Connect Fera to Segment and automate your tasks

Why integrate Fera with Segment

The Fera to Segment integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Trigger post-review workflows the moment feedback arrives

When a customer submits a review in Fera, MESA kicks off the right next step — updating a Shopify tag, enrolling them in a Klaviyo flow, creating a follow-up task in ClickUp. Your response to customer feedback starts automatically, not when someone checks the review dashboard.

Sync Fera review data with your marketing and retention tools

When a review is submitted in Fera, MESA updates the customer's record in Shopify and connected platforms with their rating, sentiment, and product feedback. Your segments and flows reflect what customers actually think, not just what they bought.

Alert your team when a negative review needs immediate attention

When a low-rating review comes in, MESA notifies the right person through Slack or email before it ages. Your team responds while the customer is still reachable and the situation is still recoverable.

Send Shopify order and customer events to Segment in real time

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event to Segment automatically. Your customer data platform reflects what's actually happening in your store without a custom data pipeline or manual export step.

Trigger Shopify workflows from Segment audience signals

When a customer enters or exits a Segment audience — a high-value cohort, a churn-risk segment, a product-affinity group — MESA kicks off the right action in Shopify. Your store responds to how customers behave across your full data stack, not just their order history.

Keep Segment customer profiles current as Shopify data changes

When a customer's tags, order history, or lifecycle stage changes in Shopify, MESA updates the corresponding Segment profile. Your downstream tools — email platforms, ad networks, analytics — all receive accurate customer data from a single source of truth without anyone reconciling the platforms manually.

Build any Fera and Segment automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Customer Created

Starts when a new customer is added to Fera, either through a sync, manually by admin or account created by a customer during the review submission process.

• ID
• Display Name
• Is Anonymous
• Display Location
• Avatar URL
• Default Avatar URL
• Average Rating
• Rating
• Counts
• Company Name
• Content Request State
• Was Content Requested
• Was Content Submitted
• Was Review Submitted
• Was Media Submitted
• External ID
• Email
• Name
• Generated Display Name
• Is Name Visible
• Generated Display Location
• Is Location Visible
• Country Code
• Region Name
• City
• Zip
• Shopper ID
• Channel Code
• Is Synced
• Created At
• Updated At

Customer Deleted

Starts when a customer is deleted in Fera.

Customer Updated

Starts when a customer is updated in Fera.

Media Approved

Starts when a new photo or video submission is approved by an admin.

• ID
• State
• Subject
• Is Verified
• Is Test
• External Product ID
• Product ID
• External Customer ID
• Customer ID
• Created At
• Updated At
• Type
• Review ID
• Review Channel Code
• URL
• Thumbnail URL
• Processing State
• Channel Code
• Caption
• External Order ID
• Order ID
• Submission ID
• Product
• Customer

Media Created

Starts when a new photo or video is added to Fera.

Media Declined

Starts when a new photo or video submission is declined by an admin.

Media Deleted

Starts when a new photo or video is deleted in Fera.

Media Updated

Starts when a new photo or video is updated in Fera.

Review Approved

Starts when a review is approved by an admin.

• ID
• State
• Subject
• Is Verified
• Is Test
• External Product ID
• Product ID
• External Customer ID
• Customer ID
• Created At
• Updated At
• Rating
• Heading
• Body
• Is Anonymous
• Channel Code
• Channel URL
• Channel
• Is From Supplier
• External ID
• Store Reply
• Counts
• External Order ID
• Order ID
• Submission ID
• Remote Ip
• Is Synced
• Is Deletable
• Is Changeable
• Is Imported
• Product
• Customer
• Media

Review Created

Starts when a review is added to Fera.

Review Declined

Starts when a review is declined by an admin.

Review Deleted

Starts when a review is deleted in Fera.

Review Updated

Starts when a review is updated in Fera.

Group

Associate an identified user with a group and record custom traits about the group.

• Success

Identify

Tie actions to a user and record traits about the user.

• Success

Track

Record any actions your users do.

• Success

Approve Photo or Video

Approve a photo or video.

Approve Review

Approve a specific review (for moderation) and all its photos/videos if any.

Create Customer

Create a customer.

• Data

Create Order

Create an order.

• Data

Create Photo or Video

Create a photo or video.

• Data

Create Product

Create a product.

• Data

Create Review

Create a review.

• Data

Decline Photo or Video

Decline a photo or video.

Decline Review

Decline a specific review (for moderation) and all its photos/videos if any.

Delete Customer

Remove a customer.

Delete Order

Remove an order.

Delete Photo Or Video

Remove a photo or video.

Delete Product

Remove a product.

Delete Review

Delete a specific review.

Deliver Order

Mark an order as delivered.

Fulfill Order

Mark an order as fulfilled.

Get List of Customer Photos & Videos

Obtain a list of customer's photos and videos.

• ID
• State
• Subject
• Is Verified
• Is Test
• External Product ID
• Product ID
• External Customer ID
• Customer ID
• Created At
• Updated At
• Type
• Review ID
• Review Channel Code
• URL
• Thumbnail URL
• Processing State
• Channel Code
• Caption
• External Order ID
• Order ID

Get List of Customer Reviews

Obtain a list of customer's reviews.

• ID
• State
• Subject
• Is Verified
• Is Test
• External Product ID
• Product ID
• External Customer ID
• Customer ID
• Created At
• Updated At
• Rating
• Heading
• Body
• Is From Supplier
• Store Reply
• Counts
• External Order ID
• Order ID

Get List of Customers

Obtain a list of customers.

• ID
• Display Name
• Is Anonymous
• Display Location
• Avatar URL
• Default Avatar URL
• Average Rating
• Rating
• Counts
• External ID
• Email
• Name
• Generated Display Name
• Is Name Visible
• Generated Display Location
• Is Location Visible
• Country Code
• Region Name
• City
• Zip
• Created At
• Updated At

Get List of Orders

Obtain a list of orders.

• ID
• External ID
• External Customer ID
• Customer ID
• Line Items
• Number
• Total
• Total Usd
• Customer Name
• Customer Email
• Billing Address
• Shipping Address
• Is Test
• Is Cancelled
• External Created At
• External Updated At
• Paid At
• Fulfilled At
• Delivered At
• Status
• Counts
• Rating
• Created At
• Updated At
• Customer

Get List of Photos & Videos

Obtain a list of photos and videos.

• ID
• State
• Subject
• Is Verified
• Is Test
• External Product ID
• Product ID
• External Customer ID
• Customer ID
• Created At
• Updated At
• Type
• Review ID
• Review Channel Code
• URL
• Thumbnail URL
• Processing State
• Channel Code
• Caption
• External Order ID
• Order ID
• Product
• Customer

Get List of Product Aggregate Ratings

Obtain a list of product ratings.

• Subject
• External Product ID
• Product ID
• Average
• Count
• Ungrouped Average
• Ungrouped Count

Get List of Product Photos & Videos

Obtain a list of product photos and videos.

Get List of Product Reviews

Obtain a list of product reviews.

• ID
• State
• Subject
• Is Verified
• Is Test
• External Product ID
• Product ID
• External Customer ID
• Customer ID
• Created At
• Updated At
• Rating
• Heading
• Body
• Is From Supplier
• Store Reply
• Counts
• External Order ID
• Order ID
• Product
• Customer
• Media

Get List of Products

Obtain a list of products.

• ID
• External ID
• Name
• Sku
• URL
• Thumbnail URL
• Image URL
• Price
• In Stock
• Rating
• Counts
• Type
• Global ID
• Upc
• Gtin
• Mpn
• Barcode
• Brand
• Handle
• Created At
• Updated At
• Tags
• Stock

Get List of Reviews

Obtain a list of reviews.

Get List of Store's Photos & Videos

Obtain a list of the store's photos and videos submitted by customers that are about the store or overall experience.

Get List of Store's Reviews

Obtain a list of store's (overall experience) review which are all reviews that are about store and not about a product.

Pay Order

Mark an order as paid.

Retrieve Customer

Grab all details about a customer.

Retrieve Order

Grab all details about an order.

Retrieve Photo or Video

Grab all details about a photo or video.

Retrieve Product

Grab all details about a product.

Retrieve Product Aggregate Rating

Grab all details about a product's aggregate rating information (average rating and rating/review count).

• Subject
• External Product ID
• Product ID
• Average
• Count
• Ungrouped Average
• Ungrouped Count

Retrieve Product's Photos and Videos

Grab all details about a product's photos and videos.

Retrieve Product's Reviews

Grab all details about a product's reviews.

Retrieve Review

Grab all details about a review.

Retrieve Store's Rating

Grab all details about the aggregate store rating across all products and reviews.

• Rating
• Count

Retrieve Store's Settings

Grab all details about your store's account settings.

• ID
• Name
• Platform
• URL
• Code
• Country Code
• Country Name
• Public Key
• External ID
• Language
• Logo URL
• Icon URL
• Counts
• Rating
• Is Dev Mode
• Created At
• Updated At
• Pretty URL
• Users
• Organization
• Subscription
• Plan

Update Customer

Modify an existing customer's details.

• External ID
• Email
• Name
• Display Name
• Country Code
• Region Name
• Zip
• Display Location
• Is Anonymous
• Is Name Visible
• Is Location Visible
• Avatar
• Avatar URL

Update Order

Modify an existing order's details.

• Number
• Total
• Total Usd
• Line Items
• Customer Name
• Customer Email
• Shipping Address
• Billing Address
• Is Cancelled
• Is Test
• External Created At
• External Updated At
• Fulfilled At
• Paid At
• Delivered At
• External Customer ID
• Customer ID
• External ID

Update Photo or Video

Modify an existing photo or video.

• Review ID
• Caption
• State
• File
• Is Verified
• External Customer ID
• Customer ID
• External Product ID
• Product ID
• External Order ID
• Order ID

Update Product

Modify an existing product's information.

• External ID
• Name
• URL
• Thumbnail URL
• Price
• Sku
• Global ID
• Upc
• Gtin
• Mpn
• Barcode
• Brand
• Handle
• Tags
• Stock

Update Review

Modify an existing review.

• Heading
• Body
• State
• Media
• Created At
• Store Reply
• Is From Supplier
• Is Verified
• External Customer ID
• Customer ID
• External Product ID
• Product ID
• Avatar
• External Order ID
• Order ID
• Rating

Expert support included

MESA includes hands-on support from automation experts who know how to get things done.

Free workflow setup

We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week.

Fast response times

Average first response: Same day. Critical issues: Immediate escalation. Complex builds: 24-48 hours.

Ongoing optimization

Personalized workflow reviews, and quarterly check-ins to identify new opportunities as your business grows.

Real humans, always

Chat with real automation experts (not bots). Email support 9am-5pm PST. Google Meet sessions for complex workflows.