# Connect Facebook to Tally and automate your tasks ## Why integrate Facebook with Tally The Facebook to Tally integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code. ### Sync Shopify audiences to Facebook Ads in real time When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding Facebook Ads audience. Your campaigns always target the right people without manual list exports. ### Launch retargeting audiences from Shopify order events When a customer abandons checkout, completes a first purchase, or hits a spend threshold, MESA adds them to the right Facebook Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload. ### Pause or adjust campaigns when inventory runs low When stock drops below a threshold in Shopify, MESA triggers a Facebook Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without checking ad accounts manually. ### Turn Tally form submissions into Shopify customer records When someone fills out a Tally form — an inquiry, an application, a pre-order request — MESA creates or updates their record in Shopify automatically. Your store knows about the customer before they ever place an order. ### Trigger Shopify workflows from form responses When a Tally submission meets a condition — a product preference, a budget range, a wholesale inquiry — MESA kicks off the right workflow in Shopify. Your forms become the starting point for automation, not just a data collection step. ### Route form submissions to the right person on your team When a Tally form comes in, MESA reads the responses and sends the details to the right channel — a Slack message, a ClickUp task, an email. The right person gets the context they need without anyone triaging submissions manually. ## Build any Facebook and Tally automation MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running. ###### Form Submitted Starts when a form is submitted. ###### Get List of Form's Questions Obtain a list of form's questions. - ID - Type - Title - Is Title Modified By User - Form ID - Is Deleted - Number Of Responses - Created At - Updated At - Fields ###### Get List of Form's Submissions Obtain a list of form submissions with their responses. - Answers - Response ID - Form ID - Submitted At - Respondent ID ###### Get List of Forms Obtain a list of forms. - ID - Name - Workspace ID - Status - Number Of Submissions - Is Closed - Created At - Updated At ###### Retrieve Form Grab all details about a form. - ID - Name - Workspace ID - Status - Number Of Submissions - Is Closed - Created At - Updated At ###### Retrieve Form Submission Grab all details about a form submission. - Answers - Response ID - Form ID - Submitted At - Respondent ID ###### Add User to Custom Audience Add a user to a custom audience based on matching availability. - Audience ID - Num Invalid Entries ###### Create Ad Create a new ad. - Name - Ad Set ID - Campaign ID - Creative ID - Creative - Status ###### Create Ad Account Ad Create a new Ad within an Ad Account. - Name - Ad Set ID - Campaign ID - Creative ID - Creative - Status ###### Create Ad Account Ad Set Create a new ad set within an Ad Account. - Name - Daily Budget - Bid Amount - Billing Event - Optimization Goal - Campaign ID - Promoted Object - Targeting - Status - End Time ###### Create Ad Account Campaign Create a new campaign within an Ad Account. - Name - Special Ad Categories - Objective - Status ###### Create Ad Set Create a new Ad Set. - Name - Daily Budget - Bid Amount - Billing Event - Optimization Goal - Campaign ID - Promoted Object - Targeting - Status - End Time ###### Create Product Create a new product. - Name - Currency - Price - Image URL - Category - Retailer ID - URL - Description - Short Description - Brand ###### Delete Ad Remove an existing ad. - Success ###### Delete Ad Set Remove an existing ad set. - Success ###### Delete Campaign Remove an existing campaign. - Success ###### Get Ad Account Insights Generate a custom report to get statistics for campaigns belonging to an ad account. - Impressions - Ad ID - Date Start - Date Stop ###### Get Ad Insights Generate a custom report on the performance of the ad. - Impressions - Ad ID - Date Start - Date Stop ###### Get Ad Set insights Generate a custom report on the performance of the ad set. - Impressions - Ad ID - Date Start - Date Stop ###### Get Campaign Insights Generate a custom report on the performance of the campaign. - Impressions - Ad ID - Date Start - Date Stop ###### List Ad Account Campaigns Obtain a list of campaigns for an ad account. - ID - Name - Special Ad Categories - Objective - Status ###### List Ad Set Ads Obtain a list of ads belonging to an ad set. - Name - Ad Set ID - Campaign ID - Creative ID - Creative - Status ###### List Campaign Ad Sets Obtain a list of ad sets for a campaign. - Name - Daily Budget - Bid Amount - Billing Event - Optimization Goal - Campaign ID - Promoted Object - Targeting - Status - End Time ###### List Campaign Ads Obtain a list of ads for a campaign. - Name - Ad Set ID - Campaign ID - Creative ID - Creative - Status ###### List Products Obtain a list of products. - Name - Currency - Price - Image URL - Category - Retailer ID - URL - Description - Short Description - Brand ###### Remove User from Custom Audience Removes a user from a custom audience based on matching availability. - Audience ID - Num Invalid Entries ###### Retrieve Ad Grab all details about an existing ad. - Name - Ad Set ID - Campaign ID - Creative ID - Creative - Status ###### Retrieve Ad Set Grab all details about an existing ad set. ###### Retrieve Campaign Grab all details about an existing campaign. - ID - Name - Objective - Status ###### Update Campaign Update an existing campaign. - Name - Special Ad Categories - Objective - Status ## Expert support included MESA includes hands-on support from automation experts who know how to get things done. ### Free workflow setup We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week. ### Fast response times Average first response: Same day. Critical issues: Immediate escalation. Complex builds: 24-48 hours. ### Managed services available Personalized workflow reviews, and quarterly check-ins to identify new opportunities as your business grows. ### Real humans, always Chat with real automation experts (not bots). Email support 9am-5pm PST. Google Meet sessions for complex workflows. ## Integrate Facebook with Tally today. Enjoy a 7-day free trial. Get your first workflow in minutes.