# Connect Fera to Tally and automate your tasks

## Why integrate Fera with Tally

The Fera to Tally integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

### Trigger post-review workflows the moment feedback arrives

When a customer submits a review in Fera, MESA kicks off the right next step — updating a Shopify tag, enrolling them in a Klaviyo flow, creating a follow-up task in ClickUp. Your response to customer feedback starts automatically, not when someone checks the review dashboard.

### Sync Fera review data with your marketing and retention tools

When a review is submitted in Fera, MESA updates the customer's record in Shopify and connected platforms with their rating, sentiment, and product feedback. Your segments and flows reflect what customers actually think, not just what they bought.

### Alert your team when a negative review needs immediate attention

When a low-rating review comes in, MESA notifies the right person through Slack or email before it ages. Your team responds while the customer is still reachable and the situation is still recoverable.

### Turn Tally form submissions into Shopify customer records

When someone fills out a Tally form — an inquiry, an application, a pre-order request — MESA creates or updates their record in Shopify automatically. Your store knows about the customer before they ever place an order.

### Trigger Shopify workflows from form responses

When a Tally submission meets a condition — a product preference, a budget range, a wholesale inquiry — MESA kicks off the right workflow in Shopify. Your forms become the starting point for automation, not just a data collection step.

### Route form submissions to the right person on your team

When a Tally form comes in, MESA reads the responses and sends the details to the right channel — a Slack message, a ClickUp task, an email. The right person gets the context they need without anyone triaging submissions manually.

## Build any Fera and Tally automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

###### Form Submitted

Starts when a form is submitted.

###### Customer Created

Starts when a new customer is added to Fera, either through a sync, manually by admin or account created by a customer during the review submission process.

- ID
- Display Name
- Is Anonymous
- Display Location
- Avatar URL
- Default Avatar URL
- Average Rating
- Rating
- Counts
- Company Name
- Content Request State
- Was Content Requested
- Was Content Submitted
- Was Review Submitted
- Was Media Submitted
- External ID
- Email
- Name
- Generated Display Name
- Is Name Visible
- Generated Display Location
- Is Location Visible
- Country Code
- Region Name
- City
- Zip
- Shopper ID
- Channel Code
- Is Synced
- Created At
- Updated At

###### Customer Deleted

Starts when a customer is deleted in Fera.

###### Customer Updated

Starts when a customer is updated in Fera.

###### Media Approved

Starts when a new photo or video submission is approved by an admin.

- ID
- State
- Subject
- Is Verified
- Is Test
- External Product ID
- Product ID
- External Customer ID
- Customer ID
- Created At
- Updated At
- Type
- Review ID
- Review Channel Code
- URL
- Thumbnail URL
- Processing State
- Channel Code
- Caption
- External Order ID
- Order ID
- Submission ID
- Product
- Customer

###### Media Created

Starts when a new photo or video is added to Fera.

###### Media Declined

Starts when a new photo or video submission is declined by an admin.

###### Media Deleted

Starts when a new photo or video is deleted in Fera.

###### Media Updated

Starts when a new photo or video is updated in Fera.

###### Review Approved

Starts when a review is approved by an admin.

- ID
- State
- Subject
- Is Verified
- Is Test
- External Product ID
- Product ID
- External Customer ID
- Customer ID
- Created At
- Updated At
- Rating
- Heading
- Body
- Is Anonymous
- Channel Code
- Channel URL
- Channel
- Is From Supplier
- External ID
- Store Reply
- Counts
- External Order ID
- Order ID
- Submission ID
- Remote Ip
- Is Synced
- Is Deletable
- Is Changeable
- Is Imported
- Product
- Customer
- Media

###### Review Created

Starts when a review is added to Fera.

###### Review Declined

Starts when a review is declined by an admin.

###### Review Deleted

Starts when a review is deleted in Fera.

###### Review Updated

Starts when a review is updated in Fera.

###### Get List of Form's Questions

Obtain a list of form's questions.

- ID
- Type
- Title
- Is Title Modified By User
- Form ID
- Is Deleted
- Number Of Responses
- Created At
- Updated At
- Fields

###### Get List of Form's Submissions

Obtain a list of form submissions with their responses.

- Answers
- Response ID
- Form ID
- Submitted At
- Respondent ID

###### Get List of Forms

Obtain a list of forms.

- ID
- Name
- Workspace ID
- Status
- Number Of Submissions
- Is Closed
- Created At
- Updated At

###### Retrieve Form

Grab all details about a form.

- ID
- Name
- Workspace ID
- Status
- Number Of Submissions
- Is Closed
- Created At
- Updated At

###### Retrieve Form Submission

Grab all details about a form submission.

- Answers
- Response ID
- Form ID
- Submitted At
- Respondent ID

###### Approve Photo or Video

Approve a photo or video.

###### Approve Review

Approve a specific review (for moderation) and all its photos/videos if any.

###### Create Customer

Create a customer.

- Data

###### Create Order

Create an order.

- Data

###### Create Photo or Video

Create a photo or video.

- Data

###### Create Product

Create a product.

- Data

###### Create Review

Create a review.

- Data

###### Decline Photo or Video

Decline a photo or video.

###### Decline Review

Decline a specific review (for moderation) and all its photos/videos if any.

###### Delete Customer

Remove a customer.

###### Delete Order

Remove an order.

###### Delete Photo Or Video

Remove a photo or video.

###### Delete Product

Remove a product.

###### Delete Review

Delete a specific review.

###### Deliver Order

Mark an order as delivered.

###### Fulfill Order

Mark an order as fulfilled.

###### Get List of Customer Photos & Videos

Obtain a list of customer's photos and videos.

- ID
- State
- Subject
- Is Verified
- Is Test
- External Product ID
- Product ID
- External Customer ID
- Customer ID
- Created At
- Updated At
- Type
- Review ID
- Review Channel Code
- URL
- Thumbnail URL
- Processing State
- Channel Code
- Caption
- External Order ID
- Order ID

###### Get List of Customer Reviews

Obtain a list of customer's reviews.

- ID
- State
- Subject
- Is Verified
- Is Test
- External Product ID
- Product ID
- External Customer ID
- Customer ID
- Created At
- Updated At
- Rating
- Heading
- Body
- Is From Supplier
- Store Reply
- Counts
- External Order ID
- Order ID

###### Get List of Customers

Obtain a list of customers.

- ID
- Display Name
- Is Anonymous
- Display Location
- Avatar URL
- Default Avatar URL
- Average Rating
- Rating
- Counts
- External ID
- Email
- Name
- Generated Display Name
- Is Name Visible
- Generated Display Location
- Is Location Visible
- Country Code
- Region Name
- City
- Zip
- Created At
- Updated At

###### Get List of Orders

Obtain a list of orders.

- ID
- External ID
- External Customer ID
- Customer ID
- Line Items
- Number
- Total
- Total Usd
- Customer Name
- Customer Email
- Billing Address
- Shipping Address
- Is Test
- Is Cancelled
- External Created At
- External Updated At
- Paid At
- Fulfilled At
- Delivered At
- Status
- Counts
- Rating
- Created At
- Updated At
- Customer

###### Get List of Photos & Videos

Obtain a list of photos and videos.

- ID
- State
- Subject
- Is Verified
- Is Test
- External Product ID
- Product ID
- External Customer ID
- Customer ID
- Created At
- Updated At
- Type
- Review ID
- Review Channel Code
- URL
- Thumbnail URL
- Processing State
- Channel Code
- Caption
- External Order ID
- Order ID
- Product
- Customer

###### Get List of Product Aggregate Ratings

Obtain a list of product ratings.

- Subject
- External Product ID
- Product ID
- Average
- Count
- Ungrouped Average
- Ungrouped Count

###### Get List of Product Photos & Videos

Obtain a list of product photos and videos.

###### Get List of Product Reviews

Obtain a list of product reviews.

- ID
- State
- Subject
- Is Verified
- Is Test
- External Product ID
- Product ID
- External Customer ID
- Customer ID
- Created At
- Updated At
- Rating
- Heading
- Body
- Is From Supplier
- Store Reply
- Counts
- External Order ID
- Order ID
- Product
- Customer
- Media

###### Get List of Products

Obtain a list of products.

- ID
- External ID
- Name
- Sku
- URL
- Thumbnail URL
- Image URL
- Price
- In Stock
- Rating
- Counts
- Type
- Global ID
- Upc
- Gtin
- Mpn
- Barcode
- Brand
- Handle
- Created At
- Updated At
- Tags
- Stock

###### Get List of Reviews

Obtain a list of reviews.

###### Get List of Store's Photos & Videos

Obtain a list of the store's photos and videos submitted by customers that are about the store or overall experience.

###### Get List of Store's Reviews

Obtain a list of store's (overall experience) review which are all reviews that are about store and not about a product.

###### Pay Order

Mark an order as paid.

###### Retrieve Customer

Grab all details about a customer.

###### Retrieve Order

Grab all details about an order.

###### Retrieve Photo or Video

Grab all details about a photo or video.

###### Retrieve Product

Grab all details about a product.

###### Retrieve Product Aggregate Rating

Grab all details about a product's aggregate rating information (average rating and rating/review count).

- Subject
- External Product ID
- Product ID
- Average
- Count
- Ungrouped Average
- Ungrouped Count

###### Retrieve Product's Photos and Videos

Grab all details about a product's photos and videos.

###### Retrieve Product's Reviews

Grab all details about a product's reviews.

###### Retrieve Review

Grab all details about a review.

###### Retrieve Store's Rating

Grab all details about the aggregate store rating across all products and reviews.

- Rating
- Count

###### Retrieve Store's Settings

Grab all details about your store's account settings.

- ID
- Name
- Platform
- URL
- Code
- Country Code
- Country Name
- Public Key
- External ID
- Language
- Logo URL
- Icon URL
- Counts
- Rating
- Is Dev Mode
- Created At
- Updated At
- Pretty URL
- Users
- Organization
- Subscription
- Plan

###### Update Customer

Modify an existing customer's details.

- External ID
- Email
- Name
- Display Name
- Country Code
- Region Name
- Zip
- Display Location
- Is Anonymous
- Is Name Visible
- Is Location Visible
- Avatar
- Avatar URL

###### Update Order

Modify an existing order's details.

- Number
- Total
- Total Usd
- Line Items
- Customer Name
- Customer Email
- Shipping Address
- Billing Address
- Is Cancelled
- Is Test
- External Created At
- External Updated At
- Fulfilled At
- Paid At
- Delivered At
- External Customer ID
- Customer ID
- External ID

###### Update Photo or Video

Modify an existing photo or video.

- Review ID
- Caption
- State
- File
- Is Verified
- External Customer ID
- Customer ID
- External Product ID
- Product ID
- External Order ID
- Order ID

###### Update Product

Modify an existing product's information.

- External ID
- Name
- URL
- Thumbnail URL
- Price
- Sku
- Global ID
- Upc
- Gtin
- Mpn
- Barcode
- Brand
- Handle
- Tags
- Stock

###### Update Review

Modify an existing review.

- Heading
- Body
- State
- Media
- Created At
- Store Reply
- Is From Supplier
- Is Verified
- External Customer ID
- Customer ID
- External Product ID
- Product ID
- Avatar
- External Order ID
- Order ID
- Rating