Facebook to Google Analytics Integration | MESA

Connect Facebook to Google Analytics and automate your tasks

Why integrate Facebook with Google Analytics

The Facebook to Google Analytics integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.

Sync Shopify audiences to Facebook Ads in real time

When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding Facebook Ads audience. Your campaigns always target the right people without manual list exports.

Launch retargeting audiences from Shopify order events

When a customer abandons checkout, completes a first purchase, or hits a spend threshold, MESA adds them to the right Facebook Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.

Pause or adjust campaigns when inventory runs low

When stock drops below a threshold in Shopify, MESA triggers a Facebook Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without checking ad accounts manually.

Send Shopify order and customer events to Google Analytics automatically

When an order is placed, a customer is created, or a key lifecycle event occurs in Shopify, MESA sends the event data to Google Analytics in real time. Your reporting reflects what's actually happening in your store without a custom data layer or manual tagging step on every new workflow.

Trigger Shopify workflows when Google Analytics surfaces a conversion signal

When a traffic spike, a campaign window, or a high-converting session pattern appears in Google Analytics, MESA kicks off the right action in Shopify — a product promotion, an inventory alert, a team notification. Your store responds to what's driving performance, not just what's already in the order queue.

Alert your team when Google Analytics flags an unusual traffic pattern

When a significant drop in conversion rate, a traffic spike from an unexpected source, or an unusual bounce pattern appears, MESA notifies the right person through Slack or email. Your team investigates while the signal is still fresh rather than catching it in a weekly analytics review.

Build any Facebook and Google Analytics automation

MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.

Add Payment Info

Create an event when an user has submitted their payment information.

Add Shipping Info

Create an event when an user has submitted their shipping information.

Add To Cart

Create an event when an item is added to a cart for purchase.

Add To Wishlist

Create an event when an item is added to a wishlist.

Attach Items to Transaction

Send item details in a Google Analytics transaction.

Begin Checkout

Create an event when an user has begun a checkout.

Create Event

Start a new Google Analytics event.

Create Transaction

Send client data to Google Analytics.

Earn Virtual Currency

Create an event that measures the awarding of virtual currency.

Generate Lead

Create an event when a lead has been generated.

Join Group

Create an event when an user joins a group such as a guild, team, or family.

Level Up

Create an event when a player has leveled up.

Login

Create an event when an user has logged in.

Post Score

Create an event when an user posts a score.

Purchase

Create an event when one or more items is purchased by an user.

Refund

Create an event when a refund is issued.

Remove from Cart

Create an event when an item is removed from a cart.

Search

Create an event to contextualize search operations.

Select Content

Create an event when an user has selected some content of a certain type.

Select Item

Create an event when an item is selected from a list.

Select Promotion

Create an event when a promotion is selected from a list.

Share

Create an event when an user has shared content.

Sign Up

Create an event when an user has signed up for an account.

Spend Virtual Currency

Create an event that measures the sale of virtual goods in your app.

Tutorial Begin

Create an event that signifies the start of the on-boarding process.

Tutorial Complete

Create an event that signifies an user's completion of your on-boarding process.

Unlock Achievement

Create an event when an user has unlocked an achievement.

View Cart

Create an event when an user viewed their cart.

View Item

Create an event when some content was shown to an user.

View Item List

Create an event when an user has been presented with a list of items of a certain category.

View Promotion

Create an event that signifies a promotion was viewed from a list.

View Search Results

Create an event when an user has been presented with the results of a search.

Add User to Custom Audience

Add a user to a custom audience based on matching availability.

Create Ad

Create a new ad.

Create Ad Account Ad

Create a new Ad within an Ad Account.

Create Ad Account Ad Set

Create a new ad set within an Ad Account.

Create Ad Account Campaign

Create a new campaign within an Ad Account.

Create Ad Set

Create a new Ad Set.

Create Product

Create a new product.

Delete Ad

Remove an existing ad.

Delete Ad Set

Remove an existing ad set.

Delete Campaign

Remove an existing campaign.

Get Ad Account Insights

Generate a custom report to get statistics for campaigns belonging to an ad account.

Get Ad Insights

Generate a custom report on the performance of the ad.

Get Ad Set insights

Generate a custom report on the performance of the ad set.

Get Campaign Insights

Generate a custom report on the performance of the campaign.

List Ad Account Campaigns

Obtain a list of campaigns for an ad account.

List Ad Set Ads

Obtain a list of ads belonging to an ad set.

List Campaign Ad Sets

Obtain a list of ad sets for a campaign.

List Campaign Ads

Obtain a list of ads for a campaign.

List Products

Obtain a list of products.

Remove User from Custom Audience

Removes a user from a custom audience based on matching availability.

Retrieve Ad

Grab all details about an existing ad.

Retrieve Ad Set

Grab all details about an existing ad set.

Retrieve Campaign

Grab all details about an existing campaign.

Update Campaign

Update an existing campaign.

Expert support included

MESA includes hands-on support from automation experts who know how to get things done.