Connect Google Analytics to HubSpot and automate your tasks

Why integrate Google Analytics with HubSpot

The Google Analytics to HubSpot integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Send Shopify order and customer events to Google Analytics automatically

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.

Trigger Shopify workflows when Google Analytics surfaces a conversion signal

When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.

Alert your team when Google Analytics flags an unusual traffic pattern

When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.

Keep HubSpot contacts current as customers shop in Shopify

When a customer places an order, updates their details, or hits a lifecycle milestone in Shopify, MESA updates their HubSpot contact record automatically. Your CRM reflects who your customers are right now without a manual sync or scheduled export.

Create HubSpot deals from Shopify wholesale and B2B orders

When a qualifying order comes in — a wholesale account, a high-value purchase, a first-time B2B customer — MESA creates a deal in HubSpot with the order details already attached. Your sales team follows up with context, not just a name.

Trigger HubSpot workflows from Shopify customer behavior

When a customer crosses a spend threshold, earns a loyalty tier, or shows a churn signal in Shopify, MESA sends the event to HubSpot and starts the right sequence. Your CRM automation runs on live commerce signals, not just form fills and email opens.

Build any Google Analytics and HubSpot automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Company Created

Starts when a company is created.

• ID
• Properties
• Created At
• Updated At
• Archived

Company Updated

Starts when a company is modified.

• ID
• Properties
• Created At
• Updated At
• Archived

Contact Created

Starts when a contact is created.

• ID
• Properties
• Created At
• Updated At
• Archived

Contact Updated

Starts when a contact is modified.

• ID
• Properties
• Created At
• Updated At
• Archived

Deal Created

Starts when a deal is created.

• ID
• Properties
• Created At
• Updated At
• Archived

Deal Updated

Starts when a deal is modified.

• ID
• Properties
• Created At
• Updated At
• Archived

Invoice Created

Starts when an invoice is created.

• Archived
• Created At
• Updated At
• ID
• Properties
• URL

Invoice Updated

Starts when an invoice is modified.

• Archived
• Created At
• Updated At
• ID
• Properties
• URL

Line Item Created

Starts when a new product or service is added to a deal, invoice, quote, or subscription in HubSpot. Note: This is not related to line items in Shopify orders.

• Archived
• Created At
• Updated At
• ID
• Properties
• URL

Line Item Updated

Starts when a product or service on a deal, invoice, quote, or subscription in HubSpot is modified. Note: This is not related to line items in Shopify orders.

• Archived
• Created At
• Updated At
• ID
• Properties
• URL

Note Created

Starts when a note is created.

• Archived
• Created At
• Updated At
• ID
• Properties
• URL

Note Updated

Starts when a note is modified.

• Archived
• Created At
• Updated At
• ID
• Properties
• URL

Product Created

Starts when a product is created.

• Archived
• Created At
• Updated At
• ID
• Properties
• URL

Product Updated

Starts when a product is modified.

• Archived
• Created At
• Updated At
• ID
• Properties
• URL

Ticket Created

Starts when a ticket is created.

• Archived
• Created At
• Updated At
• ID
• Properties
• URL

Ticket Updated

Starts when a ticket is modified.

• Archived
• Created At
• Updated At
• ID
• Properties
• URL

Get List of Companies

Obtain a list of existing companies.

• ID
• Properties
• Properties With History
• Created At
• Updated At
• Archived
• Archived At
• Associations

Get List of Contacts

Obtain a list of existing contacts.

• ID
• Properties
• Properties With History
• Created At
• Updated At
• Archived
• Archived At
• Associations

Search for Company

Search for an existing company.

• Total
• Results
• Paging

Update Company

Modify an existing company.

• Properties

Update Contact

Modify an existing contact.

• ID
• Properties

Update Deal

Modify an existing deal.

• Properties

Update Invoice

Modify an existing invoice.

• Properties

Update Line Item

Modify an existing line item. Line items are products or services in a deal, invoice, quote, or subscription in HubSpot. Note: This is not related to line items in Shopify orders.

• Properties

Update Note

Modify an existing note.

• Properties

Update Product

Modify an existing product.

• Properties

Update Ticket

Modify an existing ticket.

• Properties

Expert support included

MESA includes hands-on support from automation experts who know how to get things done.