

Create an event when an user has begun a checkout.

Create Event

Start a new Google Analytics event.

• Event Category
• Event Action
• Event Label
• Event Value
• Anonymous Client ID

Create Transaction

Send client data to Google Analytics.

• Transaction ID
• Transaction Revenue
• Transaction Tax
• Transaction Shipping
• Transaction Affiliation
• Currency Code
• Anonymous Client ID

Earn Virtual Currency

Create an event that measures the awarding of virtual currency.

Generate Lead

Create an event when a lead has been generated.

Join Group

Create an event when an user joins a group such as a guild, team, or family.

Level Up

Create an event when a player has leveled up.

Login

Create an event when an user has logged in.

Post Score

Create an event when an user posts a score.

Purchase

Create an event when one or more items is purchased by an user.

Refund

Create an event when a refund is issued.

Remove from Cart

Create an event when an item is removed from a cart.

Search

Create an event to contextualize search operations.

Select Content

Create an event when an user has selected some content of a certain type.

Select Item

Create an event when an item is selected from a list.

Select Promotion

Create an event when a promotion is selected from a list.

Share

Create an event when an user has shared content.

Sign Up

Create an event when an user has signed up for an account.

Spend Virtual Currency

Create an event that measures the sale of virtual goods in your app.

Tutorial Begin

Create an event that signifies the start of the on-boarding process.

Tutorial Complete

Create an event that signifies an user's completion of your on-boarding process.

Unlock Achievement

Create an event when an user has unlocked an achievement.

View Cart

Create an event when an user viewed their cart.

View Item

Create an event when some content was shown to an user.

View Item List

Create an event when an user has been presented with a list of items of a certain category.

View Promotion

Create an event that signifies an promotion was viewed from a list.

View Search Results

Create an event when an user has been presented with the results of a search.