Connect Facebook to LoyaltyLion and automate your tasks

Why integrate Facebook with LoyaltyLion

The Facebook to LoyaltyLion integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Sync Shopify audiences to Facebook Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding Facebook Ads audience. Your campaigns always target the right people without manual list exports.

Launch retargeting audiences from Shopify order events

When a customer abandons checkout, completes a first purchase, or hits a spend threshold, MESA adds them to the right Facebook Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a Facebook Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without checking ad accounts manually.

Keep loyalty status current across your marketing tools

When a customer earns or redeems points in LoyaltyLion, MESA updates their record in Klaviyo, Shopify, and connected platforms in real time. Your segments, flows, and CRM always reflect where each customer stands in your program without manual list updates.

Enroll customers in your loyalty program based on Shopify behavior

When a customer hits a condition in Shopify — a first purchase, a spend threshold, a product category — MESA adds them to LoyaltyLion and sets the right starting tier. Your program grows with your customer base without anyone managing enrollments by hand.

Trigger loyalty rewards at the moments that drive retention

When a customer reaches a milestone — a repeat purchase, a referral, a VIP threshold — MESA triggers the right LoyaltyLion action and can notify them through your preferred channel. Your program responds to behavior in real time, not on a delayed sync cycle.

Build any Facebook and LoyaltyLion automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Customer Updated

Starts when a customer account is updated with new information.

Email Unsubscribed

Starts when a customer unsubscribes from an email list.

Add Points to Customer

Increase the amount of points for an existing customer account.

Create Activity

Start a new activity for existing customer accounts.

Create Order

Start a new order when a purchase is made.

Get List of Activities

Obtain a list of activities from existing customer accounts.

Get List of Customers

Obtain a list of existing customer accounts.

Get List of Orders

Obtain a list of orders from existing customer accounts.

Remove Points from Customer

Decrease the amount of points for an existing customer account.

Update Activity

Update an activity for existing customer accounts.

Update Order

Update an order's details for existing customer accounts.

Add User to Custom Audience

Add a user to a custom audience based on matching availability.

Create Ad

Create a new ad.

Create Ad Account Ad

Create a new Ad within an Ad Account.

Create Ad Account Ad Set

Create a new ad set within an Ad Account.

Create Ad Account Campaign

Create a new campaign within an Ad Account.

Create Ad Set

Create a new Ad Set.

Create Product

Create a new product.

Delete Ad

Remove an existing ad.

Delete Ad Set

Remove an existing ad set.

Delete Campaign

Remove an existing campaign.

Get Ad Account Insights

Generate a custom report to get statistics for campaigns belonging to an ad account.

Get Ad Insights

Generate a custom report on the performance of the ad.

Get Ad Set insights

Generate a custom report on the performance of the ad set.

Get Campaign Insights

Generate a custom report on the performance of the campaign.

List Ad Account Campaigns

Obtain a list of campaigns for an ad account.

List Ad Set Ads

Obtain a list of ads belonging to an ad set.

List Campaign Ad Sets

Obtain a list of ad sets for a campaign.

List Campaign Ads

Obtain a list of ads for a campaign.

List Products

Obtain a list of products.

Remove User from Custom Audience

Removes a user from a custom audience based on matching availability.

Retrieve Ad

Grab all details about an existing ad.

Retrieve Ad Set

Grab all details about an existing ad set.

Retrieve Campaign

Grab all details about an existing campaign.

Update Campaign

Update an existing campaign.

Expert support included

MESA includes hands-on support from automation experts who know how to get things done.

Free workflow setup

We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week.