Connect Facebook to Recharge and automate your tasks

Why integrate Facebook with Recharge

The Facebook to Recharge integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Sync Shopify audiences to Facebook Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding Facebook Ads audience. Your campaigns always target the right people without manual list exports.

Launch retargeting audiences from Shopify order events

When a customer abandons checkout, completes a first purchase, or hits a spend threshold, MESA adds them to the right Facebook Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a Facebook Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without checking ad accounts manually.

Stay ahead of subscription churn

When a payment fails or a subscription is paused, MESA triggers the right response automatically — a follow-up task, a tag update, a notification to your team. Retention actions happen before revenue slips away.

Keep subscriber records accurate across tools

Every subscription change in Recharge — new, upgraded, cancelled, or paused — updates the matching record in your CRM, spreadsheet, or data warehouse. Your team always works from current data.

Alert your team to high-value subscriber events

When a subscriber hits a milestone, upgrades their plan, or cancels after a long tenure, MESA sends a targeted alert to Slack or email. Your team can act while the moment still matters.

Build any Facebook and Recharge automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Address Created

Starts when an address is created.

Address Updated

Starts when an address is modified.

Charge Created

Starts when a charge is created.

Charge Deleted

Starts when a charge is removed.

Charge Failed

Starts when a charge failed.

Charge Max Retries Reached

Starts when a charge reached its' maxed retry.

Charge Paid

Starts when a charge is processed.

Charge Refunded

Starts when a charge is refunded.

Charge Uncaptured

Starts when a charge is uncaptured.

Charge Upcoming

Starts when a charge is due soon.

Charge Updated

Starts when a charge is modified.

Checkout Processed

Starts when a checkout is processed.

Customer Activated

Starts when a customer account is enabled.

Customer Created

Starts when a customer is created.

Customer Deactivated

Starts when a customer account is terminated.

Customer Deleted

Starts when a customer is removed.

Customer Payment Method Updated

Starts when a customer's payment method is modified.

Customer Updated

Starts when a customer account is modified.

One-time Product Created

Starts when an one time product is created.

One-time Product Deleted

Starts when an one time product is removed.

One-time Product Updated

Starts when an one time product is modified.

Order Cancelled

Starts when an order is cancelled.

Order Created

Starts when an order is created.

Order Deleted

Starts when an order is removed.

Order Payment Captured

Starts when an order's payment is captured.

Order Processed

Starts when an order is processed.

Order Success

Starts when an order is a success.

Order Upcoming

Starts when an order is upcoming.

Order Updated

Starts when an order is modified.

Product Created

Starts when a product is created.

Product Deleted

Starts when a product is removed.

Product Updated

Starts when a product is modified.

Subscription Activated

Starts when a subscription is enabled.

Subscription Cancelled

Starts when a subscription is cancelled.

Subscription Created

Starts when a subscription is created.

Subscription Deleted

Starts when a subscription is removed.

Subscription Skipped

Starts when a subscription is skipped.

Subscription Swapped

Starts when a subscription is swapped.

Subscription Unskipped

Starts when a subscription is unskipped.

Subscription Updated

Starts when a subscription is modified.

Activate Subscription

Enable a subscription.

• ID
• Address ID
• Customer ID
• Analytics Data
• Cancellation Reason
• Cancellation Reason Comments
• Cancelled At
• Charge Interval Frequency
• Created At
• Expire After Specific Number Of Charges
• External Product ID
• External Variant ID
• Has Queued Charges
• Is Prepaid
• Is Skippable
• Is Swappable
• Max Retries Reached
• Next Charge Scheduled At
• Order Day Of Month
• Order Day Of Week
• Order Interval Frequency
• Order Interval Unit
• Properties
• Price
• Product Title
• Quantity
• Sku
• Sku Override
• Status
• Updated At
• Variant Title

Apply Discount to Charge

Apply a discount to a charge.

• ID
• Address ID
• Analytics Data
• Billing Address
• Client Details
• Customer
• Discounts
• Error
• Error Type
• External Order ID
• External Transaction ID
• Has Uncommitted Changes
• Line Items
• Note
• Order Attributes
• Payment Processor
• Scheduled At
• Shipping Address
• Shipping Lines
• Status
• Subtotal Price
• Tags
• Tax Lines
• Total Discounts
• Total Line Items Price
• Total Price
• Total Refunds
• Total Tax
• Total Weight Grams
• Type
• Updated At
• Created At
• Currency

Cancel Subscription

Cancel a subscription.

Capture a Charge

Capture funds of a previously authorized charge.

Change Subscription's Address

Adjust a subscription's address.

Change Subscription's Next Charge Date

Adjust a subscription's next charge date.

Clone Order

Duplicate an order.

• ID
• Address ID
• Billing Address
• Charge
• Client Details
• Created At
• Currency
• Customer
• Discounts
• External Cart Token
• External Order ID
• External Order Number
• Is Prepaid
• Line Items
• Note
• Order Attributes
• Processed At
• Scheduled At
• Shipping Address
• Shipping Lines
• Status
• Subtotal Price
• Tags
• Tax Lines
• Taxable
• Total Discounts
• Total Line Items Price
• Total Price
• Total Refunds
• Total Tax
• Total Weight Grams
• Updated At
• Type

Create Subscription

Create a subscription.

• Address ID
• Charge Interval Frequency
• Next Charge Scheduled At
• Order Interval Frequency
• Order Interval Unit
• Properties
• External Variant ID
• Quantity
• Order Day Of Week
• Order Day Of Month
• Status
• External Product ID
• Product Title
• Price
• Expire After Specific Number Of Charges

Retrieve Order

Grab all details about the order.

Integrate Facebook with Recharge today.

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