Connect Facebook to OPTIS Product Options and automate your tasks

Why integrate Facebook with OPTIS Product Options

The Facebook to OPTIS Product Options integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Sync Shopify audiences to Facebook Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding Facebook Ads audience. Your campaigns always target the right people without manual list exports.

Launch retargeting audiences from Shopify order events

When a customer abandons checkout, completes a first purchase, or hits a spend threshold, MESA adds them to the right Facebook Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a Facebook Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without checking ad accounts manually.

Keep production in sync with cart edits

When a customer revises their options on the cart page, MESA updates the corresponding order note or production record before it reaches your team. No orders move forward with outdated specs.

Route uploaded files to the right production team

When a customer uploads a PSD, PDF, or image file, MESA reads the file type and sends the order to the correct workflow — print prep, digital production, or manual review. Every file reaches the right hands.

Apply B2B and locale rules to option orders

OPTIS works natively with Shopify B2B and multi-language storefronts. MESA uses the customer's account type and storefront language to apply the correct pricing, fulfillment, and approval rules automatically.

Build any Facebook and OPTIS Product Options automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Order Created

Starts when a Shopify order with line item details is created.

• Fields
  • Variant ID
  • Quantity
  • Title
  • Sku
  • Price
  • Properties
  • Applied Discount

Get List of Orders

Obtain a list of Shopify Orders that have OPTIS Product Options fields

• Line Items
• Order

Add User to Custom Audience

Add a user to a custom audience based on matching availability.

• Audience ID
• Num Invalid Entries

Create Ad

Create a new ad.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Create Ad Account Ad

Create a new Ad within an Ad Account.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Create Ad Account Ad Set

Create a new ad set within an Ad Account.

• Name
• Daily Budget
• Bid Amount
• Billing Event
• Optimization Goal
• Campaign ID
• Promoted Object
• Targeting
• Status
• End Time

Create Ad Account Campaign

Create a new campaign within an Ad Account.

• Name
• Special Ad Categories
• Objective
• Status

Create Ad Set

Create a new Ad Set.

• Name
• Daily Budget
• Bid Amount
• Billing Event
• Optimization Goal
• Campaign ID
• Promoted Object
• Targeting
• Status
• End Time

Create Product

Create a new product.

• Name
• Currency
• Price
• Image URL
• Category
• Retailer ID
• URL
• Description
• Short Description
• Brand

Delete Ad

Remove an existing ad.

• Success

Delete Ad Set

Remove an existing ad set.

• Success

Delete Campaign

Remove an existing campaign.

• Success

Get Ad Account Insights

Generate a custom report to get statistics for campaigns belonging to an ad account.

• Impressions
• Ad ID
• Date Start
• Date Stop

Get Ad Insights

Generate a custom report on the performance of the ad.

• Impressions
• Ad ID
• Date Start
• Date Stop

Get Ad Set insights

Generate a custom report on the performance of the ad set.

• Impressions
• Ad ID
• Date Start
• Date Stop

Get Campaign Insights

Generate a custom report on the performance of the campaign.

• Impressions
• Ad ID
• Date Start
• Date Stop

List Ad Account Campaigns

Obtain a list of campaigns for an ad account.

• ID
• Name
• Special Ad Categories
• Objective
• Status

List Ad Set Ads

Obtain a list of ads belonging to an ad set.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

List Campaign Ad Sets

Obtain a list of ad sets for a campaign.

• Name
• Daily Budget
• Bid Amount
• Billing Event
• Optimization Goal
• Campaign ID
• Promoted Object
• Targeting
• Status
• End Time

List Campaign Ads

Obtain a list of ads for a campaign.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

List Products

Obtain a list of products.

• Name
• Currency
• Price
• Image URL
• Category
• Retailer ID
• URL
• Description
• Short Description
• Brand

Remove User from Custom Audience

Removes a user from a custom audience based on matching availability.

• Audience ID
• Num Invalid Entries

Retrieve Ad

Grab all details about an existing ad.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Retrieve Ad Set

Grab all details about an existing ad set.

Retrieve Campaign

Grab all details about an existing campaign.

• ID
• Name
• Objective
• Status

Update Campaign

Update an existing campaign.

• Name
• Special Ad Categories
• Objective
• Status

Expert support included

MESA includes hands-on support from automation experts who know how to get things done.

Free workflow setup

We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week.

Fast response times

Average first response: Same day. Critical issues: Immediate escalation. Complex builds: 24-48 hours.

Managed services available

Personalized workflow reviews, and quarterly check-ins to identify new opportunities as your business grows.

Real humans, always

Chat with real automation experts (not bots). Email support 9am-5pm PST. Google Meet sessions for complex workflows.