Connect Facebook to Govalo and automate your tasks

Why integrate Facebook with Govalo

The Facebook to Govalo integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Sync Shopify audiences to Facebook Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding Facebook Ads audience. Your campaigns always target the right people without manual list exports.

Launch retargeting audiences from Shopify order events

When a customer abandons checkout, completes a first purchase, or hits a spend threshold, MESA adds them to the right Facebook Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a Facebook Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without checking ad accounts manually.

Trigger marketing flows the moment a gift card is purchased or redeemed

When a customer buys or redeems a Govalo gift card, MESA kicks off the right workflow — a Klaviyo welcome flow for new recipients, a loyalty point update, a Shopify tag. Your gifting program feeds your retention engine from the moment a card changes hands.

Sync gift card recipient data into Shopify as new customer records

When a Govalo gift card is redeemed by a new recipient, MESA creates or updates their Shopify customer record automatically. Your store knows about the customer from the moment they engage with your brand, before they ever place their first order independently.

Automate corporate gift card orders through your fulfillment workflow

When a bulk corporate gift card order is placed through Govalo, MESA routes the details to the right destination — a ClickUp task, an Airtable record, a Slack alert to the account team. Your corporate gifting process runs without anyone manually triaging high-volume orders.

Build any Facebook and Govalo automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Gift Card Created

Starts when a gift card is created.

Gift Card Disabled

Starts when a gift card is disabled.

Gift Card Redeemed

Starts when a gift card is redeemed.

Store Credit Created

Starts when store credit is created.

Store Credit Redeemed

Starts when store credit is redeemed.

Create Card

Create a card.

• First Name
• Last Name
• Email
• Note
• Value
• Event Type
• Product ID

Add User to Custom Audience

Add a user to a custom audience based on matching availability.

• Audience ID
• Num Invalid Entries

Create Ad

Create a new ad.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Create Ad Account Ad

Create a new Ad within an Ad Account.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Create Ad Account Ad Set

Create a new ad set within an Ad Account.

• Name
• Daily Budget
• Bid Amount
• Billing Event
• Optimization Goal
• Campaign ID
• Promoted Object
• Targeting
• Status
• End Time

Create Ad Account Campaign

Create a new campaign within an Ad Account.

• Name
• Special Ad Categories
• Objective
• Status

Create Ad Set

Create a new Ad Set.

• Name
• Daily Budget
• Bid Amount
• Billing Event
• Optimization Goal
• Campaign ID
• Promoted Object
• Targeting
• Status
• End Time

Create Product

Create a new product.

• Name
• Currency
• Price
• Image URL
• Category
• Retailer ID
• URL
• Description
• Short Description
• Brand

Delete Ad

Remove an existing ad.

• Success

Delete Ad Set

Remove an existing ad set.

• Success

Delete Campaign

Remove an existing campaign.

• Success

Get Ad Account Insights

Generate a custom report to get statistics for campaigns belonging to an ad account.

• Impressions
• Ad ID
• Date Start
• Date Stop

Get Ad Insights

Generate a custom report on the performance of the ad.

• Impressions
• Ad ID
• Date Start
• Date Stop

Get Ad Set Insights

Generate a custom report on the performance of the ad set.

• Impressions
• Ad ID
• Date Start
• Date Stop

Get Campaign Insights

Generate a custom report on the performance of the campaign.

• Impressions
• Ad ID
• Date Start
• Date Stop

List Ad Account Campaigns

Obtain a list of campaigns for an ad account.

• ID
• Name
• Special Ad Categories
• Objective
• Status

List Ad Set Ads

Obtain a list of ads belonging to an ad set.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

List Campaign Ad Sets

Obtain a list of ad sets for a campaign.

• Name
• Daily Budget
• Bid Amount
• Billing Event
• Optimization Goal
• Campaign ID
• Promoted Object
• Targeting
• Status
• End Time

List Campaign Ads

Obtain a list of ads for a campaign.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

List Products

Obtain a list of products.

• Name
• Currency
• Price
• Image URL
• Category
• Retailer ID
• URL
• Description
• Short Description
• Brand

Remove User from Custom Audience

Removes a user from a custom audience based on matching availability.

• Audience ID
• Num Invalid Entries

Retrieve Ad

Grab all details about an existing ad.

• Name
• Ad Set ID
• Campaign ID
• Creative ID
• Creative
• Status

Retrieve Ad Set

Grab all details about an existing ad set.

Retrieve Campaign

Grab all details about an existing campaign.

• ID
• Name
• Objective
• Status

Update Campaign

Update an existing campaign.

• Name
• Special Ad Categories
• Objective
• Status