Facebook integrations

No-code automations

MESA connects Shopify to Facebook Ads so your custom audiences update automatically based on real purchase behavior. Add new buyers to an audience, suppress recent customers from acquisition campaigns, or sync segment data the moment it changes. Your ad targeting reflects what's actually happening in your store.

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★★★★★ 4.9 rating on Shopify App Store

Why integrate Facebook

Merchants integrate Facebook with their stack to save time and ship more.

Sync Shopify audiences to Facebook Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding Facebook Ads audience. Your campaigns always target the right people without manual list exports.

Launch retargeting audiences from Shopify order events

When a customer abandons checkout, completes a first purchase, or hits a spend threshold, MESA adds them to the right Facebook Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a Facebook Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without checking ad accounts manually.

Start your first automated workflow

Use pre-made workflow templates to get started quickly.

Create Facebook Catalog Product from Tagged Shopify Product

Connect Facebook to your apps

Automate your work with Facebook in less clicks.

Apps available for integration

• Airtable
• Algolia
• Amazon
• Amazon S3
• Asana
• Blog Studio
• ChatGPT
• Discord
• Trello

Use MESA's built-in tools for personalizing any workflow

Customize your Facebook automations with MESA's built-in tools.

Automation Steps

No triggers

Try other apps for more options.

Add User to Custom Audience

Add a user to a custom audience based on matching availability.

• Audience ID
• Num Invalid Entries

Create Ad

Create a new ad.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Retrieve Campaign

Grab all details about an existing campaign.

• ID
• Name
• Objective
• Status

Not just software—partnership

Expert support included

MESA includes hands-on support from automation experts who know how to get things done.

Free workflow setup

We'll build your first workflow with you live. Most merchants walk away with automation saving 5+ hours/week.

Integrate Facebook with any app.

Enjoy a 7-day free trial. Get your first workflow in minutes.

Try MESA today →