Connect Gmail to Segment and automate your tasks

Why integrate Gmail with Segment

The Gmail to Segment integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Send the right email at the right moment

When an order ships, a customer churns, or inventory runs low, MESA triggers the right Gmail message automatically. No missed sends, no manual follow-up queues.

Keep your team in the loop on what matters

MESA sends internal Gmail alerts when orders hit thresholds, fulfillment stalls, or tasks need attention. Your team acts on real data, not status update requests.

Log every outbound email as a record

Every Gmail message MESA sends gets written back to your spreadsheet, CRM, or order notes. You always know what was sent, when, and to whom.

Send Shopify order and customer events to Segment in real time

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event to Segment automatically. Your customer data platform reflects what's actually happening in your store without a custom data pipeline or manual export step.

Trigger Shopify workflows from Segment audience signals

When a customer enters or exits a Segment audience — a high-value cohort, a churn-risk segment, a product-affinity group — MESA kicks off the right action in Shopify. Your store responds to how customers behave across your full data stack, not just their order history.

Keep Segment customer profiles current as Shopify data changes

When a customer's tags, order history, or lifecycle stage changes in Shopify, MESA updates the corresponding Segment profile. Your downstream tools — email platforms, ad networks, analytics — all receive accurate customer data from a single source of truth without anyone reconciling the platforms manually.

Build any Gmail and Segment automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Receive Email

Trigger a workflow when an email is received.

• Thread ID
• From
• From Name
• To
• Cc
• Bcc
• Reply To
• Subject
• Message
• Mime Version
• X Mailer
• Message ID
• Snippet
• Date
• ID

Group

Associate an identified user with a group and record custom traits about the group.

• Success

Identify

Tie actions to a user and record traits about the user.

• Success

Track

Record any actions your users do.

• Success

Add Label to Email

Add a label to an email.

• ID
• Thread ID
• Label Ids

Archive Email

Archive an email.

• ID
• Thread ID
• Label Ids

Forward Email

Forward an email.

• ID
• Thread ID

Get List of Email's Threads

Obtain a list of an email's threads.

• ID
• History ID

Get List of Emails

Obtain a list of emails.

• ID
• Thread ID
• From
• From Name
• To
• Cc
• Bcc
• Reply To
• Subject
• Message
• Snippet
• Date
• Mime Version
• X Mailer
• Message ID

Get List of User's Labels

Obtain a list of a user's labels.

• ID
• Name
• Type
• Message List Visibility
• Label List Visibility
• Messages Total
• Messages Unread
• Threads Total
• Threads Unread

Mark Email as Read

Mark an email as read.

• ID
• Thread ID
• Label Ids

Remove Label from Email

Remove a label from an email.

• ID
• Thread ID
• Label Ids

Retrieve User Profile

Grab all details about a user's profile.

• Email Address
• Messages Total
• Threads Total
• History ID

Send Email

Send a new email.

• ID
• Thread ID

Expert support included

MESA includes hands-on support from automation experts who know how to get things done.

Free workflow setup

We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week.

Fast response times

Average first response: Same day. Critical issues: Immediate escalation. Complex builds: 24-48 hours.

Managed services available

Personalized workflow reviews, and quarterly check-ins to identify new opportunities as your business grows.

Real humans, always

Chat with real automation experts (not bots). Email support 9am-5pm PST. Google Meet sessions for complex workflows.

Integrate Gmail with Segment today.

Enjoy a 7-day free trial. Get your first workflow in minutes.