Connect Gmail to Google Analytics and automate your tasks

Why integrate Gmail with Google Analytics

The Gmail to Google Analytics integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Send the right email at the right moment

When an order ships, a customer churns, or inventory runs low, MESA triggers the right Gmail message automatically. No missed sends, no manual follow-up queues.

Keep your team in the loop on what matters

MESA sends internal Gmail alerts when orders hit thresholds, fulfillment stalls, or tasks need attention. Your team acts on real data, not status update requests.

Log every outbound email as a record

Every Gmail message MESA sends gets written back to your spreadsheet, CRM, or order notes. You always know what was sent, when, and to whom.

Send Shopify order and customer events to Google Analytics automatically

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.

Trigger Shopify workflows when Google Analytics surfaces a conversion signal

When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.

Alert your team when Google Analytics flags an unusual traffic pattern

When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.

Build any Gmail and Google Analytics automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Receive Email

Trigger a workflow when an email is received.

• Thread ID
• From
• From Name
• To
• Cc
• Bcc
• Reply To
• Subject
• Message
• Mime Version
• X Mailer
• Message ID
• Snippet
• Date
• ID

Add Payment Info

Create an event when a user has submitted their payment information.

Add Shipping Info

Create an event when a user has submitted their shipping information.

Add To Cart

Create an event when an item is added to a cart for purchase.

Add To Wishlist

Create an event when an item is added to a wishlist.

Attach Items to Transaction

Send item details in a Google Analytics transaction.

Begin Checkout

Create an event when a user has begun a checkout.

Create Event

Start a new Google Analytics event.

• Event Category
• Event Action
• Event Label
• Event Value
• Anonymous Client ID

Create Transaction

Send client data to Google Analytics.

• Transaction ID
• Transaction Revenue
• Transaction Tax
• Transaction Shipping
• Transaction Affiliation
• Currency Code
• Anonymous Client ID

Earn Virtual Currency

Create an event that measures the awarding of virtual currency.

Generate Lead

Create an event when a lead has been generated.

Join Group

Create an event when a user joins a group such as a guild, team, or family.

Level Up

Create an event when a player has leveled up.

Login

Create an event when a user has logged in.

Post Score

Create an event when a user posts a score.

Purchase

Create an event when one or more items are purchased by a user.

Refund

Create an event when a refund is issued.

Remove from Cart

Create an event when an item is removed from a cart.

Search

Create an event to contextualize search operations.

Select Content

Create an event when a user has selected some content of a certain type.

Select Item

Create an event when an item is selected from a list.

Select Promotion

Create an event when a promotion is selected from a list.

Share

Create an event when a user has shared content.

Sign Up

Create an event when a user has signed up for an account.

Spend Virtual Currency

Create an event that measures the sale of virtual goods in your app.

Tutorial Begin

Create an event that signifies the start of the onboarding process.

Tutorial Complete

Create an event that signifies a user's completion of your onboarding process.

Unlock Achievement

Create an event when a user has unlocked an achievement.

View Cart

Create an event when a user viewed their cart.

View Item

Create an event when some content was shown to a user.

View Item List

Create an event when a user has been presented with a list of items of a certain category.

View Promotion

Create an event that signifies a promotion was viewed from a list.

View Search Results

Create an event when a user has been presented with the results of a search.

Add Label to Email

Add a label to an email.

• ID
• Thread ID
• Label Ids

Archive Email

Archive an email.

• ID
• Thread ID
• Label Ids

Forward Email

Forward an email.

• ID
• Thread ID

Get List of Email's Threads

Obtain a list of an email's threads.

• ID
• History ID

Get List of Emails

Obtain a list of emails.

• ID
• Thread ID
• From
• From Name
• To
• Cc
• Bcc
• Reply To
• Subject
• Message
• Snippet
• Date
• Mime Version
• X Mailer
• Message ID

Get List of User's Labels

Obtain a list of a user's labels.

• ID
• Name
• Type
• Message List Visibility
• Label List Visibility
• Messages Total
• Messages Unread
• Threads Total
• Threads Unread

Mark Email as Read

Mark an email as read.

• ID
• Thread ID
• Label Ids

Remove Label from Email

Remove a label from an email.

• ID
• Thread ID
• Label Ids

Retrieve User Profile

Grab all details about a user's profile.

• Email Address
• Messages Total
• Threads Total
• History ID

Send Email

Send a new email.

• ID
• Thread ID

Expert support included

MESA includes hands-on support from automation experts who know how to get things done.