Connect Facebook to Shopify Flow and automate your tasks

Why integrate Facebook with Shopify Flow

The Facebook to Shopify Flow integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Sync Shopify audiences to Facebook Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding Facebook Ads audience. Your campaigns always target the right people without manual list exports.

Launch retargeting audiences from Shopify order events

When a customer abandons checkout, completes a first purchase, or hits a spend threshold, MESA adds them to the right Facebook Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a Facebook Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without checking ad accounts manually.

Extend Flow automations into apps outside Shopify's ecosystem

When a Shopify Flow workflow reaches its limit — an action that requires a third-party app, an external system, or a more complex condition — MESA picks up where Flow leaves off. Your automations cover your entire stack, not just what Flow can reach natively.

Trigger MESA workflows from Shopify Flow events

When Flow completes an action — tagging a customer, updating an order, flagging a risk — MESA uses that signal to kick off the next step in a connected app. Your Flow automations and MESA workflows operate as a single, coordinated layer across your store.

Pass Shopify Flow data into your external tools automatically

When Flow processes an order, customer, or product event, MESA routes the relevant data to your CRM, email platform, or ops tools in real time. Your external systems stay current with what Flow is doing inside Shopify without a separate sync or manual export step.

Build any Facebook and Shopify Flow automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Respond to Flow Action

Starts when Shopify Flow responds to an action.

Shopify Flow Sent Customer

MESA received a customer from Shopify Flow.

• Address 1
• Address 2
• City
• Company
• Country
• Country Code
• Country Name
• Default
• First Name
• ID
• Last Name
• Name
• Phone
• Province
• Province Code
• Zip

Shopify Flow Sent Order

MESA received an order from Shopify Flow.

• App ID
• Billing Address
• Browser Ip
• Buyer Accepts Marketing
• Cancel Reason
• Cancelled At
• Client Details
• Closed At
• Company
• Confirmation Number
• Created At
• Currency
• Current Total Additional Fees Set
• Current Total Discounts
• Current Total Discounts Set
• Current Total Duties Set
• Current Total Price
• Current Total Price Set
• Current Subtotal Price
• Current Subtotal Price Set
• Current Total Tax
• Current Total Tax Set
• Customer
• Customer Locale
• Discount Applications
• Discount Codes
• Email
• Estimated Taxes
• Financial Status
• Fulfillments
• Fulfillment Status
• ID
• Inventory Behaviour
• Landing Site
• Line Items
• Merchant Of Record App ID
• Name
• Note
• Note Attributes
• Number
• Order Number
• Original Total Additional Fees Set
• Original Total Duties Set
• Payment Terms
• Payment Gateway Names
• Phone
• Po Number
• Presentment Currency
• Processed At
• Referring Site
• Refunds
• Shipping Address
• Shipping Lines
• Source Name
• Source Identifier
• Source URL
• Subtotal Price
• Subtotal Price Set
• Tags
• Tax Lines
• Taxes Included
• Test
• Total Discounts
• Total Discounts Set
• Total Line Items Price
• Total Line Items Price Set
• Total Outstanding
• Total Price
• Total Price Set
• Total Shipping Price Set
• Total Tax
• Total Tax Set
• Total Tip Received
• Total Weight
• Updated At
• User ID
• Order Status URL

Shopify Flow Sent Product

MESA received a product from Shopify Flow.

• Body HTML
• Created At
• Handle
• ID
• Images
• Options
• Product Type
• Published At
• Status
• Tags
• Template Suffix
• Title
• Updated At
• Variants
• Vendor

Send Custom Data

Send an event action to a workflow in Shopify Flow.

• Message

Send Customer

Send a customer to Shopify Flow using its Shopify Customer ID.

• Message

Send Order

Send an order to Shopify Flow using its Shopify Order ID.

• Message

Send Product

Send a product to Shopify Flow using its Shopify Product ID.

• Message

Trigger a Flow Workflow

Send an event action to a workflow in Shopify Flow.

• Message

Add User to Custom Audience

Add a user to a custom audience based on matching availability.

• Audience ID
• Num Invalid Entries

Create Ad

Create a new ad.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Create Ad Account Ad

Create a new Ad within an Ad Account.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Create Ad Account Ad Set

Create a new ad set within an Ad Account.

• Name
• Daily Budget
• Bid Amount
• Billing Event
• Optimization Goal
• Campaign ID
• Promoted Object
• Targeting
• Status
• End Time

Create Ad Account Campaign

Create a new campaign within an Ad Account.

• Name
• Special Ad Categories
• Objective
• Status

Create Ad Set

Create a new Ad Set.

• Name
• Daily Budget
• Bid Amount
• Billing Event
• Optimization Goal
• Campaign ID
• Promoted Object
• Targeting
• Status
• End Time

Create Product

Create a new product.

• Name
• Currency
• Price
• Image URL
• Category
• Retailer ID
• URL
• Description
• Short Description
• Brand

Delete Ad

Remove an existing ad.

• Success

Delete Ad Set

Remove an existing ad set.

• Success

Delete Campaign

Remove an existing campaign.

• Success

Get Ad Account Insights

Generate a custom report to get statistics for campaigns belonging to an ad account.

• Impressions
• Ad ID
• Date Start
• Date Stop

Get Ad Insights

Generate a custom report on the performance of the ad.

• Impressions
• Ad ID
• Date Start
• Date Stop

Get Ad Set insights

Generate a custom report on the performance of the ad set.

• Impressions
• Ad ID
• Date Start
• Date Stop

Get Campaign Insights

Generate a custom report on the performance of the campaign.

• Impressions
• Ad ID
• Date Start
• Date Stop

List Ad Account Campaigns

Obtain a list of campaigns for an ad account.

• ID
• Name
• Special Ad Categories
• Objective
• Status

List Ad Set Ads

Obtain a list of ads belonging to an ad set.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

List Campaign Ad Sets

Obtain a list of ad sets for a campaign.

• Name
• Daily Budget
• Bid Amount
• Billing Event
• Optimization Goal
• Campaign ID
• Promoted Object
• Targeting
• Status
• End Time

List Campaign Ads

Obtain a list of ads for a campaign.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

List Products

Obtain a list of products.

• Name
• Currency
• Price
• Image URL
• Category
• Retailer ID
• URL
• Description
• Short Description
• Brand

Remove User from Custom Audience

Removes a user from a custom audience based on matching availability.

• Audience ID
• Num Invalid Entries

Retrieve Ad

Grab all details about an existing ad.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Retrieve Ad Set

Grab all details about an existing ad set.

Retrieve Campaign

Grab all details about an existing campaign.

• ID
• Name
• Objective
• Status

Update Campaign

Update an existing campaign.

• Name
• Special Ad Categories
• Objective
• Status

Expert support included

MESA includes hands-on support from automation experts who know how to get things done.

Free workflow setup

We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week.

Fast response times

Average first response: Same day. Critical issues: Immediate escalation. Complex builds: 24-48 hours.

Managed services available

Personalized workflow reviews, and quarterly check-ins to identify new opportunities as your business grows.

Real humans, always

Chat with real automation experts (not bots). Email support 9am-5pm PST.

Integrate Facebook with Shopify Flow today.

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