Facebook to Fera Integration | MESA
Connect Facebook to Fera and automate your tasks
Why integrate Facebook with Fera
The Facebook to Fera integration helps you sync data, automate manual tasks, and keep your stack aligned — without writing code.
Sync Shopify audiences to Facebook Ads in real time
When a customer's tags, purchase history, or lifecycle stage changes in Shopify, MESA updates the corresponding Facebook Ads audience. Your campaigns always target the right people without manual list exports.
Launch retargeting audiences from Shopify order events
When a customer abandons checkout, completes a first purchase, or hits a spend threshold, MESA adds them to the right Facebook Ads audience automatically. Your retargeting runs on live customer behavior, not a weekly CSV upload.
Pause or adjust campaigns when inventory runs low
When stock drops below a threshold in Shopify, MESA triggers a Facebook Ads update — pausing a campaign, adjusting a budget, or flagging it for review. You stop spending on products you can't fulfill without checking ad accounts manually.
Trigger post-review workflows the moment feedback arrives
When a customer submits a review in Fera, MESA kicks off the right next step — updating a Shopify tag, enrolling them in a Klaviyo flow, creating a follow-up task in ClickUp. Your response to customer feedback starts automatically, not when someone checks the review dashboard.
Sync Fera review data with your marketing and retention tools
When a review is submitted in Fera, MESA updates the customer's record in Shopify and connected platforms with their rating, sentiment, and product feedback. Your segments and flows reflect what customers actually think, not just what they bought.
Alert your team when a negative review needs immediate attention
When a low-rating review comes in, MESA notifies the right person through Slack or email before it ages. Your team responds while the customer is still reachable and the situation is still recoverable.
Build any Facebook and Fera automation
MESA helps you connect apps to automate repetitive tasks. A trigger is an event that starts a workflow, and actions are the steps that occur when it's running.
Customer Created
Starts when a new customer is added to Fera, either through a sync, manually by admin or account created by a customer during the review submission process.
ID
Display Name
Is Anonymous
Display Location
Avatar URL
Default Avatar URL
Average Rating
Rating
Counts
Company Name
Content Request State
Was Content Requested
Was Content Submitted
Was Review Submitted
Was Media Submitted
External ID
Email
Name
Generated Display Name
Is Name Visible
Generated Display Location
Is Location Visible
Country Code
Region Name
City
Zip
Shopper ID
Channel Code
Is Synced
Created At
Updated At
Customer Deleted
Starts when a customer is deleted in Fera.
ID
Display Name
Is Anonymous
Display Location
Avatar URL
Default Avatar URL
Average Rating
Rating
Counts
Company Name
Content Request State
Was Content Requested
Was Content Submitted
Was Review Submitted
Was Media Submitted
External ID
Email
Name
Generated Display Name
Is Name Visible
Generated Display Location
Is Location Visible
Country Code
Region Name
City
Zip
Shopper ID
Channel Code
Is Synced
Created At
Updated At
Customer Updated
Starts when a customer is updated in Fera.
ID
Display Name
Is Anonymous
Display Location
Avatar URL
Default Avatar URL
Average Rating
Rating
Counts
Company Name
Content Request State
Was Content Requested
Was Content Submitted
Was Review Submitted
Was Media Submitted
External ID
Email
Name
Generated Display Name
Is Name Visible
Generated Display Location
Is Location Visible
Country Code
Region Name
City
Zip
Shopper ID
Channel Code
Is Synced
Created At
Updated At
Media Approved
Starts when a new photo or video submission is approved by an admin.
ID
State
Subject
Is Verified
Is Test
External Product ID
Product ID
External Customer ID
Customer ID
Created At
Updated At
Type
Review ID
Review Channel Code
URL
Thumbnail URL
Processing State
Channel Code
Caption
External Order ID
Order ID
Submission ID
Product
Customer
Media Created
Starts when a new photo or video is added to Fera.
ID
State
Subject
Is Verified
Is Test
External Product ID
Product ID
External Customer ID
Customer ID
Created At
Updated At
Type
Review ID
Review Channel Code
URL
Thumbnail URL
Processing State
Channel Code
Caption
External Order ID
Order ID
Submission ID
Product
Customer
Media Declined
Starts when a new photo or video submission is declined by an admin.
ID
State
Subject
Is Verified
Is Test
External Product ID
Product ID
External Customer ID
Customer ID
Created At
Updated At
Type
Review ID
Review Channel Code
URL
Thumbnail URL
Processing State
Channel Code
Caption
External Order ID
Order ID
Submission ID
Product
Customer
Media Deleted
Starts when a new photo or video is deleted in Fera.
Media Updated
Starts when a new photo or video is updated in Fera.
ID
State
Subject
Is Verified
Is Test
External Product ID
Product ID
External Customer ID
Customer ID
Created At
Updated At
Type
Review ID
Review Channel Code
URL
Thumbnail URL
Processing State
Channel Code
Caption
External Order ID
Order ID
Submission ID
Product
Customer
Review Approved
Starts when a review is approved by an admin.
ID
State
Subject
Is Verified
Is Test
External Product ID
Product ID
External Customer ID
Customer ID
Created At
Updated At
Rating
Heading
Body
Is Anonymous
Channel Code
Channel URL
Channel
Is From Supplier
External ID
Store Reply
Counts
External Order ID
Order ID
Submission ID
Remote Ip
Is Synced
Is Deletable
Is Changeable
Is Imported
Product
Customer
Media
Review Created
Starts when a review is added to Fera.
ID
State
Subject
Is Verified
Is Test
External Product ID
Product ID
External Customer ID
Customer ID
Created At
Updated At
Rating
Heading
Body
Is Anonymous
Channel Code
Channel URL
Channel
Is From Supplier
External ID
Store Reply
Counts
External Order ID
Order ID
Submission ID
Remote Ip
Is Synced
Is Deletable
Is Changeable
Is Imported
Product
Customer
Media
Review Declined
Starts when a review is declined by an admin.
ID
State
Subject
Is Verified
Is Test
External Product ID
Product ID
External Customer ID
Customer ID
Created At
Updated At
Rating
Heading
Body
Is Anonymous
Channel Code
Channel URL
Channel
Is From Supplier
External ID
Store Reply
Counts
External Order ID
Order ID
Submission ID
Remote Ip
Is Synced
Is Deletable
Is Changeable
Is Imported
Product
Customer
Media
Review Deleted
Starts when a review is deleted in Fera.
ID
State
Subject
Is Verified
Is Test
External Product ID
Product ID
External Customer ID
Customer ID
Created At
Updated At
Rating
Heading
Body
Is Anonymous
Channel Code
Channel URL
Channel
Is From Supplier
External ID
Store Reply
Counts
External Order ID
Order ID
Submission ID
Remote Ip
Is Synced
Is Deletable
Is Changeable
Is Imported
Product
Customer
Media
Review Updated
Starts when a review is updated in Fera.
ID
State
Subject
Is Verified
Is Test
External Product ID
Product ID
External Customer ID
Customer ID
Created At
Updated At
Rating
Heading
Body
Is Anonymous
Channel Code
Channel URL
Channel
Is From Supplier
External ID
Store Reply
Counts
External Order ID
Order ID
Submission ID
Remote Ip
Is Synced
Is Deletable
Is Changeable
Is Imported
Product
Customer
Media
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