Fera to Google Analytics Integration | MESA
Connect Fera to Google Analytics and automate your tasks
Activity reports
Fully supported
MESA's Fera to Google Analytics integration is the fastest way to sync data between the two — without touching a line of code. Choose which fields to send, how they're formatted, and when the sync happens. Start with a pre-built template, customize it with AI, or build something completely unique in under 10 minutes.
★★★★★ 4.9 rating on Shopify App Store
Why integrate Fera with Google Analytics
The Fera to Google Analytics integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.
Trigger post-review workflows the moment feedback arrives
When a customer submits a review in Fera, MESA kicks off the right next step — updating a Shopify tag, enrolling them in a Klaviyo flow, creating a follow-up task in ClickUp. Your response to customer feedback starts automatically, not when someone checks the review dashboard.
Sync Fera review data with your marketing and retention tools
When a review is submitted in Fera, MESA updates the customer's record in Shopify and connected platforms with their rating, sentiment, and product feedback. Your segments and flows reflect what customers actually think, not just what they bought.
Alert your team when a negative review needs immediate attention
When a low-rating review comes in, MESA notifies the right person through Slack or email before it ages. Your team responds while the customer is still reachable and the situation is still recoverable.
Send Shopify order and customer events to Google Analytics automatically
When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.
Trigger Shopify workflows when Google Analytics surfaces a conversion signal
When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.
Alert your team when Google Analytics flags an unusual traffic pattern
When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.
Build any Fera and Google Analytics automation
MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.
Customer Created
Starts when a new customer is added to Fera, either through a sync, manually by admin or account created by a customer during the review submission process.
- ID
- Display Name
- Is Anonymous
- Display Location
- Avatar URL
- Default Avatar URL
- Average Rating
- Rating
- Counts
- Company Name
- Content Request State
- Was Content Requested
- Was Content Submitted
- Was Review Submitted
- Was Media Submitted
- External ID
- Name
- Generated Display Name
- Is Name Visible
- Generated Display Location
- Is Location Visible
- Country Code
- Region Name
- City
- Zip
- Shopper ID
- Channel Code
- Is Synced
- Created At
- Updated At
Customer Deleted
Starts when a customer is deleted in Fera.
- ID
- Display Name
- Is Anonymous
- Display Location
- Avatar URL
- Default Avatar URL
- Average Rating
- Rating
- Counts
- Company Name
- Content Request State
- Was Content Requested
- Was Content Submitted
- Was Review Submitted
- Was Media Submitted
- External ID
- Name
- Generated Display Name
- Is Name Visible
- Generated Display Location
- Is Location Visible
- Country Code
- Region Name
- City
- Zip
- Shopper ID
- Channel Code
- Is Synced
- Created At
- Updated At
Customer Updated
Starts when a customer is updated in Fera.
- ID
- Display Name
- Is Anonymous
- Display Location
- Avatar URL
- Default Avatar URL
- Average Rating
- Rating
- Counts
- Company Name
- Content Request State
- Was Content Requested
- Was Content Submitted
- Was Review Submitted
- Was Media Submitted
- External ID
- Name
- Generated Display Name
- Is Name Visible
- Generated Display Location
- Is Location Visible
- Country Code
- Region Name
- City
- Zip
- Shopper ID
- Channel Code
- Is Synced
- Created At
- Updated At
Media Approved
Starts when a new photo or video submission is approved by an admin.
- ID
- State
- Subject
- Is Verified
- Is Test
- External Product ID
- Product ID
- External Customer ID
- Customer ID
- Created At
- Updated At
- Type
- Review ID
- Review Channel Code
- URL
- Thumbnail URL
- Processing State
- Channel Code
- Caption
- External Order ID
- Order ID
- Submission ID
- Product
- Customer
Media Created
Starts when a new photo or video is added to Fera.
- ID
- State
- Subject
- Is Verified
- Is Test
- External Product ID
- Product ID
- External Customer ID
- Customer ID
- Created At
- Updated At
- Type
- Review ID
- Review Channel Code
- URL
- Thumbnail URL
- Processing State
- Channel Code
- Caption
- External Order ID
- Order ID
- Submission ID
- Product
- Customer
Media Declined
Starts when a new photo or video submission is declined by an admin.
- ID
- State
- Subject
- Is Verified
- Is Test
- External Product ID
- Product ID
- External Customer ID
- Customer ID
- Created At
- Updated At
- Type
- Review ID
- Review Channel Code
- URL
- Thumbnail URL
- Processing State
- Channel Code
- Caption
- External Order ID
- Order ID
- Submission ID
- Product
- Customer
Media Deleted
Starts when a new photo or video is deleted in Fera.
Media Updated
Starts when a new photo or video is updated in Fera.
- ID
- State
- Subject
- Is Verified
- Is Test
- External Product ID
- Product ID
- External Customer ID
- Customer ID
- Created At
- Updated At
- Type
- Review ID
- Review Channel Code
- URL
- Thumbnail URL
- Processing State
- Channel Code
- Caption
- External Order ID
- Order ID
- Submission ID
- Product
- Customer
Review Approved
Starts when a review is approved by an admin.
- ID
- State
- Subject
- Is Verified
- Is Test
- External Product ID
- Product ID
- External Customer ID
- Customer ID
- Created At
- Updated At
- Rating
- Heading
- Body
- Is Anonymous
- Channel Code
- Channel URL
- Channel
- Is From Supplier
- External ID
- Store Reply
- Counts
- External Order ID
- Order ID
- Submission ID
- Remote Ip
- Is Synced
- Is Deletable
- Is Changeable
- Is Imported
- Product
- Customer
- Media
Review Created
Starts when a review is added to Fera.
- ID
- State
- Subject
- Is Verified
- Is Test
- External Product ID
- Product ID
- External Customer ID
- Customer ID
- Created At
- Updated At
- Rating
- Heading
- Body
- Is Anonymous
- Channel Code
- Channel URL
- Channel
- Is From Supplier
- External ID
- Store Reply
- Counts
- External Order ID
- Order ID
- Submission ID
- Remote Ip
- Is Synced
- Is Deletable
- Is Changeable
- Is Imported
- Product
- Customer
- Media
Review Declined
Starts when a review is declined by an admin.
- ID
- State
- Subject
- Is Verified
- Is Test
- External Product ID
- Product ID
- External Customer ID
- Customer ID
- Created At
- Updated At
- Rating
- Heading
- Body
- Is Anonymous
- Channel Code
- Channel URL
- Channel
- Is From Supplier
- External ID
- Store Reply
- Counts
- External Order ID
- Order ID
- Submission ID
- Remote Ip
- Is Synced
- Is Deletable
- Is Changeable
- Is Imported
- Product
- Customer
- Media
Review Deleted
Starts when a review is deleted in Fera.
- ID
- State
- Subject
- Is Verified
- Is Test
- External Product ID
- Product ID
- External Customer ID
- Customer ID
- Created At
- Updated At
- Rating
- Heading
- Body
- Is Anonymous
- Channel Code
- Channel URL
- Channel
- Is From Supplier
- External ID
- Store Reply
- Counts
- External Order ID
- Order ID
- Submission ID
- Remote Ip
- Is Synced
- Is Deletable
- Is Changeable
- Is Imported
- Product
- Customer
- Media
Review Updated
Starts when a review is updated in Fera.
- ID
- State
- Subject
- Is Verified
- Is Test
- External Product ID
- Product ID
- External Customer ID
- Customer ID
- Created At
- Updated At
- Rating
- Heading
- Body
- Is Anonymous
- Channel Code
- Channel URL
- Channel
- Is From Supplier
- External ID
- Store Reply
- Counts
- External Order ID
- Order ID
- Submission ID
- Remote Ip
- Is Synced
- Is Deletable
- Is Changeable
- Is Imported
- Product
- Customer
- Media
Event Creation Instructions
- Create an event when an user has submitted their payment information.
- Create an event when an user has submitted their shipping information.
- Create an event when an item is added to a cart for purchase.
- Create an event when an item is added to a wishlist.
- Send item details in a Google Analytics transaction.
- Create an event when an user has begun a checkout.
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