Facebook to Webhook Integration | MESA

Connect Facebook to Webhook and automate your tasks

Why integrate Facebook with Webhook

The Facebook to Webhook integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Sync Shopify audiences to Facebook Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding Facebook Ads audience. Your campaigns always target the right people without manual list exports.

Launch retargeting audiences from Shopify order events

When a customer abandons checkout, completes a first purchase, or hits a spend threshold, MESA adds them to the right Facebook Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a Facebook Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without checking ad accounts manually.

Connect any external app to a MESA workflow

When a third-party service doesn't have a native MESA connector, a webhook URL bridges the gap. Any app that can send an HTTP POST — a platform, a CRM, a custom tool — can trigger a MESA workflow instantly.

Trigger internal workflows from a Slack command

Paste your MESA webhook URL into a Slack slash command and your team can fire automation directly from a message. No dashboard required — a typed command starts the process.

Receive orders from platforms outside Shopify

When orders come in from a marketplace, wholesale portal, or custom storefront, a webhook hands the data to MESA. From there, MESA routes fulfillment, updates inventory, and syncs records automatically.

Build any Facebook and Webhook automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Webhook Received

Trigger a workflow when a webhook is sent to a specific URL.

Add User to Custom Audience

Add a user to a custom audience based on matching availability.

Create Ad

Create a new ad.

Create Ad Account Ad

Create a new Ad within an Ad Account.

Create Ad Account Ad Set

Create a new ad set within an Ad Account.

Create Ad Account Campaign

Create a new campaign within an Ad Account.

Create Ad Set

Create a new Ad Set.

Create Product

Create a new product.

Delete Ad

Remove an existing ad.

Delete Ad Set

Remove an existing ad set.

Delete Campaign

Remove an existing campaign.

Get Ad Account Insights

Generate a custom report to get statistics for campaigns belonging to an ad account.

Get Ad Insights

Generate a custom report on the performance of the ad.

Get Ad Set insights

Generate a custom report on the performance of the ad set.

Get Campaign Insights

Generate a custom report on the performance of the campaign.

List Ad Account Campaigns

Obtain a list of campaigns for an ad account.

List Ad Set Ads

Obtain a list of ads belonging to an ad set.

List Campaign Ad Sets

Obtain a list of ad sets for a campaign.

List Campaign Ads

Obtain a list of ads for a campaign.

List Products

Obtain a list of products.

Remove User from Custom Audience

Removes a user from a custom audience based on matching availability.

Retrieve Ad

Grab all details about an existing ad.

Retrieve Ad Set

Grab all details about an existing ad set.

Retrieve Campaign

Grab all details about an existing campaign.

Update Campaign

Update an existing campaign.