Google Analytics to Help Scout Integration | MESA

Connect Google Analytics to Help Scout and automate your tasks

Why integrate Google Analytics with Help Scout

The Google Analytics to Help Scout integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Send Shopify order and customer events to Google Analytics automatically

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.

Trigger Shopify workflows when Google Analytics surfaces a conversion signal

When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.

Alert your team when Google Analytics flags an unusual traffic pattern

When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.

Give your support team full Shopify context on every conversation

When a customer reaches out in Help Scout, MESA pulls their Shopify order history, tags, and customer details into the conversation. Your team responds with the full picture without switching between tools to find it.

Create and update Shopify customer records from Help Scout conversations

When a key detail is captured or a contact is updated in Help Scout, MESA writes it to the corresponding Shopify customer record. Your store and your support platform stay in sync without anyone reconciling them manually.

Trigger Help Scout conversations from Shopify order and fulfillment events

When an order ships, a delivery is delayed, or a return is filed in Shopify, MESA opens or updates the right Help Scout conversation automatically. Your support team gets ahead of customer questions before they arrive.

Build any Google Analytics and Help Scout automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Beacon Chat Chat Created

Starts when a chat is created.

ID
Customer ID
Created At
Threads

Beacon Chat Customer Replied

Starts when a customer replies to a Beacon Chat message.

ID
Customer ID
Created At
Threads

Conversation Agent Reply Created

Starts when a conversation agent reply is created.

ID
Number
Threads
Type
Folder ID
Status
State
Subject
Preview
Mailbox ID
Assignee
Created By
Created At
Closed By
Closed By User
Closed At
User Updated At
Customer Waiting Since
Source
Tags
Cc
Bcc
Primary Customer
Snooze
Next Event
Custom Fields
Embedded
Links

Conversation Assigned

Starts when a conversation is assigned.

ID
Number
Threads
Type
Folder ID
Status
State
Subject
Preview
Mailbox ID
Assignee
Created By
Created At
Closed By
Closed By User
Closed At
User Updated At
Customer Waiting Since
Source
Tags
Cc
Bcc
Primary Customer
Snooze
Next Event
Custom Fields
Embedded
Links

Conversation Created

Starts when a conversation is created.

ID
Number
Threads
Type
Folder ID
Status
State
Subject
Preview
Mailbox ID
Assignee
Created By
Created At
Closed By
Closed By User
Closed At
User Updated At
Customer Waiting Since
Source
Tags
Cc
Bcc
Primary Customer
Snooze
Next Event
Custom Fields
Embedded
Links

Conversation Custom Fields Changed

Starts when a conversation custom field is changed.

ID
Number
Threads
Type
Folder ID
Status
State
Subject
Preview
Mailbox ID
Assignee
Created By
Created At
Closed By
Closed By User
Closed At
User Updated At
Customer Waiting Since
Source
Tags
Cc
Bcc
Primary Customer
Snooze
Next Event
Custom Fields
Embedded
Links

Conversation Customer Reply Created

Starts when a customer reply is created.

ID
Number
Threads
Type
Folder ID
Status
State
Subject
Preview
Mailbox ID
Assignee
Created By
Created At
Closed By
Closed By User
Closed At
User Updated At
Customer Waiting Since
Source
Tags
Cc
Bcc
Primary Customer
Snooze
Next Event
Custom Fields
Embedded
Links

Conversation Deleted

Starts when a conversation is deleted.

Conversation Merged

Starts when a conversation is merged.

ID
Number
Threads
Type
Folder ID
Status
State
Subject
Preview
Mailbox ID
Assignee
Created By
Created At
Closed By
Closed By User
Closed At
User Updated At
Customer Waiting Since
Source
Tags
Cc
Bcc
Primary Customer
Snooze
Next Event
Custom Fields
Embedded
Links

Conversation Moved

Starts when a conversation is moved.

ID
Number
Threads
Type
Folder ID
Status
State
Subject
Preview
Mailbox ID
Assignee
Created By
Created At
Closed By
Closed By User
Closed At
User Updated At
Customer Waiting Since
Source
Tags
Cc
Bcc
Primary Customer
Snooze
Next Event
Custom Fields
Embedded
Links

Conversation Note Created

Starts when a conversation note is created.

ID
Number
Threads
Type
Folder ID
Status
State
Subject
Preview
Mailbox ID
Assignee
Created By
Created At
Closed By
Closed By User
Closed At
User Updated At
Customer Waiting Since
Source
Tags
Cc
Bcc
Primary Customer
Snooze
Next Event
Custom Fields
Embedded
Links

Conversation Status Changed

Starts when a conversation status is changed.

ID
Number
Threads
Type
Folder ID
Status
State
Subject
Preview
Mailbox ID
Assignee
Created By
Created At
Closed By
Closed By User
Closed At
User Updated At
Customer Waiting Since
Source
Tags
Cc
Bcc
Primary Customer
Snooze
Next Event
Custom Fields
Embedded
Links

Conversation Tags Updated

Starts when a conversation tag is updated.

ID
Number
Threads
Type
Folder ID
Status
State
Subject
Preview
Mailbox ID
Assignee
Created By
Created At
Closed By
Closed By User
Closed At
User Updated At
Customer Waiting Since
Source
Tags
Cc
Bcc
Primary Customer
Snooze
Next Event
Custom Fields
Embedded
Links

Customer Created

Starts when a customer is created.

ID
First Name
Last Name
Emails
Created At
Photo URL
Phone
Job Title
Organization
Background
Social Profiles
Address

Customer Deleted

Starts when a customer is deleted.

ID
First Name
Last Name
Emails
Created At
Photo URL
Phone
Job Title
Organization
Background
Social Profiles
Address

Customer Updated

Starts when a customer is updated.

ID
First Name
Last Name
Emails
Created At
Photo URL
Phone
Job Title
Organization
Background
Social Profiles
Address

Message Survey Response Received

Starts when a response to a message survey is received.

ID
Conversation ID
Rating
Comment
Submitted At

Satisfaction Ratings

Starts when a satisfaction rating is given.

Rating ID
Conversation ID
Score
Comment
Created At

Tag Created

Starts when a tag is created.

ID
Tag
Color

Tag Deleted

Starts when a tag is deleted.

ID
Tag
Color

Tag Updated

Starts when a tag is updated.

ID
Tag
Color

Add Customer Thread to Conversation

Adds a customer thread to a conversation.

Add Note to Conversation

Add a note to a conversation.

Create Chat Thread

Start a chat thread.

Customer
Text
Imported
Created At
Attachments

Create Conversation

Create a conversation in an inbox with at least one thread.

Customer
Subject
Auto Reply
Imported
Type
Assign To
Mailbox ID
Status
Created At
Threads
Tags
Fields
User
Closed At

Create Customer

Create a customer.

First Name
Last Name
Phone
Photo URL
Job Title
Photo Type
Background
Location
Organization
Gender
Age
Emails
Phones
Chats
Social Profiles
Websites
Address
Properties

Create Email

Create an email.

Value
Type

Create Reply Thread

Start a reply thread.

Customer
Text
Draft
Imported
Status
User
Cc
Bcc
Created At
Attachments

Delete Conversation

Remove a conversation.

Delete Customer

Remove a customer.

Delete Scheduled Thread

Unschedule a thread.

Delete User

Remove a user.

Get List of Conversation's Threads

Obtain a list of a conversation's threads.

ID
Type
Status
State
Created At
Created By
Body
Source
Customer
Saved Reply ID
Assigned To
To
Cc
Bcc
Rating
Scheduled
Embedded

Get List of Conversations

Obtain a list of conversations.

ID
Number
Threads
Type
Folder ID
Status
State
Subject
Preview
Mailbox ID
Assignee
Created By
Created At
Closed By
Closed By User
Closed At
User Updated At
Customer Waiting Since
Source
Tags
Cc
Bcc
Primary Customer
Snooze
Next Event
Custom Fields
Embedded
Links

Get List of Customers

Obtain a list of customers.

ID
First Name
Last Name
Gender
Job Title
Location
Organization
Photo Type
Photo URL
Age
Created At
Updated At
Background
Draft
Embedded
Links

Get List of Emails

Obtain a list of emails.

ID
Value
Type
Links

Publish Thread Schedule

Publish a scheduled thread. The draft thread is turned into a reply/forward thread, and the message is sent to the customer.

Retrieve Conversation

Grab all details about a conversation.

ID
Number
Threads
Type
Folder ID
Status
State
Subject
Preview
Mailbox ID
Assignee
Created By
Created At
Closed By
Closed By User
Closed At
User Updated At
Customer Waiting Since
Source
Tags
Cc
Bcc
Primary Customer
Snooze
Next Event
Custom Fields
Embedded
Links

Retrieve Customer

Grab all details about a customer.

ID
First Name
Last Name
Gender
Job Title
Location
Organization
Photo Type
Photo URL
Age
Created At
Updated At
Background
Draft
Embedded
Links

Retrieve User

Grab all details about a user.

ID
First Name
Last Name
Email
Role
Timezone
Photo URL
Created At
Updated At
Type
Mention
Initials
Job Title
Phone
Alternate Emails

Update Conversation

Modify a conversation.

Subject
Auto Reply
Imported
Type
Assign To
Mailbox ID
Status
Tags
Fields
Threads

Update Conversation's Tags

Modify a conversation's tags.

Tags

Update Customer

Modify a customer.

Update Snooze

Snooze a conversation.

Snoozed Until

Update Thread Schedule

Schedule a reply/forward thread.

Scheduled For
Unschedule On Customer Reply
Send As Creator

Add Payment Info

Create an event when an user has submitted their payment information.

Add Shipping Info

Create an event when an user has submitted their shipping information.

Add To Cart

Create an event when an item is added to a cart for purchase.

Add To Wishlist

Create an event when an item is added to a wishlist.

Attach Items to Transaction

Send item details in a Google Analytics transaction.

Begin Checkout

Create an event when an user has begun a checkout.

Create Event

Start a new Google Analytics event.

Event Category
Event Action
Event Label
Event Value
Anonymous Client ID

Create Transaction

Send client data to Google Analytics.

Transaction ID
Transaction Revenue
Transaction Tax
Transaction Shipping
Transaction Affiliation
Currency Code
Anonymous Client ID

Earn Virtual Currency

Create an event that measures the awarding of virtual currency.

Generate Lead

Create an event when a lead has been generated.

Join Group

Create an event when an user joins a group such as a guild, team, or family.

Level Up

Create an event when a player has leveled up.

Login

Create an event when an user has logged in.

Post Score

Create an event when an user posts a score.

Purchase

Create an event when one or more items is purchased by an user.

Refund

Create an event when a refund is issued.

Remove from Cart

Create an event when an item is removed from a cart.

Search

Create an event to contextualize search operations.

Select Content

Create an event when an user has selected some content of a certain type.

Select Item

Create an event when an item is selected from a list.

Select Promotion

Create an event when a promotion is selected from a list.

Create an event when an user has shared content.

Sign Up

Create an event when an user has signed up for an account.

Spend Virtual Currency

Create an event that measures the sale of virtual goods in your app.

Tutorial Begin

Create an event that signifies the start of the on-boarding process.

Tutorial Complete

Create an event that signifies an user's completion of your on-boarding process.

Unlock Achievement

Create an event when an user has unlocked an achievement.

View Cart

Create an event when an user viewed their cart.

View Item

Create an event when some content was shown to an user.

View Item List

Create an event when an user has been presented with a list of items of a certain category.

View Promotion

Create an event that signifies an promotion was viewed from a list.

View Search Results

Create an event when an user has been presented with the results of a search.