Connect Facebook to Intercom and automate your tasks

Why integrate Facebook with Intercom

The Facebook to Intercom integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Sync Shopify audiences to Facebook Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding Facebook Ads audience. Your campaigns always target the right people without manual list exports.

Launch retargeting audiences from Shopify order events

When a customer abandons checkout, completes a first purchase, or hits a spend threshold, MESA adds them to the right Facebook Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a Facebook Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without checking ad accounts manually.

Give your support team full Shopify context on every conversation

When a customer starts a conversation in Intercom, MESA pulls their Shopify order history, tags, and customer details into the thread. Your team responds with the full picture without switching between tools to find it.

Create and update Shopify customer records from Intercom conversations

When a new contact is created or a key detail is captured in Intercom, MESA writes it to the corresponding Shopify customer record. Your store and your support platform share a single view of every customer without periodic reconciliation.

Trigger Intercom messages from Shopify order and fulfillment events

When an order ships, a delivery is delayed, or a return is filed in Shopify, MESA sends the signal to Intercom and triggers the right message to the customer. Your proactive outreach runs on what actually happens in your store, not on a fixed schedule.

Build any Facebook and Intercom automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Admin Initiated Message to User

Starts when an admin initiates a message to a user.

• Type
• Conversation ID
• Created At
• Updated At
• Conversation Source
• Conversation Contacts
• Assigned Admin
• Assigned Team
• State
• Priority
• Tags
• Custom Attributes

Contact Archived

Starts when a contact is archived.

• Contact ID
• Object Type
• Archived
• Archived At

Contact Deleted

Starts when a contact is deleted.

• Contact ID
• Object Type
• Deleted
• Deleted At
• Workspace ID
• External ID
• Email Address
• Name

Contact Email Updated

Starts when a contact's email is updated.

• Type
• Contact ID
• Workspace ID
• External ID
• Role
• Email Address
• Phone Number
• Name
• Avatar
• Owner
• Created At
• Updated At
• Signed Up At
• Last Seen At
• Location
• Custom Attributes
• Tags

Contact User Created

Starts when a contact user is created.

• Type
• Contact ID
• Workspace ID
• External ID
• Role
• Email Address
• Phone Number
• Name
• Avatar
• Owner
• Created At
• Updated At
• Signed Up At
• Last Seen At
• Location
• Custom Attributes
• Tags

Contact User Updated

Starts when a contact user is updated.

• Type
• Contact ID
• Workspace ID
• External ID
• Role
• Email Address
• Phone Number
• Name
• Avatar
• Owner
• Created At
• Updated At
• Signed Up At
• Last Seen At
• Location
• Custom Attributes
• Tags

Conversation Closed

Starts when a conversation is closed.

• Type
• Conversation ID
• Created At
• Updated At
• Conversation Source
• Conversation Contacts
• Assigned Admin
• Assigned Team
• State
• Priority
• Tags
• Custom Attributes

Conversation Opened

Starts when a conversation is opened.

• Type
• Conversation ID
• Created At
• Updated At
• Conversation Source
• Conversation Contacts
• Assigned Admin
• Assigned Team
• State
• Priority
• Tags
• Custom Attributes

Conversation Read

Starts when a conversation is read.

• Type
• Conversation ID
• Created At
• Updated At
• Conversation Source
• Conversation Contacts
• Assigned Admin
• Assigned Team
• State
• Priority
• Tags
• Custom Attributes

Message Received from User or Lead

Starts when a message is received from a user or lead.

• Message Type
• Message ID
• Conversation ID
• Message Content
• Message Channel
• Created At
• Message Author

Note Added to Conversation

Starts when a note is added to a conversation.

• Type
• Conversation ID
• Created At
• Updated At
• Conversation Source
• Conversation Contacts
• Assigned Admin
• Assigned Team
• State
• Priority
• Tags
• Custom Attributes

Reply Received from User or Lead

Starts when a user replies to a conversation.

• Type
• Conversation ID
• Created At
• Updated At
• Conversation Source
• Conversation Contacts
• Assigned Admin
• Assigned Team
• State
• Priority
• Tags
• Custom Attributes

Archive Contact

Archive a contact.

• Type
• ID
• External ID

Attach Contact to Company

Associate a company with a contact.

• Type
• ID
• Name
• App ID
• Plan
• Company ID
• Remote Created At
• Created At
• Updated At
• Last Request At
• Size
• Website
• Industry
• Monthly Spend
• Session Count
• User Count
• Custom Attributes
• Tags
• Segments

Attach Tag to Ticket

Tag a ticket.

• Type
• ID
• Name
• Applied At
• Applied By

Create Contact

Create a contact.

• Role
• External ID
• Email
• Phone
• Name
• Avatar
• Signed Up At
• Last Seen At
• Owner ID
• Unsubscribed From Emails
• Custom Attributes

Create Note

Create a note.

• Body
• Admin ID

Create or Update Company

Create or update a company.

• Name
• Company ID
• Plan
• Size
• Website
• Industry
• Custom Attributes
• Remote Created At
• Monthly Spend

Create Ticket

Create a ticket.

• Ticket Type
• Contacts
• Company ID
• Created At
• Assignment

Delete Company

Remove a company.

• ID
• Object
• Deleted

Delete Contact

Remove a contact.

• Type
• ID
• External ID

Delete Ticket

Remove a ticket.

• ID
• Object
• Deleted

Detach Contact from Company

Detach a company from a contact.

• Type
• ID
• Name
• App ID
• Plan
• Company ID
• Remote Created At
• Created At
• Updated At
• Last Request At
• Size
• Website
• Industry
• Monthly Spend
• Session Count
• User Count
• Custom Attributes
• Tags
• Segments

Get List of Companies

Obtain a list of all companies.

• Type
• ID
• Name
• App ID
• Plan
• Company ID
• Remote Created At
• Created At
• Updated At
• Last Request At
• Size
• Website
• Industry
• Monthly Spend
• Session Count
• User Count
• Custom Attributes
• Tags
• Segments

Get List of Company's Contacts

Obtain a list of contacts that belong to a company.

• Type
• ID
• External ID
• Workspace ID
• Role
• Email
• Email Domain
• Phone
• Name
• Owner ID
• Has Hard Bounced
• Marked Email As Spam
• Unsubscribed From Emails
• Created At
• Updated At
• Signed Up At
• Last Seen At
• Last Replied At
• Last Contacted At
• Last Email Opened At
• Last Email Clicked At
• Language Override
• Browser
• Browser Version
• Browser Language
• Os
• Android App Name
• Android App Version
• Android Device
• Android Os Version
• Android Sdk Version
• Android Last Seen At
• Ios App Name
• Ios App Version
• Ios Device
• Ios Os Version
• Ios Sdk Version
• Ios Last Seen At
• Custom Attributes
• Avatar
• Tags
• Notes
• Companies
• Location
• Social Profiles

Get List of Company's Segments

Obtain a list of segments that belong to a company.

• Type
• ID
• Name
• Created At
• Updated At
• Person Type
• Count

Get List of Contact's Companies

Obtain a list of a contact's companies.

• Type
• Companies
• Total Count
• Pages

Get List of Contact's Notes

Obtain a list of notes associated to a contact.

• Type
• ID
• Created At
• Contact
• Author
• Body

Get List of Contact's Segments

Obtain a list of segments associated to a contact.

• Type
• ID
• Name
• Created At
• Updated At
• Person Type
• Count

Get List of Contact's Tags

Obtain a list of tags attached to a contact.

• Type
• ID
• Name
• Applied At
• Applied By

Get List of Contacts

Obtain a list of contacts.

• Type
• ID
• External ID
• Workspace ID
• Role
• Email
• Email Domain
• Phone
• Name
• Owner ID
• Has Hard Bounced
• Marked Email As Spam
• Unsubscribed From Emails
• Created At
• Updated At
• Signed Up At
• Last Seen At
• Last Replied At
• Last Contacted At
• Last Email Opened At
• Last Email Clicked At
• Language Override
• Browser
• Browser Version
• Browser Language
• Os
• Android App Name
• Android App Version
• Android Device
• Android Os Version
• Android Sdk Version
• Android Last Seen At
• Ios App Name
• Ios App Version
• Ios Device
• Ios Os Version
• Ios Sdk Version
• Ios Last Seen At
• Custom Attributes
• Avatar
• Tags
• Notes
• Companies
• Location
• Social Profiles

Get List of Tickets

Obtain a list of tickets.

• Type
• Tickets
• Total Count
• Pages

Merge Lead and User

Combine a contact with a role of a lead into a contact with a role of a user.

• Type
• ID
• External ID
• Workspace ID
• Role
• Email
• Email Domain
• Phone
• Name
• Owner ID
• Has Hard Bounced
• Marked Email As Spam
• Unsubscribed From Emails
• Created At
• Updated At
• Signed Up At
• Last Seen At
• Last Replied At
• Last Contacted At
• Last Email Opened At
• Last Email Clicked At
• Language Override
• Browser
• Browser Version
• Browser Language
• Os
• Android App Name
• Android App Version
• Android Device
• Android Os Version
• Android Sdk Version
• Android Last Seen At
• Ios App Name
• Ios App Version
• Ios Device
• Ios Os Version
• Ios Sdk Version
• Ios Last Seen At
• Custom Attributes
• Avatar
• Tags
• Notes
• Companies
• Location
• Social Profiles

Remove Tag from Ticket

Remove a tag from a ticket.

• Type
• ID
• Name
• Applied At
• Applied By

Reply to Ticket

Reply to a ticket with a message from an admin or on behalf of a contact, or with a note for admins.

• Type
• ID
• Part Type
• Body
• Created At
• Updated At
• Author
• Attachments
• Redacted

Retrieve Company

Grab all details about a company.

• Type
• ID
• Name
• App ID
• Plan
• Company ID
• Remote Created At
• Created At
• Updated At
• Last Request At
• Size
• Website
• Industry
• Monthly Spend
• Session Count
• User Count
• Custom Attributes
• Tags
• Segments

Retrieve Contact

Grab all details about a contact.

• Type
• ID
• External ID
• Workspace ID
• Role
• Email
• Email Domain
• Phone
• Name
• Owner ID
• Has Hard Bounced
• Marked Email As Spam
• Unsubscribed From Emails
• Created At
• Updated At
• Signed Up At
• Last Seen At
• Last Replied At
• Last Contacted At
• Last Email Opened At
• Last Email Clicked At
• Language Override
• Browser
• Browser Version
• Browser Language
• Os
• Android App Name
• Android App Version
• Android Device
• Android Os Version
• Android Sdk Version
• Android Last Seen At
• Ios App Name
• Ios App Version
• Ios Device
• Ios Os Version
• Ios Sdk Version
• Ios Last Seen At
• Custom Attributes
• Avatar
• Tags
• Notes
• Companies
• Location
• Social Profiles

Retrieve Note

Grab all details about a note.

• Type
• ID
• Created At
• Contact
• Author
• Body

Retrieve Ticket

Grab all details about a ticket.

• Type
• ID
• Ticket ID
• Category
• Ticket Attributes
• Ticket State
• Ticket Type
• Contacts
• Admin Assignee ID
• Team Assignee ID
• Created At
• Updated At
• Open
• Snoozed Until
• Linked Objects
• Ticket Parts
• Is Shared

Scroll Over Companies

Iterate over all companies in a dataset.

• Type
• ID
• Name
• App ID
• Plan
• Company ID
• Remote Created At
• Created At
• Updated At
• Last Request At
• Size
• Website
• Industry
• Monthly Spend
• Session Count
• User Count
• Custom Attributes
• Tags
• Segments

Search for Contacts

Search for contacts.

• Type
• Data
• Total Count
• Pages

Unarchive Contact

Restore a previously archived contact.

• Type
• ID
• External ID

Update Contact

Modify a contact's details.

• Role
• External ID
• Email
• Phone
• Name
• Avatar
• Signed Up At
• Last Seen At
• Owner ID
• Unsubscribed From Emails
• Custom Attributes

Update Ticket

Modify a ticket's details.

• Ticket Attributes
• Ticket State ID
• Company ID
• Open
• Is Shared
• Snoozed Until
• Admin ID
• Assignee ID

Add User to Custom Audience

Add a user to a custom audience based on matching availability.

• Audience ID
• Num Invalid Entries

Create Ad

Create a new ad.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Create Ad Account Ad

Create a new Ad within an Ad Account.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Create Ad Account Ad Set

Create a new ad set within an Ad Account.

• Name
• Daily Budget
• Bid Amount
• Billing Event
• Optimization Goal
• Campaign ID
• Promoted Object
• Targeting
• Status
• End Time

Create Ad Account Campaign

Create a new campaign within an Ad Account.

• Name
• Special Ad Categories
• Objective
• Status

Create Ad Set

Create a new Ad Set.

• Name
• Daily Budget
• Bid Amount
• Billing Event
• Optimization Goal
• Campaign ID
• Promoted Object
• Targeting
• Status
• End Time

Create Product

Create a new product.

• Name
• Currency
• Price
• Image URL
• Category
• Retailer ID
• URL
• Description
• Short Description
• Brand

Delete Ad

Remove an existing ad.

• Success

Delete Ad Set

Remove an existing ad set.

• Success

Delete Campaign

Remove an existing campaign.

• Success

Get Ad Account Insights

Generate a custom report to get statistics for campaigns belonging to an ad account.

• Impressions
• Ad ID
• Date Start
• Date Stop

Get Ad Insights

Generate a custom report on the performance of the ad.

• Impressions
• Ad ID
• Date Start
• Date Stop

Get Ad Set insights

Generate a custom report on the performance of the ad set.

• Impressions
• Ad ID
• Date Start
• Date Stop

Get Campaign Insights

Generate a custom report on the performance of the campaign.

• Impressions
• Ad ID
• Date Start
• Date Stop

List Ad Account Campaigns

Obtain a list of campaigns for an ad account.

• ID
• Name
• Special Ad Categories
• Objective
• Status

List Ad Set Ads

Obtain a list of ads belonging to an ad set.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

List Campaign Ad Sets

Obtain a list of ad sets for a campaign.

• Name
• Daily Budget
• Bid Amount
• Billing Event
• Optimization Goal
• Campaign ID
• Promoted Object
• Targeting
• Status
• End Time

List Campaign Ads

Obtain a list of ads for a campaign.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

List Products

Obtain a list of products.

• Name
• Currency
• Price
• Image URL
• Category
• Retailer ID
• URL
• Description
• Short Description
• Brand

Remove User from Custom Audience

Removes a user from a custom audience based on matching availability.

• Audience ID
• Num Invalid Entries

Retrieve Ad

Grab all details about an existing ad.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Retrieve Ad Set

Grab all details about an existing ad set.

Retrieve Campaign

Grab all details about an existing campaign.

• ID
• Name
• Objective
• Status

Update Campaign

Update an existing campaign.

• Name
• Special Ad Categories
• Objective
• Status

Expert support included

MESA includes hands-on support from automation experts who know how to get things done.