Facebook to Salesforce Integration | MESA
Connect Facebook to Salesforce and automate your tasks
Why integrate Facebook with Salesforce
The Facebook to Salesforce integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.
Sync Shopify audiences to Facebook Ads in real time
When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding Facebook Ads audience. Your campaigns always target the right people without manual list exports.
Launch retargeting audiences from Shopify order events
When a customer abandons checkout, completes a first purchase, or hits a spend threshold, MESA adds them to the right Facebook Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.
Pause or adjust campaigns when inventory runs low
When stock drops below a threshold in Shopify, MESA triggers a Facebook Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without checking ad accounts manually.
Keep Salesforce contacts current as customers shop in Shopify
When a customer places an order, updates their details, or hits a lifecycle milestone in Shopify, MESA updates their Salesforce contact or account record automatically. Your CRM reflects who your customers are right now without a manual sync or scheduled export holding things back.
Create Salesforce opportunities from Shopify wholesale and B2B orders
When a qualifying order comes in — a wholesale account, a high-value purchase, a first-time B2B customer — MESA creates an opportunity in Salesforce with the order details already attached. Your sales team follows up with context, not just a name and an order number.
Trigger Salesforce workflows from Shopify customer behavior
When a customer crosses a spend threshold, earns a loyalty tier, or shows a churn signal in Shopify, MESA sends the event to Salesforce and starts the right sequence or campaign. Your CRM automation runs on live commerce signals, not just form fills and email opens.
Build any Facebook and Salesforce automation
MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.
Account Created
Starts when an account is created.
Account Updated
Starts when an account is modified.
Contact Created
Starts when a contact is created.
- First Name
- Last Name
- Account ID
- Mailing Street
- Mailing City
- Mailing State
- Mailing Postal Code
- Mailing Country
- Phone
- Description
- Fax
- ID
Contact Updated
Starts when a contact is modified.
Custom Created
Starts when a custom is created.
Custom Updated
Starts when a custom is modified.
Lead Converted
Starts when a lead is converted.
- Last Name
- First Name
- Company
- Street
- Is Deleted
- Master Record ID
- Salutation
- Title
- City
- State
- Postal Code
- Country
- Phone
- Mobile Phone
- Fax
- Website
- Description
- Lead Source
- Status
- Industry
- Rating
- Annual Revenue
- Number Of Employees
- Owner ID
- Is Converted
- Converted Date
- Converted Account ID
- Converted Contact ID
- Converted Opportunity ID
- Is Unread By Owner
- Created Date
- Created By ID
- Last Modified Date
- Last Modified By ID
- System Modstamp
- Last Activity Date
- Email Bounced Reason
- Email Bounced Date
- ID
Lead Created
Starts when a lead is created.
Lead Updated
Starts when a lead is modified.
Opportunity Created
Starts when an opportunity is created.
- Name
- Stage Name
- Description
- Amount
- Is Deleted
- Account ID
- Is Private
- Probability
- Expected Revenue
- Total Opportunity Quantity
- Close Date
- Type
- Next Step
- Lead Source
- Is Closed
- Is Won
- Forecast Category
- Forecast Category Name
- Campaign ID
- Has Opportunity Line Item
- Pricebook2id
- Owner ID
- Created Date
- Created By ID
- Last Modified Date
- Last Modified By ID
- System Modstamp
- Last Activity Date
- Fiscal Quarter
- Fiscal Year
- Fiscal
- ID
Opportunity Updated
Starts when an opportunity is modified.
Order Created
Starts when an order is created.
- Account ID
- Effective Date
- Status
- Shipping Street
- Shipping City
- Shipping State
- Contract ID
- Is Reduction Order
- Description
- Customer Authorized By ID
- Customer Authorized Date
- Company Authorized By ID
- Company Authorized Date
- Type
- Billing Street
- Billing City
- Billing State
- Billing Postal Code
- Billing Country
- Shipping Postal Code
- Shipping Country
- Name
- Po Date
- Po Number
- Order Reference Number
- Bill To Contact ID
- Ship To Contact ID
- Activated Date
- Activated By ID
- Status Code
- Order Number
- Total Amount
- Created Date
- Created By ID
- Last Modified Date
- Last Modified By ID
- Is Deleted
- System Modstamp
- ID
Order Updated
Starts when an order is modified.
Pricebook Entry Created
Starts when a pricebook entry is created.
- Product2id
- Pricebook2id
- Unit Price
- Is Active
- ID
Pricebook Entry Updated
Starts when a pricebook entry is modified.
- Product2id
- Pricebook2id
- Unit Price
- Is Active
- ID
Product Created
Starts when a product is created.
- Name
- Stock Keeping Unit
- Description
- Product Code
- Display Url
- Active
- Product Family
- External ID
- ID
Product Updated
Starts when a product is modified.
- Name
- Stock Keeping Unit
- Description
- Product Code
- Display Url
- Active
- Product Family
- External ID
- ID
Add User to Custom Audience
Add a user to a custom audience based on matching availability.
- Audience ID
- Num Invalid Entries
Create Ad
Create a new ad.
- Name
- Ad Set ID
- Campaign ID
- Creative ID
- Creative
- Status
Create Product
Create a new product.
- Name
- Currency
- Price
- Image URL
- Category
- Retailer ID
- URL
- Description
- Short Description
- Brand
Update Account
Modify an account.
- Name
- Phone
- Shipping Street
- Shipping City
- Shipping State
- Shipping Postal Code
- Shipping Country
- Billing Street
- Billing City
- Billing State
- Billing Postal Code
- Billing Country
- Fax
- Account Number
- Website
- ID
Update Contact
Modify a contact.
Update Lead
Modify a lead.
Update Opportunity
Modify an opportunity.
Update Product
Modify a product.
- Name
- Stock Keeping Unit
- Description
- Product Code
- Display Url
- Active
- Product Family
- External ID
- ID
Retrieve Account
Grab all details about the account.
Retrieve Contact
Grab all details about the contact.
Retrieve Custom
Grab all details about the custom.
Retrieve Lead
Grab all details about the lead.
Retrieve Opportunity
Grab all details about the opportunity.
Retrieve Opportunity Product
Grab all details about the opportunity product.
Retrieve Order
Grab all details about the order.
Retrieve Order Product
Grab all details about an order product.
Retrieve Pricebook Entry
Grab all details about the pricebook entry.
Retrieve Product
Grab all details about the product.